The Korean Business Research Institute recently published the brand reputation rankings for Korean drama actors in February 2024. This month, Korean drama actress Shin Hye Sun secured the top spot, followed by Song Ha Yoon, Honey Lee, Na In Woo, and Kim Yoo Jung. Discover the top 50 Korean drama actor brand reputation rankings in February 2024 and see who’s making waves in the industry!
February 2024 Top Korean Drama Actor Brand Reputation Rankings
The Korean Business Research Institute measured the brand reputation of 50 actors who appeared in dramas broadcasted from January 6 to February 6, 2024. They analyzed a total of 76,423,071 data points, including consumer participation, media coverage, communication volume, and community activity, using a brand reputation algorithm. Compared to January, the data points increased by 25.66%.
Based on the analysis results of the brand reputation rankings for Korean drama actors in February 2024, Shin Hye Sun, Song Ha Yoon, Honey Lee, Na In Woo, Kim Yoo Jung, Park Min Young, Song Kang, Lee Yi Kyung, Lee Jong Won, Ji Chang Wook, Park Ji Hyun, Jang Na Ra, Lee Young Ae, Ahn Bo Hyun, Jung Woo Sung, Shin Se Kyung, Jo Jung Suk, Lee Gi Kwang, Uee, Choi Soo Jong, Park Ji Hoon, Jang Dong Yoon, Lee Moo Saeng, Shin Hyun Been, Ji Seung Hyun, Kim Dong Jun, Son Ho Jun, Lee Sang Yi, and Hong Ye Ji dominated the top 30 of popular Korean actors and actresses in South Korea.
TOP 5
1. Shin Hye Sun
Korean drama actress Shin Hye Sun took the first position, achieving a brand reputation index of 3,502,310 in February 2024. Kdrama enthusiasts praised her stunning performance in the Kdrama “Welcome to Samdalri.” According to the analysis, she received the following indices:
- Participation Index: 707,464
- Media Index: 638,223
- Communication Index: 1,062,727
- Community Index: 1,093,895
The Institute identified “cheerful, healing, refreshing” as the top-rated terms in the big data linkage analysis. In addition, the Keyword analysis highlighted phrases such as “Cho Samdal,” “viewer ratings,” and “Jeju Island” as the most popular keywords associated with her. Furthermore, she received a positive sentiment ratio of 83.27%.
2. Song Ha Yoon
Korean drama actress Song Ha Yoon secured the second position. Audiences were captivated by her portrayal of a villainous character in the Korean drama “Marry My Husband.” She obtained a brand reputation index of 3,464,612 in February 2024. According to the analysis, she received the following indices:
- Participation Index: 1,014,027
- Media Index: 909,909
- Communication Index: 712,164
- Community Index: 828,512
3. Honey Lee
Next up is Korean drama actress Honey Lee, known for her role in the Kdrama “Knight Flower,” who secured third place with a brand reputation index of 3,337,850 this month. According to the analysis, she received the following indices:
- Participation index: 542,084
- Media index: 500,386
- Communication Index: 715,366
- Community Index: 1,580,014
4. Na In Woo
Lead actor Na In Woo from “Marry My Husband“ took the fourth spot with a brand reputation index of 3,243,358 in February 2024. Based on the analysis, he received the following indices:
- Participation Index: 907,077
- Media Index: 696,395
- Communication Index: 889,273
- Community Index: 750,612
5. Kim Yoo Jung
Actress Kim Yoo Jung, known for her lead role in “My Demon,” achieved a brand reputation index of 3,141,675, securing the fifth position among Korean drama actors this month. The analysis revealed the following indices:
- Participation Index: 531,145
- Media Index: 482,754
- Communication Index: 889,508
- Community Index: 1,238,268
TOP 50
- Shin Hye Sun
- Song Ha Yoon
- Honey Lee
- Na In Woo
- Kim Yoo Jung
- Park Min Young
- Song Kang
- Lee Yi Kyung
- Lee Jong Won
- Ji Chang Wook
- Park Ji Hyun
- Jang Na Ra
- Lee Young Ae
- Lee Jong Won
- Ahn Bo Hyun
- Jung Woo Sung
- Shin Se Kyung
- Jo Jung Suk
- Lee Gi Kwang
- Uee
- Choi Soo Jong
- Park Ji Hoon
- Jang Dong Yoon
- Lee Moo Saeng
- Shin Hyun Been
- Ji Seung Hyun
- Kim Dong Jun
- Son Ho Jun
- Lee Sang Yi
- Hong Ye Ji
- Lee Joo Myung
- Lee So Yeon
- Ha Jun
- Kim Mi Kyung
- Lee Seol
- Kim Ji Hyun
- Han Ji Wan
- Ha Yeon Joo
- So Yi Hyun
- Oh Seung Ah
- Kim Sang Joong
- Kang Yul
- Lee Ki Woo
- Shin Dong Mi
- Hwang Bo Reum Byeol
- Jiwoo
- Lee Ki Taek
- Kim Hae Sook
- Nam Sang Ji
- Oh Chang Seok
Who is your favorite Korean drama actor or actress on this list? Please let us know in the comments below, and share which actor has captured your heart with their performances!
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Source: Brikorea
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