Here Are the TOP 50 Korean Variety Show Brand Reputation Rankings in December 2021

On December 5, the Korean Business Research Institute has published the Top 50 Korean most popular variety show brand-reputation rankings for December 2021. As a result, “Tomorrow’s National Singer” ~ 1^st, “Running Man” ~ 2^nd, and “How Do You Play” ~3^rd. Check out the full list below!

“Tomorrow’s National Singer” is Still Leading the Top 50 Korean Variety Show Brand Reputation Rankings in December 2021

The Korean Business Research Institute has analyzed 123,971,852 big data of the 50 popular entertainment shows in South Korea from November 5, 2021, to December 5, 2021. The analysis consists of customer participation, media coverage, interaction, community awareness, and viewership value of 50 popular variety shows. Compared to 110,491,694 big data for variety show brands in November, it increased by 12.20 percent.

TV Chosun’s “Tomorrow’s National Singer” remained on top of the list with a rise of 48.18% in its brand reputation value of 10,873,200 from last month. In the keyword analysis, the high-ranking phrases for “Tomorrow’s National Singer” included “rival battle,” “ratings,” and “semifinals.”

Meanwhile, the highest-ranking for its related terms were “compete,” “confirm,” and “vote.” In addition, the positivity-negativity analysis for “Tomorrow’s National Singer” revealed a positive reactions score of 75.42 percent.

Check out the scores of the top five most popular variety shows in South Korea for December 2021 below.

Top 5 Korean Variety Shows

1. “Tomorrow’s National Singer”

• Brand participation index: 3,035,270
• Media index: 2,983,247
• Communication index: 1,009,383
• Community index: 1,929,997
• Audience index: 1,915,304

The brand reputation index rose by 48.14 percent, from 7,339,811 in November to 10,873,200 in December.

2. “Running Man”

• Brand participation index: 945,738
• Media index: 1,312,262
• Communication Index: 1,210,859
• Community index: 990,162
• Audience index: 580,770

​​​The brand reputation index rose by 7.19 percent, from 4,701,532 in November to 5,039,790 in December.

3. “How Do You Play?”

• Brand participation index: 768,165
• Media index: 996,770
• Communication index: 497,140
• Community index: 1,782,486
• Audience Index 827,906

The brand reputation index rose by 3.10 percent, from 4,725,822 in November to 4,872,466 in December.

4. “Home Alone (I Live Alone)”

• Brand participation index: 1,314,704
• Media index: 857,683
• Communication index: 835,010
• Community index: 869,712
• Audience index: 741,408

​​​​The brand reputation index fell by 1.93 percent, from 4,709,292 in November to 4,618,516 in December.

5. “Knowing Bros”

• Brand participation index: 1,001,638
• Media index: 865,226
• Communication index: 804,513
• Community index: 1,595,630
• Audience index: 345,990

​​The brand reputation index fell by 4.28 percent, from 4,819,254 in November to 4,612,997 in December.

In addition, here are the top thirty most popular variety show brand-reputation rankings from October to December 2021.

Top 50 Most Popular Korean Variety Shows in December 2021

1. Tomorrow’s National Singer
2. Running Man
3. How Do You Play?
4. Home Alone (I Live Alone)
5. Knowing Bros
6. My Little Old Boy
7. Radio Star
8. Kick a Goal
9. 2 Days & 1 Night Season 4
10. Mountain Village Playlist
11. I Like Friday Nights ( Friday Night is Good)
12. The King of Mask Singer
13. Bloody Game
14. My Golden Kids
15. We Don’t Bite: Villains in the Countryside
16. I’m Solo
17. Divorced Singles
18. Street Woman Fighter
19. Immortal Songs
20. The Soldiers
21. The Return of Superman
22. Poongryu – Battle Between the Vocalist
23. The Managers (Anyway, Go To Work!)
24. Gayo Stage
25. Show Me The Money
26. Delicious Guys
27. Brave Solo Parenting
28. Buddy into the Wild
29. You Quiz on the Block
30. The Winners
31. All The Butlers
32. Doomed Marriage (The Sad Couple)
33. Golf King
34. Same Bed, Different Dreams
35. Baek Jong-won’s Alley Restaurant
36. The Managers (Anyway, Go To Work!)
37. Amazing Saturday
38. Crazy Love X
39. Save Me! Holmes
40. Late Night Ghost Talk
41. Hello Trot
42. Boss in the Mirror
43. Let’s Play Soccer 2
44. Waka Nam
45. Take Off Your Shoes
46. Need for Womance
47. Park Won-sook’s Live Together
48. Racket Boys
49. Problem Child in House
50. Dogs Are Incredible

Are your favorite Korean variety shows on the top list?

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