TOP 50 Korean Advertisement Model Brand Reputation Rankings in December 2022

On December 22, the Korean Business Research Institute published December’s top advertisement models in Korea. So, read on for the top 50 Korean advertisement model brand reputation rankings in December 2022 below.

Son Heung Min Tops the List of Korean Advertisement Model Brand Reputation Rankings in December 2022

The Korean Business Research Institute has collected and analyzed 41,239,922 advertisement model brand big data from November 22 to December 22, 2022. The list includes Korean actors, actresses, sports figures, entertainers, singers, and more. As a result, Korean football player Son Heung Min topped the list, followed by BTS, BLACKPINK, IU, and Lim Young Woong.

The famous football player Song Heung Min ranked first with a brand reputation index of 5,142,589, marking a striking increase of 166.78 percent in his value since October. In the keyword analysis, the top-ranking phrases were “Hana Financial, CU, Lotteria.” Meanwhile, his top-ranking related terms were “effective, rising, progressing.” In the positivity-negativity analysis of Son Heung Min, the football player scored a positive rate of 89.20 percent.

Remained at No. 2, there was the Kpop boy group BTS with a brand reputation index score of 3.454.403, marking a 31,24 percent increase since October. On the contrary, the Kpop girl group BLACKPINK dropped to No. 3 with a value of 2.627.304.

Rose to No. 4 on the list, there was the nation’s sweetheart, IU, with a value of 2,314,615, marking an impressive increase of 57,30 percent this month. Finally, rounded out the top five, there was Korean trot singer Lim Young Woong with a brand reputation value of 2,070,304 this month.

Check out the full list of top advertisement models below.

December TOP 50 Korean Advertisement Model

1. Son Heung Min
2. BTS
3. BLACKPINK
4. IU
5. Lim Young Woong
6. NewJeans
7. Lee Jung Jae
8. Yoo Hae Jin
9. Kim Hye Soo
10. Son Suk Ku
11. Gong Yoo
12. Kim Ho Joong
13. LE SSERAFIM
14. ASTRO Cha Eun Woo
15. Kang Daniel
16. IVE
17. Kim Yuna
18. Yoo Jae Suk
19. SEVENTEEN
20. Ahn Jung Hwan
21. Park Eun Bin
22. Hyun Bin
23. Lee Byung Hun
24. Kim Go Eun
25. Red Velvet
26. Lee Seo Jin
27. TWICE
28. Lee Chan Won
29. Jung Dong Won
30. Jung Woo Sung
31. Jang Yoon Jeong
32. Jung Hae In
33. NCT
34. Ma Dong Seok
35. Ryu Jun Yeol
36. Song Ga In 
37. Oh Eun Young
38. Jun Ji Hyun
39. Kim Yeon Koung 
40. Park Bo Gum
41. Kim Jong Kook
42. Park Seo Joon
43. Baek Jong Won
44. Girls Generation YoonA
45. Girls Generation Taeyeon
46. Jun Hyun Moo
47. Kim Hong Min
48. Youn Yuh Jung
49. Park Hae Il
50. Shin Dong Yup

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