On December 9, the Korean Business Research Institute unveiled the brand reputation rankings for the most popular Kpop male groups in December 2023. Kpop boy groups BTS, SEVENTEEN, Stray Kids, ZEROBASEONE, and SHINee secured top rankings. Here are the highly anticipated top 50 Kpop boy group brand reputation rankings in December 2023.
December 2023 Top Kpop Boy Group Brand Reputation Rankings
The Korean Business Research Institute analyzed the consumer behavior of 51,385,078 Kpop boy group brand big data from November 9 to December 9, 2023. Through a comprehensive analysis of the participation, media, communication, and community indexes, they determined the brand reputation index for each Kpop boy group this month. Compared to the 56,039,836 brand big data from November, there was a decrease of 8.31%.
As a result, Kpop male groups BTS, SEVENTEEN, Stray Kids, ZEROBASEONE, and SHINee dominated the popularity rankings for December 2023.
Top 5 Popular Kpop Boy Groups
1. BTS
BTS continued to dominate the rankings, securing the top spot for the 67th consecutive month with an impressive brand reputation index of 6,947,409.
In the keyword analysis, the highlighted top phrases for BTS were “enlist together,” “documentary,” and “Billboard.” Meanwhile, “enlist,” “record,” and “reveal” emerged as the top popular related terms in the link analysis.
Furthermore, BTS achieved a positivity-negativity analysis score of 85.01 percent of positive reactions. This reflected the strong support and admiration they received from fans. The consumer behavior analysis of the group showed the following results:
- Participation Index: 266,808
- Media Index: 2,212,635
- Communication Index: 3,055,925
- Community Index: 3,637,833
As a result, BTS’s brand reputation index for December experienced a decline of 24.26%. Compared to November, the group’s brand reputation rankings stood at 6,947,409 from 9,173,202 last November.
Nevertheless, BTS remained a powerhouse in the Kpop industry, captivating millions with its music and genuine connection with fans. Their consistent popularity and strong brand reputation solidified their status as frontrunners in the global music scene.
2. SEVENTEEN
Pledis’ K-pop boy group, SEVENTEEN, secured a spot at No. 47 on Rolling Stone’s “The 100 Best Songs Of 2023” list with their song “Super.” Additionally, they have successfully maintained their No. 2 position on the Kpop boy group brand rankings. Here are SEVENTEEN’s indexes for this month:
- Participation Index: 423,604
- Media Index: 1,580,822
- Communication Index: 1,101,796
- Community Index: 2,213,161
SEVENTEEN’s brand reputation index was analyzed as 5,055,902. This index experienced a slight decline of 4.95% compared to last November’s brand reputation index of 5,319,383. The group’s strong brand reputation reflects their continued popularity and success in the Kpop industry.
3. Stray Kids
Moreover, Stray Kids climbed to the third position last month. Their song “rock-star” returned to the No. 1 spot on Billboard’s World Albums chart and spent its third week in the top 11 of Billboard 200. Let’s take a look at the group’s analysis results:
- Participation Index: 75,282
- Media Index: 847,937
- Communication Index: 591,609
- Community Index: 2,115,851
As a result, the brand reputation index for Stray Kids increased by an impressive 95.88%. It reached 4,050,224 compared to last November’s index of 2,067,739. This figure showcases the growing popularity and recognition of Stray Kids in the industry.
4. ZEROBASEONE
ZEROBASEONE achieved great success recently. The rookie Kpop boy group won the New Artist of the Year award at the 2023 Melon Music Awards. Moreover, they climbed to the third position on the list with analysis results as follows:
- Participation Index: 229,690
- Media Index: 559,364
- Communication Index: 871,733
- Community Index: 806,010
In addition, the group achieved a brand reputation index of 2,545,809 in December. The index increased by 55.22% compared to 1,640,129 in November. This growth highlights the industry’s growing recognition and popularity of ZEROBASEONE.
5. SHINee
SHINee, a second-generation Kpop boy group, experienced a substantial rise in rankings. They moved from the eleventh position last month to the fifth position this month. The analysis results were as follows:
- Participation Index: 80,488
- Media Index: 764,412
- Communication Index: 592,445
- Community Index: 827,621
The brand reputation index for SHINee soared to 2,047,834, a remarkable 52.02% increase from last November’s index of 1,347,068. SHINee’s significant rise in the brand reputation index solidifies their popularity among Kpop fans.
Top 50 Popular Kpop Boy Groups
- BTS
- SEVENTEEN
- Stray Kids
- ZEROBASEONE
- SHINee
- NCT
- EXO
- RIIZE
- THE BOYZ
- VIXX
- Super Junior
- ENHYPEN
- ASTRO
- ATEEZ
- TREASURE
- MONSTA X
- WINNER
- TXT
- BtoB
- 2PM
- Wanna One
- Highlight
- BOYNEXTDOOR
- Pentagon
- FANTASY BOYS
- Golden Child
- GOT7
- LUMINOUS
- SF9
- Block B
- B1A4
- TVXQ
- ONF
- Shinhwa
- Teen Top
- Withus
- Omega X
- DKB
- Cravity
- INFINITE
- Tempest
- Sechs Kies
- JYJ
- ONEUS
- Verivery
- Victon
- BAE173
- Wei
- ATBO
- EPEX
Stay tuned for the next edition of the Kpop brand reputation rankings!
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