On July 3, the Korean Business Research Institute has published the Top 50 most popular Korean variety show brand reputation rankings list for July 2022.
“Running Man” Tops the Korean Variety Show Brand Reputation Rankings in July 2022
The Korean Business Research Institute has analyzed 93,014,648 brand big data of the 50 popular Korean variety shows in South Korea from June 3 to July 3, 2022. However, compared to 109,697,079 entertainer brand big data in June, it decreased by 15.21 percent.
As a result, SBS’s “Running Man?” topped the Korean variety show brand reputation rankings in July 2022, with a brand value of 4,148,698. In addition, “Yoo Jae Suk,” “Kim Jong Kook,” and “Jo Se Ho,” are the top-ranking phrases in its keyword analysis.
Meanwhile, the top related terms of the show contained “appear,” “confess,” and “reveal.” Additionally, in the positive-negative analysis, “Running Man?” gained a positive reaction score of 81.69 percent.
Top 5 Most Popular Korean Variety Shows
1. “Running Man”
- Brand Participation Index: 670,802
- Media Index: 1,001,678
- Communication Index: 997,889
- Community Index: 984,056
- Audience Index: 494,272
“Running Man” brand reputation rankings increased by 13.91 percent from 3,642,003 in June to 4,148,698 in July.
2. “Hangout with Yoo” (“How Do You Play?”)
- Brand Participation Index: 940,554
- Media Index: 717,436
- Communication Index: 686,411
- Community Index: 986,232
- Audience Index: 753,765
“Hangout with Yoo” (“How Do You Play?”) brand reputation index decreased by 34.97 percent from 6,280,925 in June to 4,084,398 in July.
3. “My Little Old Boy”
- Brand Participation Index: 444,980
- Media Index: 670,524
- Communication Index: 754,364
- Community Index: 536,557
- Audience Index: 1,532,243
“My Little Old Boy” brand reputation index increased by 17.49 percent from 3,352,461 in June to 3,938,668 in July.
4. “Home Alone” (“I Live Alone”)
- Brand Participation Index: 980,352
- Media Index: 585,183
- Communication Index: 566,455
- Community Index: 531,762
- Audience Index: 1,025,614
“Home Alone” (“I Live Alone”) brand reputation index decreased by 18.08 percent from 4,503,358 in June to 3,689,367 in July.
5. “Radio Star”
- Brand Participation Index: 341,695
- Media Index: 725,292
- Communication Index: 796,408
- Community Index: 714,506
- Audience Index: 605,483
“Radio Star” brand reputation index decreased by 7.37 from 3,436,828 in June to 3,183,384 in July.
Here are the top 30 popular Korean variety shows in April, June, and July 2022.
Top 50 Most Popular Korean Variety Shows in July 2022
- Running Man
- Hangout with Yoo (How Do You Play?)
- My Little Old Boy
- Home Alone (I Live Alone)
- Radio Star
- National Singing Competition
- Shooting Stars “Kick a Goal”
- Knowing Bros
- National Athletes Are National Athletes
- 2 Days & 1 Night
- Call of the Country
- The Backpacker Chef
- Immortal Songs
- WIN or NOTHING “Strongest Baseball”
- The King of Mask Singer
- Tuesday Night is the Best
- You Quiz on the Block
- I Am Solo
- Same Bed Different Dreams
- We Got Divorced
- The Manager
- Birth of a Worker
- My Golden Kids
- The Return of Superman
- Amazing Saturday
- Buddy into the Wild
- Groom Class
- Earth Arcade
- Boss in the Mirror
- Oh Eun-young Report: Marriage Hell
- Stars’ Top Recipe at Fun-Staurant
- Dogs Are Incredible
- Master in the House
- Lined Up Restaurant
- We Kick Together
- Naked World History
- Where is My Home
- Teenage Parents
- ARMY League
- Dr. Oh’s Golden Clinic
- Talk Pa One 25 O’Clock
- Golf King
- World Dark Tour
- Dongwon-ah, Let’s Travel
- Godfather
- Problem Child in House
- DNA Mate
- The King of Jujeop
- Anafri Sea
- Forsythia Academy
Is your favorite Korean variety show on the list?
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