On February 5, the Korean Business Research Institute has announced the top 50 most popular Korean variety star brand-reputation rankings in February 2022.
Song Hae Topped Korean Variety Star Brand Reputation Rankings in February 2022
The Korean Business Research Institute has analyzed 47.854.482 big data of 50 brands of Korean entertainers from January 5 to February 5, 2022. Compared to the January variety stars‘ brand big data of 44.033.743, it increased by 8.68 percent.
This month, Song Hae holds the No.1 most popular Korean variety star with a brand reputation index of 2,792,923, which is significantly rose by 827.82 percent from his score in January. In the keyword analysis, Song Hae’s high-ranking phrases were “Thank You, Everyone,” “National Singing Competition,” and “musical.”
Meanwhile, the highest-ranking related terms were “thank,” “sincere,” and “record.” In addition, Song Hae gained a score of 91.78 percent positive reactions in positivity-negativity analysis.
Top 5 Most Popular Korean Variety Stars
1. Song Hae
- Brand participation index: 1,252,338
- Media index: 672,839
- Communication index: 479,027
- Community index: 388,719
Song Hae’s brand reputation index rose by 827.82 percent, from 301,020 in January to 2,792,923 in February.
2. Yoo Jae Suk
- Brand participation index: 632,090
- Media index: 587,332
- Communication index: 532,157
- Community index: 778,917
Yoo Jae Suk’s brand reputation index fell by 9.39 percent, from 2,792,762 in January to 2,530,496 in February 2022.
3. Lee Sang Min
- Brand participation index: 254,740
- Media index: 355,126
- Communication index: 357,291
- Community index: 838,985
Lee Sang Min’s brand reputation index increased by 23.33 percent, from 1,464,466 in January to 1,806,142 in February.
4. Kim Jong Kook
- Brand participation index: 262,156
- Media index: 321,034
- Communication index: 332,743
- Community index: 844,328
Kim Jong Kook’s brand reputation index rose by 22.82 percent, from 1,433,225 in January to 1,760,260 in February.
5. Lee Seung Gi
- Brand participation index: 389,587
- Media index: 378,292
- Communication index: 463,188
- Community index: 394,478
Lee Seung Gi’s brand reputation index rose by 22.35 percent, from 1,328,651 in January to 1,625,545 in February.
In addition, below is the list for December, January, and February variety star brand reputation rankings.
TOP 50 Korean Variety Star Brand Reputation Rankings in February 2022
- Song Hae
- Yoo Jae Suk
- Lee Sang Min
- Kim Jong Kook
- Lee Seung Gi
- Kang Ho Dong
- Hong Hyun Hee
- Kim Jong Min
- Super Junior’s Kim Heechul
- HaHa
- Lee Kyung Kyu
- Kim Joon Ho
- Seo Jang Hoon
- Lee Soo Geun
- Ahn Jung Hwan
- Park Myung Soo
- Song Ji Hyo
- Shin Dong Yup
- Lee Dong Gook
- Tak Jae Hoon
- Heo Jae
- Ji Suk Jin
- Yoon Jong Shin
- Kim Sung Joo
- Jo Se Ho
- Kim Sook
- Noh Hong Chul
- Yoo Hee Yeol
- KimGura
- Kim Min Kyung
- Kim Dong Hyun
- Moon Se Yoon
- Jung Hyung Don
- Lee Young Ja
- Jung Joon Ha
- Park Na Rae
- Jang Do Yeon
- Kim Joon Hyun
- Jun Hyun Moo
- Yoo Se Yoon
- Kim Young Cheol
- Song Eun Yi
- Yang Se Chan
- Kim Sung Joo
- Im Won Hee
- Park Mi Sun
- Yang Se Hyung
- Kim Byung Man
- Kim Gook Jin
- Ahn Young Mi
Is your favorite variety star on the list?
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So cuteeeeee! 💜💙