Here Are the TOP 50 Kpop Boy Group Brand Reputation Rankings in July 2023

On July 8, the Korean Business Research Institute published its much-anticipated rankings for the most popular Kpop boy groups of the month. Accordingly, BTS, Stray Kids, SEVENTEEN, SHINee, and NCT have emerged as the top five most popular Kpop male groups for this month. Check out the most popular male groups in July 2023 in the top 50 Kpop boy group brand reputation rankings below.

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July 2023 Kpop Boy Group Brand Reputation Rankings

The Korean Business Research Institute analyzed 58,490,264 big data of Kpop male groups from June 8 to July 8, 2023. Interestingly, there was a significant increase of 22.14 percent compared to the 47,885,944 big data analyzed in June.

In addition, the institute utilized big data to determine the rankings of the top Kpop boy groups in July. The rankings were attained through a comprehensive analysis of consumer participation, media coverage, communication, and community engagement indexes.

Accordingly, BTS, Stray Kids, SEVENTEEN, SHINee, and NCT secured the top five positions of the most popular Kpop boy groups in July 2023.

Most popular Kpop male groups in May – July 2023. | Brikorea.

Top 5 Kpop Boy Groups

BTS maintained their position at first place for the 62nd consecutive month, with a brand value of 10,505,246. This marked a 5.72 percent increase in their score since June.

In BTS’ link analysis, related words such as “release,” “announce,” and “touching” ranked high. Moreover, their top keywords were “Take Two,” “J-Hope,” and “Jungkook.” Furthermore, the group’s positivity and negativity analysis revealed an impressive 85.11 percent positive reaction score.

Following a tremendous surge, Stray Kids soared to second place. They experienced a significant 120.60 percent increase in their score since the previous month, resulting in a total brand value of 4,586,068 for July.

SEVENTEEN secured the third position, boasting a brand value of 4,490,949. Notably, their score experienced a 2.54 percent increase since June.

SHINee rose remarkably to fourth place, accumulating a brand reputation index of 3,085,166. This marked a remarkable 52.93 percent increase in their score since last month.

Finally, securing their position in the top five for July, NCT attained a brand value of 2,608,273. Notably, their score experienced a 9.74 percent increase since June.