On October 29, the Korean Business Research Institute published the top 50 Korean advertisement model brand reputation rankings in October 2022. The advertisement models include sports figures, actors, actresses, singers, entertainers, Kpop idols, and celebrities. As a result, Kpop girl group BLACKPINK topped the list, followed by Kpop group BTS, Lee Jung Jae, Son Heung Min, and Lim Young Woong at No. 2 to No. 5, respectively. Find October most popular Korean advertisement models below.
BLACKPINK Tops the Korean Advertisement Model Brand Reputation Rankings in October 2022
The Korean Business Research Institute analyzed 30,945,362 advertisement model brand big data from September 29, 2022, to October 29, 2022. However, compared to the advertising model brand big data of 35,117,224 in August, it increased by 13.48 percent.
This month, BLACKPINK ranked No.1 with a brand reputation index of 2,896,737. In the keyword analysis, the quartet’s top-ranking phrases included “Celine,” “Chanel,” and “Dior.” Meanwhile, the group’s top-ranking related terms were “powerful,” “promote,” and “strong.” In addition, in positivity-negativity analysis, BLACKPINK scored 86.55 percent positive reactions.
Top 5 Most Popular Korean Advertisement Models
1. BLACKPINK
- Brand Participation Index: 169,065
- Media Index: 190,642
- Communication Index: 1,133,047
- Community Index: 1,403,983
- BLACKPINK’s October brand reputation index increased by 175.81 percent, from 1,050,247 in August to 2,896,737 in October.
2. BTS
- Brand Participation Index: 343,328
- Media Index: 445,025
- Communication Index: 320,504
- Community Index: 1,523,190
- BTS’ October brand reputation index increased by 5.36 percent, from 2,498,060 in August to 2,632,046 in October.
3. Lee Jung Jae
- Brand Participation Index: 61,920
- Media Index: 386,689
- Communication Index: 357,856
- Community Index: 1,229,268
- Lee Jung Jae’s October brand reputation index increased by 181.06 percent from 724,298 in August to 2,035,733 in October.
4. Son Heung Min Son
- Brand Participation Index: 428,243
- Media Index: 417,498
- Communication Index: 308,834
- Community Index: 773,048
- Son Heung Min’s brand reputation index increased by 55.17 percent from 1,242,244 in August to 1,927,622 in October.
5. Lim Young Woong
- Brand Participation Index: 451,980
- Media Index: 549,800
- Communication Index: 414,178
- Community Index: 479,687
- Lim Young Woong’s October brand reputation index increased by 40.82 percent, from 1,346,122 in August to 1,895,645 in October.
Check out the top 30 most popular advertising models in June, August, and October.
Top 50 Korean Advertisement Model Brand Reputation Rankings in October 2022
- BLACKPINK
- BTS
- Lee Jung Jae
- Son Heung Min
- Lim Young Woong
- Gong Yoo
- IU
- NewJeans
- IVE
- Kim Yuna
- Lee Seung Yeop
- Kim Tae Ri
- Park Eun Bin
- Girls’ Generation’s YoonA
- Lee Chan Won
- LE SSERAFIM
- Yoo Jae Suk
- Kim Hye Soo
- Son Suk Ku
- SEVENTEEN
- Jeong Dong Won
- Kang Daniel
- TWICE
- Lee Seung Gi
- Kim Go Eun
- Ma Dong Seok
- Hyun Bin
- So Ji Sub
- Song Ga In
- Park Bo Gum
- ASTRO’s Cha Eun Woo
- Oh Eun Young
- aespa
- Son Ye Jin
- Jo Jung Suk
- Oh My Girl
- Lee Byung Hun
- Jung Woo Sung
- NCT
- Park Seo Joon
- Girls’ Generation Taeyeon
- Hyun Jin Ryu
- Kim Jong Kook
- Kim Jong Min
- Lee Young Ae
- Yoo Ah In
- Han Ji Min
- Lee Jung Hyun
- Jung Hae In
- Yoo Hae Jin
Is your favorite one on the list?
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Source: 1
BTS
taehyung
jimin
jungkook
suga
jin
rm
j-hope
🙂
BLACKPINK
lisa
jennie
rose
jisoo
🙂