The Korean Business Research Institute has published the brand reputation rankings for Korean entertainment programs this month. Notably, tvN’s “You Quiz on the Block” claimed the top spot as July’s most popular Korean variety show. Let’s delve into the top 50 Korean variety show brand reputation rankings in July 2023 and discover your favorite Korean variety show!
TOP 50 Korean Variety Show Brand Reputation Rankings in July 2023
The Korean Business Research Institute analyzed 99,362,502 data points from 50 entertainment programs beloved by the public between June 2 and July 2, 2023. Impressively, there was a 4.79 percent increase compared to June’s numbers, which recorded 94,819,989 data points.
Moreover, to measure consumer behavior, the institute evaluated the brand reputation index of entertainment programs, considering participation, communication, media, community, and viewing indexes to assess overall brand reputation and popularity among the audience.
According to the results, “You Quiz on the Block,” “Running Man,” “Home Alone” (“I Live Alone”), “My Little Old Boy,” and “Win or Nothing” (“Strongest Baseball”) claimed the top five most popular Korean variety shows in this month’s variety show brand reputation rankings.
Top 5 Popular Korean Variety Shows
1. You Quiz on the Block
- Brand Participation Index: 323,802
- Media Index: 476,443
- Communication Index 1,616,101
- Community Index: 1,569,584
- Viewer Index: 716,694
In July 2023, tvN’s “You Quiz on the Block” achieved the top rank with an impressive brand value of 4,077,744. Notably, this marks a significant increase of 16.26 percent compared to the brand reputation index of 4,044,897 recorded in June.
Furthermore, the link analysis revealed that the show is associated with popular terms like “talk,” “empathize,” and “appear.” Moreover, the keyword analysis highlighted “200th Episode,” “Yoo Jae Suk,” and “friend.” In addition, the program scored a remarkable positive rate of 86.25 percent in the positivity-negativity analysis.
2. Running Man
- Brand Participation Index: 554,930
- Media Index: 875,876
- Communication Index: 1,018,021
- Community Index: 1,809,379
- Viewer Index: 432,488
In July, SBS’ “Running Man” achieved a remarkable brand reputation index of 4,690,694. The brand value represents a substantial 23.75 percent increase compared to the brand reputation index of 3,790,376 recorded in June.
3 “Home Alone” (“I Live Alone”)
- Brand Participation Index: 810,631
- Media Index: 925,809
- Communication Index: 1,049,696
- Community Index: 670,205
- Viewer index: 963,830
This month, MBC’s “Home Alone” (“I Live Alone”) garnered a notable brand reputation index of 4,420,172. Impressively, this marks an 8.40 percent increase from the brand reputation index of 4,077,744 recorded in June.
4. “My Little Old Boy”
- Brand Participation Index: 233,473
- Media Index: 397,214
- Communication Index: 917,153
- Community Index: 779,954
- Viewer Index: 1,482,816
This month, MBC’s “Home Alone” (“I Live Alone”) garnered a notable brand reputation index of 4,420,172. Impressively, this marks an 8.40 percent increase from the brand reputation index of 4,077,744 recorded in June.
5. “Win or Nothing” (“Strongest Baseball”)
- Brand Participation Index: 790,871
- Media Index: 517,032
- Communication Index: 847,351
- Community Index: 964,850
- Viewer Index: 407,774
JTBC’s “Win or Nothing” (“Strongest Baseball”) experienced a remarkable 33.84 percent increase in its brand reputation index this month. It surged from 2,635,840 in June to 3,527,877 in July 2023.
Top 50 Korean Variety Show Brand Reputation Rankings
- “You Quiz on the Block”
- “Running Man”
- “Home Alone” (“I Live Alone”)
- “My Little Old Boy”
- “Win or Nothing” (“Strongest Baseball”)
- “Mr.Lotto”
- “Knowing Bros”
- “Dancing Queens on the Road”
- “I Am SOLO”
- “2 Days & 1 Night”
- “Radio Star”
- “Immortal Songs: Singing the Legend”
- “King of Mask Singer”
- “The Genius Paik”
- “My Golden Kids”
- “Same Bed, Different Dreams 2: You Are My Destiny”
- “National Singing Contest”
- “Shooting Stars” (“Kick a Goal”)
- “Strong Heart League”
- “Fire Trot”
- “The Return of Superman”
- The Manager”
- “How Do You Play? (Hangout With Yoo)”
- “Gayo Stage”
- “Tuesday Night Like”
- “Buddy into the Wild”
- “The Village President’s People”
- “Trallala Brothers”
- “Amazing Saturday”
- “Dolsing Fourmen”
- “Where is My Home”
- “Open Concert”
- “Show Queen”
- “Adventure by Accident”
- “Stars’ Top Recipe at Fun-Staurant”
- “Dogs Are Incredible”
- “Boss In The Mirror”
- “Seol Min-seok’s Naked World History”
- “You Go Sydney”
- “K-tray”
- “We Kick Together”
- “Problem Child in House
- “Tasty Guys”
- “Park Won-sook’s Live Together “
- “YO~! WELCOME TO KOREA!”
- “Groom Class”
- “Neighbourhood Cool House”
- “Europe Outside Your Tent”
- “Staff Only”
- “Talk Pawon 25 O’Clock”
Please share your favorite Korean variety show with us in the comments below!
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