On February 6, the Korean Business Research Institute has published the Top 50 Korean most popular variety show brand reputation rankings for February 2022.
“How Do You Play” No.1 Show on Top 50 Korean Variety Show Brand Reputation Rankings in February 2022
The Korean Business Research Institute has analyzed 110,287,110 brand big data of the 50 popular entertainment shows in South Korea from January 6 to February 6, 2022. Compared to 105,958,757 brand big data of variety show brands in January, it rose by 14.53 percent.
MBC’s “How Do You Play?” topped the list with a brand reputation index of 5,203,238, marking a 3.95 percent rise in its score since January. On the keyword analysis, the high-ranking phrases for the show were “Antenna,” “TOYOTE,” and “Kim Tae Ho.”
Meanwhile, its highest-ranking related terms were “confirmed,” “memory,” and “leave the company.” In addition, in the positivity-negativity analysis, “How Do You Play?” gained positive reactions score of 80.82 percent.
Top 5 Most Popular Korean Variety Shows
1. “How Do You Play?”
- Brand participation index: 859,728
- Media index: 1,136,693
- Communication index: 546,853
- Community index: 1,696,134
- Audience index :963,830
- February’s brand reputation index: 5,203,238
Compared to the brand reputation index of 5,005,453 in January, it rose by 3.95 percent.
2. Home Alone (“I Live Alone”)
- Brand participation index: 783,592
- Media index: 1,238,219
- Communication index: 952,035
- Community index: 914,288
- Audience index: 1,000,901
- February’s brand reputation index: 4,889,035
Compared to the brand reputation index of 4,870,923 in January, it rose by 0.37 percent.
3. “Thank You, Everyone – Song Hae”
- Brand participation index: 851,452
- Media index: 838,901
- Communication index: 587,385
- Community index: 572,930
- Audience index: 1,569,314
- February’s a brand reputation index: 4,419,981
“Thank You, Everyone–Song Hae” has been newly included in the brand reputation of variety shows.
4. My Little Old Boy
- Brand participation index: 400,556
- Media index: 601,944
- Communication index: 818,434
- Community index: 810,565
- Audience index: 1,705,238
- February’s brand reputation index: 4,336,738
Compared to the brand reputation index of 5,990,596 in January, it fell by 27.61 percent.
5. Knowing Bros
- Brand participation index: 843,686
- Media index: 889,873
- Communication index: 974,914
- Community index: 1,078,051
- Audience index: 432,488
- February’s brand reputation index: 4,219,012
Compared to the brand reputation index of 3,831,241 in January, it rose by 10.12 percent.
In addition, below is the list of the top thirty most popular Korean variety show brand reputation rankings from December 2021 to February 2022.
The Top 50 Most Popular Korean Variety Shows in February 2022
- “How Do You Play?”
- “Home Alone” (“I Live Alone”)
- “Thank You Everyone – Song Hae”
- “My Little Old Boy”
- “Knowing Bros” (“Ask Us Anything”)
- “Radio Star”
- “Running Man”
- “The King of Mask Singer”
- “Kick a Goal”
- “Sing Again”
- “Immortal Songs”
- “2 Days & 1 Night Season 4”
- “My Golden Kids”
- “Bountiful Year of Jujeop” (literal translation)
- “The Return of Superman”
- “The Manager”
- “You Quiz on the Block”
- “Mama the Idol”
- “Tuesday Night Is the Best”
- “Amazing Saturday”
- “Capitalism School”
- “The Must-Try Restaurant”
- “Midnight Horror Story”
- “Buddy into the Wild”
- “Gayo Stage”
- “The Legendary Game”
- “Where is My Home”
- Take Off Your Shoes
- “Forsythia Academy”
- “The Law of Symbiosis”
- “Delicious Guys”
- “National Singing Contest”
- “Animal Farm TV”
- “Game of Blood”
- “Law of the Jungle – Pioneers”
- “You Must Stop at Least Once”
- “Surprise Mystery”
- “Open Concert”
- “Same Bed, Different Dreams”
- “Groom’s Class”
- “Birth of a Worker”
- “I Can See Your Voice”
- “Family Register Mate”
- “Let’s Love Again”
- “I Like to Sing”
- “All The Butlers”
- “Dogs Are Incredible”
- “We Kick Together”
- “The Fishermen and the City”
- “Chosun Pop Again Song Ga-in”
What variety shows are you watching now, Hallyu fans? Please share your favorite ones in the comment below.
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