TOP 50 Korean Movie Star Brand Reputation Rankings in May 2022

On May 28, the Korean Business Research Institute published the top 50 Korean movie star brand reputation rankings for May 2022. Check out the complete list of the most popular Korean movie stars in May 2022 below.

TOP 50 Korean Movie Star Brand Reputation Rankings in May 2022

The institute has analyzed 247,669,647 big data of 50 Korean movie star brands collected from April 28 to May 28. As a result, compared to 209,197,858 movie actor brand big data in March, it increased by 18.39 percent.

Kang Soo Yeon, a veteran Korean actress who passed away earlier this month at the age of 55, topped the list with a brand reputation score of 13,847,666. “Nation’s actress,” “global star,” and “Im Kwon Taek” were among the top-ranking keywords in her keyword analysis, while “pass away,” “condolences,” and “commemorate” were among the top-ranking related terms.

With a total index of 10,478,151, Ma Dong Seok ranked No.2 with a brand reputation rating of 10,524,326, and Kim Hye Soo ranked No. 3 with a total index of 10,478,151. Meanwhile, Son Suk Ku climbed to No.4 with a brand reputation index of 9,635,599, and Lee Byung Hun ranked No.5 with a total score of 9,380,105.

Below are the top 25 most popular Korean movie stars in January, March, and May 2022.

Top 5 Most Popular Korean Movie Stars

1. Kang Soo Yeon

• Brand Participation Index: 2,693,002
• Media Index: 4,790,474
• Communication Index: 3,338,941
• Community Index: 3,025,249
• May Brand Reputation Index: 13,847,666

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2. Ma Dong Seok

• Brand Participation Index: 1,059,742
• Media Index: 4,891,511
• Communication Index: 2,152,697
• Community Index: 2,420,376
• May Brand Reputation Index: 10,524,326

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3. Kim Hye Soo

• Brand Participation Index: 1,647,080
• Media Index: 2,224,091
• Communication Index: 3,608,278
• Community Index: 2,998,702
• May Brand Reputation Index: 10,478,151

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4. Son Suk Ku

• Brand Participation Index: 2,347,052
• Media Index: 2,922,903
• Communication Index: 2,203,172
• Community Index: 2,162,471
• May Brand Reputation Index: 9,635,599

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5. Lee Byung Hun

• Brand Participation Index: 830,812
• Media Index: 3,983,969
• Communication Index: 1,788,953
• Community Index: 2,776,371
• May Brand Reputation Index: 9,380,105

May Top 50 Korean Movie Star Brand Reputation Rankings 

1. Kang Soo Yeon
2. Ma Dong Seok
3. Kim Hye Soo
4. Son Suk Ku
5. Lee Byung Hun
6. Lee Jung Jae
7. Youn Yuh Jung
8. Son Ye Jin
9. Han Hyo Joo
10. Kim Da Mi
11. Kim Tae Ri
12. Jung Joon Ho
13. Han Ji Min
14. Park Bo Young
15. Honey Lee
16. Lee El
17. Hyun Bin
18. Gong Hyo Jin
19. Song Joong Ki
20. Go Min Si
21. Song Ji Hyo
22. Park Seo Joon
23. Lee Kwang Soo
24. Jo In Sung
25. Jung Hae In
26. Jeon Hye Jin
27. Jung Woo Sung
28. Gong Yoo
29. Park Hae Jin
30. Yoon Kye Sang
31. Choi Woo Shik
32. Cha Tae Hyun
33. Cha Seung Won
34. Kim Nam Gil
35. Jung Woo
36. Yoo Ah In
37. Na Moon Hee
38. Jeon Yeo Been
39. Lee Jin Wook
40. Ryu Jun Yeol
41. Cho Seung Woo
42. Hwang Jung Min
43. Jang Hyuk
44. Lee Kyung Young
45. So Ji Sub
46. Park Byung Eun
47. Choi Ri
48. Jung Da Eun
49. Choi Gwi Hwa
50. Lee Jeong Eun

Is your favorite actor/actress on the top list?

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Source: Brikorea