TOP 50 Korean Variety Star Brand Reputation Rankings in July 2022

On July 2, the Korean Business Research Institute has announced the top 50 most popular Korean variety star brand reputation rankings in July 2022. So keep on reading for the most popular entertainers in Korea right now.

Yoo Jae Suk Remains Topping the Korean Variety Star Brand Reputation Rankings in July 2022

The Korean Business Research Institute has analyzed 38,948,463 big data of 50 brands of Korean entertainers from June 2 to July 2, 2022. However, compared to the brand big data of 42,701,240 in June, it decreased by 8.79 percent.

As a result, Korean entertainer and MC Yoo Jae Suk remained on the top list of Korean variety star brand reputation rankings this month with a brand value of 2,569,823. His top-ranking phrases in the keyword analysis were “PLAYou,” “Running Man,” and “Song Hae.” 

Meanwhile, his top-ranking related terms included “release,” “donate,” and “pallbearer.” In addition, Yoo JaeSuk’s brand earned a positive ratio of 83.92 percent on the positive/negative ratio analysis.

Top 5 Most Popular Korean Variety Stars

1. Yoo Jae Suk

• Brand Participation Index: 412,824
• Media Index: 534,269
• Communication Index: 790,422
• Community Index: 832,307

Yoo JaeSuk’s brand reputation index increased by 31.12 percent from 1,959,935 in June to 2,569,823 in July.

2. Kim Jong Kook

• Brand Participation Index: 256,470
• Media Index: 294,480
• Communication Index: 356,033
• Community Index: 687,107

Kim Jong Kook’s brand reputation index decreased by 5.05 percent from 1,678,932 in June to 1,594,090 in July.

3. Kang Ho Dong

• Brand Participation Index: 190,715
• Media Index: 261,906
• Communication Index: 378,812
• Community Index: 523,952

Kang Ho Dong’s brand reputation index increased by 9.94 percent from 1,232,822 in June to 1,355,385 in July.

4. Jo Se Ho

• Brand Participation Index: 146,590
• Media Index: 190,079
• Communication Index: 366,886
• Community Index: 500,147

Jo Se Ho’s brand reputation index increased by 76.82 percent from 680,763 in June to 1,203,702 in July.

​5. Lee Seung Gi

• Brand Participation Index: 368,575
• Media Index: 264,946
• Communication Index: 268,049
• Community Index: 243,252

Lee Seung Gi’s brand reputation index decreased 10.52 from 1,279,368 in June to 1,144,822 in July.

In addition, here are the top 30 variety stars in May, June, and July 2022 below.

July Top 50 Korean Variety Star Brand Reputation Rankings

1. Yoo Jae Suk
2. Kim Jong Kook
3. Kang Ho Dong
4. Jo Se Ho
5. Lee Seung Gi
6. Lee Sang Min
7. Kim Jun Ho
8. Shin Dong Yeop
9. Tak Jae Hun
10. Lee Hyo Ri
11. Park Myung Soo
12. Kim Jong Min
13. HaHa
14. Kim Gura
15. Kim Dong Hyun
16. Hong Hyeon Hee
17. Seo Jang Hoon
18. Jeon Hyun Moo
19. Lee Kyoungkyu
20. Ahn Jung Hwan
21. Moon Se Yoon
22. Kim Hee Chul
23. Song Ji Hyo
24. Lee Soo Geun
25. Kim Seong Ju
26. Jeong Hyeong Don
27. Jang Do Yeon
28. Park Na Rae
29. Kim Shin Young
30. Kim Min Kyung
31. Ji Suk Jin
32. Kim Sook
33. Noh Hong Chul
34. Heo Jae
35. Yoon Jong Shin
36. Lee Chun Soo
37. Jeong Jun Ha
38. Yang Se Hyung
39. Sechs Kies’ Eun Ji Won
40. Park Mi Sun
41. Kim Young Cheol
42. KimJun Hyun
43. Kim Gook Jin
44. Lee Dong Gook
45. Yoo Se Yoon
46. Im Won Hee
47. Ahn Young Mi
48. Yang Se Chan
49. Shin Bong Sun
50. Kim Byung Hyun

Is your favorite Korean variety star on the list?

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Source: Brikorea.