“My Little Old Boy” Leads the Top 50 Korean Variety Show Brand Reputation Rankings in January 2022

On January 2, the Korean Business Research Institute has published the Top 50 Korean most popular variety show brand reputation rankings for January 2022. Check out the complete list below!

Top 50 Korean Variety Show Brand Reputation Rankings in January 2022

The Korean Business Research Institute has analyzed 105,958,757 big data of the 50 popular entertainment shows in South Korea from December 2, 2021, to January 2, 2022. Compared to 123,971,852 big data for variety show brands in December 2021, it decreased by 14.53 percent.

“My Little Old Boy” tops the list with a rise of 50.48 percent with a brand reputation value of 5,990,596. The high-ranking phrases in the keyword analysis included “awarded,” “climbing,” and “appearing.”

Meanwhile, its highest-ranking for related terms included “Entertainment awards,” “Hallasan mountain,” and “Kim Jong Kook.” In addition, the positivity-negativity analysis for “My Little Old Boy” revealed a positive reactions score of 83.79 percent.

Top 5 Most Popular Korean Variety Shows

1. “My Little Old Boy”

• Brand participation index 831,346
• Media Index 1,483,641
• Communication Index 1,263,705
• Community Index 904,374
• Audience Index 1,507,530

The brand reputation index rose by 50.48 percent, from 3,980,867 in December 2021 to 5,990,596 in January 2022.

2. “How Do You Play?” (Hangout with Yoo)

• Brand participation index 1,005,833
• Media Index 1,204,763
• Communication Index 884,843
• Community Index 921,470
• Audience Index 988,544

​​​The brand reputation index rose by 2.73 percent, from 4,872,466 in December 2021 to 5,005,453 in January 2022.

3. “Tomorrow’s National Singer”

• Brand participation index 903,041
• Media Index 695,825
• Communication Index 520,249
• Community Index 531,546
• Audience Index 2,323,078

The brand reputation index fell by 54.26 percent, from 10,873,200 in December 2021 to 4,973,739 in January 2022.

4. “Home Alone (I Live Alone)”

• Brand participation index 1,196,240
• Media Index 1,210,986
• Communication Index 804,445
• Community Index 843,703
• Audience Index 815,549

​​​​The brand reputation index rose by 5.47 percent, from 4,618,516 in December 2021 to 4,618,516 in January 2022.

5. “Running Man”

• Brand participation index 1,032,611
• Media Index 834,583
• Communication Index 848,983
• Community Index 837,294
• Audience Index 667,267

​​The brand reputation index fell by 16.25 percent, from 5,039,790 in December 2021 to 4,220,738 in January 2022.

In addition, check out the top thirty most popular Korean variety show brand reputation rankings from November 2021 to January 2022.

Top 50 Most Popular Korean Variety Shows in January 2022

1. My Little Old Boy
2. How Do You Play? (Hangout with Yoo)
3. Tomorrow’s National Singer
4. I Live Alone
5. Running Man
6. Men on a Mission (Knowing Bros)
7. Radio Star
8. King of Mask Singer
9. 2 Days & 1 Night
10. Immortal Songs: Singing the Legend
11. Sing Again
12. Bloody Game
13. The Soldiers
14. Divorced Singles
15. My Golden Kids
16. The Return of Superman
17. Poongryu – Battle Between the Vocalist
18. You Quiz on the Block
19. Point of Omniscient Interfere
20. Gayo Stage
21. Delicious Guys
22. Animal Farm TV
23. I Like Friday Nights
24. Buddy into the Wild
25. Brave Solo Parenting: I Raise
26. Mama the Idol
27. Law of the Jungle – Pioneers
28. All The Butlers
29. Midnight Horror Story
30. Same Bed, Different Dreams 2: You Are My Destiny
31. Kick a Goal Season 2
32. Street Dance Girls Fighter
33. Amazing Saturday
34. Where is My Home
35. Let’s Play Soccer Season 2
36. Let’s Love Again
37. Hello Trot
38. Golf King
39. I Like to Sing
40. National Singing Contest
41. Boss in the Mirror
42. Liberation Town
43. Three Meals a Day: Doctors
44. Dogs Are Incredible
45. Baek Jong Won’s Alley Restaurant
46. Crazy Love
47. Park Won-sook’s Let’s Live Together
48. House on Wheels: For Rent
49. Take Off Your Shoes
50. The Fishermen and the City

So Hallyu fans, what Korean variety shows are you watching now? Share your favorite ones in the comment below.

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