On January 1, the Korean Business Research Institute has announced the top 50 most popular Korean variety star brand-reputation rankings for January 2022.
Yoo Jae Suk Still #1 on Top 50 Most Popular Korean Variety Star Brand Reputation Rankings in January 2022
The Korean Business Research Institute has analyzed 42,833,928 big data of 50 brands of Korean entertainers from December 1, 2021, to January 1, 2022. Compared to the December 2021 variety stars’ brand big data of 33,956,275, it increased by 26.14 percent.
Yoo Jae Suk still holds No.1 most popular Korean variety star for five consecutive months, with a brand reputation value of 2,792,762. The highest-ranking phrases on Yoo Jae Suk’s keyword analysis were “Entertainment Grand Prize,” “COVID-19,” and “Confirmed.”
Meanwhile, his highest-ranking related terms are “awarded,” “cured,” and “return.” In addition, Yoo Jae Suk’s positivity-negativity analysis also results in a positive reaction of 87.59 percent.
The brand value of Lee Kyung Kyu and Moon Se Yoon are skyrocketing for 133.34 percent and 236.05 percent, respectively. Check out the top 30 most popular variety star brand reputation rankings from November and December 2021 to January 2022.
Top 5 Most Popular Korean Variety Stars
1. Yoo Jae Suk
- Brand participation index: 814,942
- Media index: 636,797
- Communication index: 591,987
- Community index: 749,035
Yoo Jae Suk’s brand reputation index rose by 7.63 percent, from 2,594,795 in December 2021 to 2,792,762 in January 2022.
2. Lee Kyung Kyu
- Brand participation index: 259,313
- Media index 377,003
- Communication index: 462,125
- Community index: 452,370
Lee Kyung Kyu’s brand reputation index rose by 133.34 percent, from 664,609 in December 2021 to 1,550,811 in January 2022.
3. Moon Se Yoon
- Brand participation index: 379,954
- Media index: 308,426
- Communication index: 464,831
- Community index: 310,179
Moon Se Yoon’s brand reputation index rose by 236.05 percent, from 435,473 in December 2021 to 1,463,390 in January 2022.
4. Kim Jong Kook
- Brand participation index 372,894
- Media Index 319,916
- Communication Index 415,591
- Community Index 324,824
Kim Jong Kook’s brand reputation index fell by 27.20 percent, from 1,968,692 in December 2021 to 1,433,225 in January 2022.
5. Lee Sang Min
- Brand participation index: 267,412
- Media index: 378,638
- Communication index: 350,290
- Community index: 428,126
Lee Sang Min’s brand reputation index rose by 3.81 percent, from 1,380,577 in December 2021 to 1,424,466 in January 2022.
Top 50 Korean Variety Star Brand Reputation Rankings in January 2022
- Yoo Jae Suk
- Lee Kyung Kyu
- Moon Se Yoon
- Kim Jong Kook
- Lee Sang Min
- Tak Jae Hoon
- Song Ji Hyo
- Lee Seung Gi
- Ahn Jung Hwan
- Kang Ho Dong
- Kim Gu Ra
- Jun Hyun Moo
- Kim Jong Min
- Noh Hong Chul
- Shin Dong Yup
- Kim Jun Ho
- Park Myung Soo
- Haha
- Kim Seong Joo
- Lee Soo Geun
- You Hee Yeol
- Ji Suk Jin
- Seo Jang Hoon
- Hur Jae
- Kim Hee Chul
- Jang Doyeon
- Park Na Rae
- Lee Dong Gook
- Yang Se Chan
- Kim Min Kyung
- Park Min Sun
- Hong Hyun Hee
- Kim Dong Hyun
- Kim Gook Jin
- Jo Se Ho
- Jeong Jun Ha
- Choi Yoong Soo
- Lee Young Ja
- Kim Jun Hyun
- Yang Se Hyung
- Yoo Se Yoon
- Jeong Hyeong Dong
- Yoon Jong Shin
- Lee Hwi Jae
- Cha Tae Hyun
- Kim Sook
- Shin Bong Sun
- Im Woon Hee
- Ahn Young Mi
- Lee Chun Soo
Is your favorite Korean variety star in the top rank?
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Source: 1
Thats nice they pretty cool! They are all good lookin too lol! 😅👍