On January 2, the Korean Business Research Institute has published the Top 50 Korean most popular variety show brand reputation rankings for January 2022. Check out the complete list below!
Top 50 Korean Variety Show Brand Reputation Rankings in January 2022
The Korean Business Research Institute has analyzed 105,958,757 big data of the 50 popular entertainment shows in South Korea from December 2, 2021, to January 2, 2022. Compared to 123,971,852 big data for variety show brands in December 2021, it decreased by 14.53 percent.
“My Little Old Boy” tops the list with a rise of 50.48 percent with a brand reputation value of 5,990,596. The high-ranking phrases in the keyword analysis included “awarded,” “climbing,” and “appearing.”
Meanwhile, its highest-ranking for related terms included “Entertainment awards,” “Hallasan mountain,” and “Kim Jong Kook.” In addition, the positivity-negativity analysis for “My Little Old Boy” revealed a positive reactions score of 83.79 percent.
Top 5 Most Popular Korean Variety Shows
1. “My Little Old Boy”
- Brand participation index 831,346
- Media Index 1,483,641
- Communication Index 1,263,705
- Community Index 904,374
- Audience Index 1,507,530
The brand reputation index rose by 50.48 percent, from 3,980,867 in December 2021 to 5,990,596 in January 2022.
2. “How Do You Play?” (Hangout with Yoo)
- Brand participation index 1,005,833
- Media Index 1,204,763
- Communication Index 884,843
- Community Index 921,470
- Audience Index 988,544
The brand reputation index rose by 2.73 percent, from 4,872,466 in December 2021 to 5,005,453 in January 2022.
3. “Tomorrow’s National Singer”
- Brand participation index 903,041
- Media Index 695,825
- Communication Index 520,249
- Community Index 531,546
- Audience Index 2,323,078
The brand reputation index fell by 54.26 percent, from 10,873,200 in December 2021 to 4,973,739 in January 2022.
4. “Home Alone (I Live Alone)”
- Brand participation index 1,196,240
- Media Index 1,210,986
- Communication Index 804,445
- Community Index 843,703
- Audience Index 815,549
The brand reputation index rose by 5.47 percent, from 4,618,516 in December 2021 to 4,618,516 in January 2022.
5. “Running Man”
- Brand participation index 1,032,611
- Media Index 834,583
- Communication Index 848,983
- Community Index 837,294
- Audience Index 667,267
The brand reputation index fell by 16.25 percent, from 5,039,790 in December 2021 to 4,220,738 in January 2022.
In addition, check out the top thirty most popular Korean variety show brand reputation rankings from November 2021 to January 2022.
Top 50 Most Popular Korean Variety Shows in January 2022
- My Little Old Boy
- How Do You Play? (Hangout with Yoo)
- Tomorrow’s National Singer
- I Live Alone
- Running Man
- Men on a Mission (Knowing Bros)
- Radio Star
- King of Mask Singer
- 2 Days & 1 Night
- Immortal Songs: Singing the Legend
- Sing Again
- Bloody Game
- The Soldiers
- Divorced Singles
- My Golden Kids
- The Return of Superman
- Poongryu – Battle Between the Vocalist
- You Quiz on the Block
- Point of Omniscient Interfere
- Gayo Stage
- Delicious Guys
- Animal Farm TV
- I Like Friday Nights
- Buddy into the Wild
- Brave Solo Parenting: I Raise
- Mama the Idol
- Law of the Jungle – Pioneers
- All The Butlers
- Midnight Horror Story
- Same Bed, Different Dreams 2: You Are My Destiny
- Kick a Goal Season 2
- Street Dance Girls Fighter
- Amazing Saturday
- Where is My Home
- Let’s Play Soccer Season 2
- Let’s Love Again
- Hello Trot
- Golf King
- I Like to Sing
- National Singing Contest
- Boss in the Mirror
- Liberation Town
- Three Meals a Day: Doctors
- Dogs Are Incredible
- Baek Jong Won’s Alley Restaurant
- Crazy Love
- Park Won-sook’s Let’s Live Together
- House on Wheels: For Rent
- Take Off Your Shoes
- The Fishermen and the City
So Hallyu fans, what Korean variety shows are you watching now? Share your favorite ones in the comment below.
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Source: 1
Wow thats pretty cool! ???