On March 7, the Korean Business Research Institute unveiled the ranking of the most popular Korean drama actors and actresses for March 2024. Park Shin Hye, Song Ha Yoon, Na In Woo, Park Hyung Sik, and Park Min Young emerged as the top performers. Explore the top 50 Korean drama actor brand reputation rankings for March 2024 below.
March 2024 Top Korean Drama Actor Brand Reputation Rankings
Between February 7 and March 7, 2024, the Korean Business Research Institute analyzed 50 Korean drama actors, examining a total of 58,213,192 brand big data. Key metrics included consumer engagement levels, media coverage, web traffic, and community interactions.
Using a brand reputation algorithm, the Institute indexed and evaluated the results. Compared to the previous month, the recent assessment period showed a notable decrease. The brand big data for drama actors decreased by 23.83%, from 76,423,071 in February to 58,213,192 in March.
TOP 5
1. Park Shin Hye
Actress Park Shin Hye claimed the top spot in the March 2024 Korean drama actor brand reputation rankings. Her captivating role in the comeback drama “Doctor Slump” greatly influenced consumer attention.
The analysis highlighted “sweet,” “confess,” and “reunite” as the most connected terms to the actress, and high-ranking keywords included “Park Hyung Sik,” “Dr. Slump,” and “Secret Love.” Achieving an exceptional positive rate of 84.04% in the positive/negative ratio assessment emphasized Park Shin Hye’s strong reputation. Her brand reputation index for the month reached 3,477,472 with the following breakdown:
- Participation Index: 814,156
- Media Index: 970,784
- Communication Index: 749,707
- Community Index: 942,825
2. Song Ha Yoon
Securing the second position, actress Song Ha Yoon astonished audiences with her performance as Jung Soo Min in “Marry My Husband.” The brand reputation index for Song Ha Yoon in March was 3,188,068, with the following indices:
- Participation Index: 905,018
- Media Index: 503,989
- Communication Index: 972,484
- Community Index: 806,577
3. Na In Woo
Climbing to third place, actor Na In Woo of “Marry My Husband” achieved a brand reputation index of 2,798,499 in March, with breakdown indices as follows:
- Participation Index: 1,084,426
- Media Index: 310,552
- Communication Index: 856,245
- Community Index: 547,275
4. Park Hyung Sik
Entering the top list at fourth place, Park Hyung Sik from “Doctor Slump” garnered significant audience attention. For his role, the actor achieved a brand reputation index of 2,697,775 in March, with the following indices:
- Participation Index: 709,008
- Media Index: 672,844
- Communication Index: 682,789
- Community Index: 633,135
5. Park Min Young
Rising to fifth place, actress Park Min Young breathed life into the character Kang Ji Won in the Korean drama “Marry My Husband.” In March, her brand reputation index hit 2,667,376 with the following indices breakdown:
- Participation Index: 900,643
- Media Index: 822,650
- Communication Index: 458,744
- Community Index: 485,339
TOP 50
- Park Shin Hye
- Song Ha Yoon
- Na In Woo
- Park Hyung Sik
- Park Min Young
- Lee Yi Kyung
- Lee Ji Ah
- Park Ji Hyun
- Honey Lee
- Ahn Bo Hyun
- Lee Jong Won
- Jo Jung Suk
- Park Ji Hoon
- Choi Soo Jong
- Shin Se Kyung
- Jang Na Ra
- Kang Ki Young
- Lee Gi Kwang
- Kim Dong Jun
- Ji Seung Hyun
- Uee
- Ha Jun
- Kim Sang Joong
- Oh Seung Ah
- Hong Ye Ji
- Lee Seol
- Lee So Yeon
- Son Ho Jun
- Ha Yeon Joo
- Lee Ki Woo
- Kim Mi Kyung
- Oh Min Seok
- So Yi Hyun
- Oh Se Young
- Jiwoo
- Yoon Park
- Park Ye Young
- Go Joo Won
- Kong Seong Ha
- Lee Shin Young
- Yoon Mi Ra
- Kim Sun Young
- Sun Woo Yoon
- Jeon No Min
- Oh Chang Seok
- Lee Won Jong
- Nam Sang Ji
- Hwang Hee
- Oh Dong Min
- Lee Ki Taek
Did your favorite Korean drama actor and actress make the list of the most famous actors and actresses this month? Let us know in the comments!
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Source: Brikorea
