TOP 50 Korean Variety Star Brand Reputation Rankings in September 2022

On Saturday (3/9), the Korean Business Research Institute has released the most popular Korean entertainers for September. Read on for the top 50 Korean variety star brand reputation rankings in September 2022.

Here Are the TOP 50 Korean Variety Star Brand Reputation Rankings in September 2022

The Korean Business Research Institute has analyzed 39,761,082 brand big data of 50 entertainers from August 3, 2022, to September 3, 2022. Compared to the 41,505,669 entertainers brand big data in August, it decreased by 4.20 percent.

As a result, Kim Shin Young, Yoo Jae Suk, Kang Ho Dong, Kim Jong Kook, and Hong Hyun Hee dominate the top five most popular variety stars in September 2022.

Kim Shin Young took the No.1 spot this month with a brand reputation index of 2,626,954, marking a 187.86 percent increase in her brand reputation index since August. After the longtime MC of “National Singing Contest” Song Hae passed away, the comedienne has been announced as the new MC. 

In the keyword analysis, her top high-ranking phrases consisted of “National Singing Contest,” “MC,” and “Song Hae.” Meanwhile, her top-ranking related terms consisted of “chosen,” “root for,” and “host.” Finally, in the positivity-negativity analysis, she scored 93.46 percent positive reactions.

Top 5 Most Popular Korean Variety Stars

1. Kim Shin Young

• Brand Participation Index: 723,330
• Media Index: 944,848
• Communication Index: 489,366
• Community Index: 469,409
• Kim Shin Young’s September brand reputation index increased by 187.86 from 912,595 in August to 2,626,954 in September.

2. Yoo Jae Suk

• Brand Participation Index: 374,384
• Media Index: 352,376
• Communication Index: 783,825
• Community Index: 992,174
• Yoo Jae Suk’s September brand reputation decreased by 18.33 percent from 3,064,512 in August to 2,502,760 in September.

3. Kang Ho Dong

• Brand Participation Index: 125,330
• Media Index: 452,826
• Communication Index: 553,848
• Community Index: 522,058
• Kang Ho Dong’s September brand reputation index increased by 33.95 percent from 1,234,856 in August to 1,654,063 in September.

4. Kim Jong Kook

• Brand Participation Index: 300,224
• Media Index: 208,812
• Communication Index: 382,704
• Community Index: 695,385
• Kim Jong Kook’s September brand reputation index decreased by 18.14 percent from 1,938,801 in August to 1,587,125 in September.

5. Hong Hyun Hee

• Brand Participation Index: 514,547
• Media Index: 284,181
• Communication Index: 309,710
• Community Index: 476,397
• Hong Hyun Hee’s brand reputation index increased by 51.85 percent from 1,043,718 in August to 1,584,835 in September.

September Top 50 Korean Variety Star Brand Reputation Rankings

1. Kim Shin Young
2. Yoo Jae Suk
3. Kang Ho Dong
4. Kim Jong Kook
5. Hong Hyun Hee
6. Lee Sang Min
7. Kim Joon Ho
8. Kim Jong Min
9. Park Myung Soo
10. Lee Seung Gi
11. Park Na Rae
12. Shin Dong Yup
13. Kim Dong Hyun
14. Kim Gura
15. Lee Kyung Kyu
16. Ahn Jung Hwan
17. Seo Jang Hoon
18. Song Ji Hyo
19. Lee Young Ja
20. HaHa
21. Jung Joon Ha
22. Lee Soo Geun
23. Kim Sung Joo
24. Jung Hyung Don
25. Noh Hong Chul
26. Tak Jae Hoon
27. Kim Sook
28. Jun Hyun Moo
29. Kim Min Kyung
30. Jo Se Ho
31. Kim Hee Chul
32. Cha Tae Hyun
33. Lee Hwi Jae
34. Park Mi Sun
35. Jang Doyeon
36. Kim Byung Man
37. Kim Jun Hyun
38. Lee Chun Soo
39. Yang Se Hyung
40. Shin Bong Sun
41. Ji Suk Jin
42. Song Eun Yi
43. Ahn Young Mi
44. Yang Se Chan
45. Moon Se Yoon
46. Defconn
47. Kim Gook Jin
48. Im Won Hee
49. Boom
50. Kim Dae Hee

Is your favorite Korean entertainer made on the list?

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