TOP 50 Kpop Boy Group Brand Reputation Rankings in March 2022

On March 12, the Korean Business Research Institute has announced the most popular Kpop boy groups in March 2022. As a result, BTOB joins BTS and SEVENTEEN in the big three of the top 50 Kpop boy group brand reputation rankings in March 2022.

BTS, BTOB, and SEVENTEEN Top the List of Kpop Boy Group Brand Reputation Rankings in March 2022

The Korean Business Research Institute has gathered 56,633,381 big data of the Kpop boy group brands from February 12 to March 12, 2022. Compared to the 67,823,738 Kpop boy group brand big data in February, it decreased by 16.50 percent.

HYBE’s Kpop boy group, BTS, has been topping the Kpop boy group brand reputation rankings for the 46th consecutive month with a brand reputation index of 11,704,137.

In the keyword analysis, the group’s high-ranking phrases were “concert,” “Jamsil Stadium,” and “ARMY.” The group’s highest-ranking related terms were “perform,” “hold,” and “be together.” Meanwhile, in the positivity-negativity analysis, BTS earned positive reactions with a score of 76.05.

Below is the list of the most popular Kpop boy groups from January to March 2022.

March Top 5 Most Popular Kpop Boy Groups

1. BTS

• Brand Participation Index: 1,185,530
• Media Index: 3,733,350
• Communication Index: 3,341,894
• Community Index: 3,443,363

Compared to the brand reputation index of 11,984,394 in February, BTS’ brand reputation index fell by 2.34 percent to 11,704,137 in March 2022.

​2. BTOB

• Brand Participation Index: 453,676
• Media Index: 1,646,204
• Communication Index: 769,388
• Community Index: 987,784

Compared to the brand reputation index of 1,627,795 in February, BTOB’s brand reputation index impressively rose by 136.95 percent to 3,857,051 in March 2022.

​3. SEVENTEEN

• Brand Participation Index: 389,834
• Media Index: 1,231,647
• Communication Index: 686,700
• Community Index: 1,100,228

Compared to the brand reputation index of 3,610,624 in February, SEVENTEEN’s brand reputation index fell by 5.60 percent to 3,408,409 in March 2022.

​4. EXO

• Brand Participation Index: 105,764
• Media Index: 648,472
• Communication Index: 557,172
• Community Index: 1,289,913

Compared to the brand reputation index of 2,795,483 in February, EXO’s brand reputation index fell by 6.95 percent to 2,601,321 in March 2022.

5. NCT

• Brand Participation Index: 146,522
• Media Index: 496,985
• Communication Index: 416,621
• Community Index: 1,258,275

Compared to the brand reputation index of 3,964,297 in February, NCT’s brand reputation fell by 41.52 percent to 2,318,403 in March 2022.

March Top 50 Kpop Boy Group Brand Reputation Rankings

1. BTS
2. BTOB
3. SEVENTEEN
4. EXO
5. NCT
6. THE BOYZ
7. SHINee
8. ASTRO
9. 2PM
10. MONSTA X
11. TREASURE
12. ENHYPEN
13. Wanna One
14. Stray Kids
15. ATEEZ
16. SF9
17. VIXX
18. TXT
19. INFINITE
20. Shinhwa
21. BIGBANG
22. Highlight
23. WINNER
24. PENTAGON
25. TVXQ
26. Block B
27. TEMPEST
28. Golden Child
29. 2AM
30. VICTON
31. VERIVERY
32. GOT7
33. B1A4
34. FT Island
35. Sechs Kies
36. Mirae
37. ONEUS
38. WITHUS
39. Teen Top
40. CRAVITY
41. UP10TION
42. ONF
43. Wei
44. TAN
45. P Nation
46. LUMINOUS
47. AB6IX
48. DONGKIZ
49. DRIPPIN
50. JWiiver

Is your favorite Kpop boy group on the list?

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