Top 50 Korean Variety Show Brand Reputation Rankings in August 2021

On August 7, The Korean Business Research Institute has released the Top 50 most popular Korean variety show brand reputation rankings for August 2021.

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“Love Call Center” Leads the Top 50 Most Popular Korean Variety Show Brand Reputation Rankings for August 2021

Top 50 Korean Variety Show Brand Reputation Rankings in August 2021. Photo credit: Brikorea

From July 7, 2021, to August 7, 2021,4, 2021, the Korea Corporate Reputation Research Institute has analyzed 102,892,990 big data of 50 brands of most popular variety shows. Moreover, the analysis consists of customer participation, media coverage, interaction, community awareness, and viewership indexes of 50 popular variety shows. Compared to 119,655,556 big data for variety show brands in July, it decreased by 14.01 percent.

TV Chosun’s “Love Call Center” remains on No.1 of Korean variety show brand-reputation rankings for August 2021, with a brand reputation index of 5,906,290. The high-ranking phrases on the keyword analysis included “Im Young Woong,” “Lee Chan Won,” and “Kim Hee Jae.”

Further, the highest-ranking related terms included “release,” “battle,” and “appear.” In addition, the program’s positivity-negativity analysis showed positive reactions of 80.75 percent.

Further, in second place, there was TV Chosun’s PPONG School with a brand reputation index of 5,017,495 for this month. Meanwhile, JTBC’s Knowing Bros (Ask Us Anything) came in third place with a 28.06 percent decrease compared to last month with a brand reputation index of 4,097,356 for August.

Furthermore, SBS’s “Running Man” ranked No.4 with a brand reputation index of 3,836,288. Finally, in fifth place, there was “MBC’s “How Do You Play?” with a brand reputation index of 3,794,704 this month.

Top 30 Korean Variety Show Brand Reputation Rankings in June – August 2021. Photo credit: Brikorea.

Top 5 Korean most popular variety show

1. Love Call Center

Brand Participation Index: 931,547
Media Index: 757,648
Communication Index: 1,545,587
Community Index: 1,509,969
Audience Index: 1,161,539
August’s Brand Reputation Index of 5,906,290
Compared to the Brand reputation Index of 6,804,509 in July, it decreased by 13.20 percent.

2.. PPONG School (Mulberry School)

Brand Participation Index: 769,769
Media Index: 663,622
Communication Index: 1,618,537
Community Index: 952,309
Audience Index: 1,013,258
August’s Brand Reputation Index: 5,017,495
Compared to the Brand Reputation Index of 5,584,006 in July, it decreased by 10.15 percent.

3. Knowing Bros (Ask Us Anything)

Brand Participation Index: 660,560
Media Index: 714,504
Communication Index: 1,156,554
Community Index: 1,120,893
Audience Index: 444,845
August’s Brand Reputation Index: 4,097,356
Compared to the Brand Reputation Index of 4,538,148 in July, it decreased 9.71 percent.

4. Running Man

Brand Participation Index: 791,088
Media Index: 791,986
Communication Index: 806,393
Community Index: 853,695
Audience Index: 593,126
August’s Brand Reputation Index: 3,836,288
Compared to the Brand Reputation Index of 6,433,163 in July, it decreased by 41.05 percent.

5. How Do You Play

Brand Participation Index: 715,613
Media Index: 502,954
Communication Index: 704,913
Community Index: 771,468
Audience Index: 1,099,755
August’s Brand Reputation Index: 3,794,704
Compared to the Brand Reputation Index of 6,436,633 in July, it decreased by 41.61 percent.