TOP 50 Korean Drama Actor Brand Reputation Rankings in August 2024

On August 6, the Korean Business Research Institute announced August’s brand reputation rankings for Korean drama actors. Actress Jang Nara, known for her role in “Good Partner,” claimed the top spot as the leading Korean drama actor this month. Discover the list of the top 50 Korean drama actor brand reputation rankings for August 2024 right here!

August 2024 Top Korean Drama Actor Brand Reputation Rankings

The Korean Business Research Institute analyzed data from 50 actors who appeared in dramas that aired from July 6 to August 6, 2024. They measured a total of 45,237,014 brand-related data points based on consumer engagement, media exposure, communication, and community interaction, which were then quantified using a brand reputation algorithm. This figure shows a 4.68% increase over the 43,213,597 data points collected in July.

According to the results of the big data analysis of drama actors’ brand reputation in August 2024, Jang Nara took the top spot, followed by Shin Ha Kyun in second, Uhm Tae Goo in third, Jung Eun Ji in fourth, and Nam Ji Hyun rounding out the top five for this month.

Discover the 20 famous Korean drama actors and actresses from June, July, and August 2024 below!

TOP 5

1. Jang Nara

Actress Jang Nara, the main lead of the legal-themed Kdrama “Good Partner,” caught the viewers’ attention and topped the brand reputation rankings for Korean drama actors this month. She achieved a brand reputation index of 3,619,348, derived from the following indices:

• Participation Index: 887,901
• Media Index: 817,245
• Communication Index: 641,317
• Community Index: 1,272,886

In the big data link analysis, the institute found that the terms’ cold-hearted,’ ‘grumpy,’ and ‘spicy’ are highly related to the actress. In addition, the keyword analysis revealed ‘Good Partner,’ ‘divorce lawyer,’ and ‘affair’ as the most popular keywords associated with her. Moreover, in the sentiment ratio analysis, Jang Nara achieved an impressive positive score of 87.90%.

2. Shin Ha Kyun

Actor Shin Ha Kyun, the chief of the audit team in the office-themed Kdrama “The Auditors,” kept the audience on the edge of their seats and successfully secured the impressive second position with a brand reputation index of 2,385,706. This remarkable score was derived from the following indices:

• Participation Index: 259,974
• Media Index: 631,145
• Communication Index: 737,595
• Community Index: 756,991

3. Uhm Tae Goo

Actor Uhm Tae Goo, who successfully played the character of former gangster Seo Ji Hwan in his first rom-com drama “My Sweet Mobster,” captured the audience’s hearts worldwide and remained in third place on the rankings. According to the analysis, the actor achieved a brand reputation index of 2,051,997 based on the following indices:

• Participation Index: 725,997
• Media Index: 455,212
• Communication Index: 544,368
• Community Index: 326,421

4. Jung Eun Ji

Actress Jung Eun Ji, who captivated audiences with her charming personality and acting skills in the drama “Miss Night and Day,” secured the fourth position. According to the analysis results, the actress achieved a brand reputation index of 1,978,253 based on the following indices:

• Participation Index: 374,903
• Media Index: 443,114
• Communication Index: 540,597
• Community Index: 619,638

5. Nam Ji Hyun

Last but not least, actress Nam Ji Hyun, who captivated the audiences with her portrayal as a rookie divorce lawyer in legal-theme Kdrama “Good Partner” alongside Jang Nara, completed the top five Korean drama actor rankings this month. The actress obtained a brand reputation index of 1,705,560, with the following indices:

• Participation Index: 453,925
• Media Index: 414,157
• Communication Index: 423,535
• Community Index: 413,943

TOP 50

1. Jang Na Ra
2. Shin Ha Kyun
3. Uhm Tae Goo
4. Jung Eun Ji
5. Nam Ji Hyun
6. Choi Jin Hyuk
7. Han Sunhwa
8. Lee Jung Eun
9. Chae Jong Hyeop
10. Kim So Hyun
11. Ji Hyun Woo
12. Baek Seo Hoo
13. Lee Jung Ha
14. Han Chae Young
15. Hyeyeon
16. Han Bo Reum
17. Kim Jun Han
18. Kwon Yul
19. Kim Hyun Jin
20. Lee Il Hwa
21. Ji Sung
22. Park Sang Won
23. Jung Moon Sung
24. Im Soo Hyang
25. Cha Hwa Yeon
26. Hahm Eun Jung
27. Ji Seung Hyun
28. Kwon Yul
29. Choi Woong
30. Baek Sung Hyun
31. P.O
32. Uhm Hyun Kyung
33. Moon Ji In
34. Kim Gyuseon
35. Jeon Mi Do
36. Oh Hyun Kyung
37. Lee Seung Yeon
38. Jin Goo
39. Kim Kyung Nam
40. Yoon Byung Hee
41. Byeol Kang
42. Lee Won Jung
43. Yoon Ji On
44. Lim Ju Eun
45. Seo Jun Young
46. Kwon Hwa Woon
47. Kim Da Som
48. Sin Jeon Yoon
49. Jung Soon Won
50. Jeon Seung Bin

Is your favorite Korean drama actor or actress included in the latest list of top Korean drama actors? Please share with us in the comments below. And don’t forget to stay tuned for the upcoming Korean brand popularity rankings!

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Source: Brikorea.