TOP 50 Korean Variety Star Brand Reputation Rankings in June 2023

The Korean Business Research Institute has announced the latest brand reputation rankings for popular Korean variety stars. See the top 50 Korean variety star brand reputation rankings in June 2023.

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Yoo Jae Suk Stays Strong at No. 1 Korean Variety Star Brand Reputation Rankings in June 2023

The Korean Business Research Institute collected and analyzed 40,253,232 data points related to the brands of 50 Korean Variety stars between May 3 and June 3, 2023. This represents a 6.92 percent increase compared to the 37,647,001 data points collected in May.

Consequently, Yoo Jae Suk, Tak Jae Hun, Kim Jong Kook, Shin Dong Yup, and Song Ji Hyo secured the top five positions in this month’s rankings.

Popular Korean variety stars in June 2023. | Brikorea

Yoo Jae Suk continued to dominate the list this month, maintaining his top position with an impressive brand reputation index of 2,342,582. The analysis of his keywords revealed that the top phrases associated with him were “You Quiz on the Block,” “Running Man,” and “YouTube.”

Additionally, his related terms included “challenge,” “release,” and “talk.” Furthermore, the positivity-negativity analysis showed that he received a positive reaction score of 86.36 percent.

Tak Jae Hoon maintained his second-place ranking with a brand value of 2,032,762. Kim Jong Kook rose to the third position with a brand value of 1,688,679, a 6.00 percent increase from May.

Shin Dong Yup secured the fourth spot with a brand value of 1,605,216, while Song Ji Hyo emerged as a close fifth. Her brand value reached an impressive 1,583,232, showing a remarkable surge of 150.56 percent compared to the previous period.