On August 11, the Korean Business Research Institute revealed the top 50 Kpop girl group brand reputation rankings for August 2024. As a result, the “Armageddon” singer, aespa, topped the girl group rankings this month. Find your favorite female groups in the latest brand reputation rankings for Kpop girl groups below!
August 2024 Top Kpop Girl Group Brand Reputation Rankings
The Korean Business Research Institute analyzed 50,762,506 brand data points from July 11 to August 11, 2024. They used the data to measure the brand reputation index of girl groups based on participation, media engagement, communication, and community indexes. Compared to the previous brand reputation index of 60,356,202 points, this represents a decrease of 15.90%.
For August 2024, according to the recent analysis results, aespa, IVE, Red Velvet, Kiss of Life, and LE SSERAFIM dominated the top five list of brand reputation rankings for Kpop female groups. See below the top 20 Kpop female group rankings in June, July, and August.
TOP 5
1. aespa
Female group aespa, which is currently holding their world tour SYNK: PARALLEL LINE across 14 different cities in Asia and Australia, remained at the top of the Kpop girl group brand reputation rankings this month with a brand reputation index of 5,248,038. However, compared to their brand reputation index of 6,189,495 in July, it decreased by 15.21% with the following indexes:
- Participation Index: 145,112
- Media Index: 691,603
- Communication Index: 2,023,966
- Community Index: 2,387,357
Furthermore, the institute conducted a link analysis on the aespa brand. They identified “record,” “overwhelm,” and “blockbuster” as the group’s top related terms. Meanwhile, in the keyword analysis, they discovered “supernova,” “Armageddon,” and “global tour” as the group’s popular keywords. Additionally, the aespa brand showed a positive ratio of 92.87% in the positive and negative sentiments analysis.
2. IVE
Kpop girl group IVE, which recently held a 2-day encore concert of “Show What I Have” and released a new Japan single, “Crush,” stayed in second place. However, their brand reputation index decreased by 30.74% from 4,533,636 in July to 3,139,779 in August, with the following indexes:
- Participation Index: 202,436
- Media Index: 655,395
- Communication Index: 732,565
- Community Index: 1,549,383
3. Red Velvet
Kpop girl group Red Velvet, which celebrated their 10th anniversary with new EP “Cosmic,” entered the top five list for August. They took third place with a brand reputation index of 3,042,262. Compared to the previous index of 3,958,984 in July, their brand reputation index dropped by 23.16%. Based on the analysis, they obtained the following indexes:
- Participation Index: 77,248
- Media Index: 814,891
- Communication Index: 817,304
- Community Index: 1,332,819
4. Kiss of Life
Kpop girl group Kiss of Life, which recently released a refreshing summer single, “Sticky,” rose to fourth place. Their brand reputation index impressively increased by 228.83%, from 899,684 in July to 2,958,447 in August, with the following indexes:
- Participation Index: 161,976
- Media Index: 501,792
- Communication Index: 966,505
- Community Index: 1,328,174
5. LE SSERAFIM
Kpop girl group LE SSERAFIM, which will make a comeback with their new mini album “Crazy” this month, secured their position in fifth place. Their brand reputation index decreased by 33.26%, from 4,008,137 in July to 2,674,837 in August, with the following indices:
- Participation Index: 109,412
- Media Index: 364,390
- Communication Index: 917,507
- Community Index: 1,283,528
TOP 50
- aespa
- IVE
- Red Velvet
- Kiss of Life
- LE SSERAFIM
- TWICE
- BLACKPINK
- Oh My Girl
- cignature
- (G)I-DLE
- Apink
- tripleS
- ILLIT
- Girls’ Generation
- NMIXX
- BABYMONSTER
- fromis_9
- STAYC
- H1-Key
- Dreamcatcher
- MAMAMOO
- WJSN
- Kep1er
- LOONA
- NewJeans
- April
- woo!ah!
- Girl’s Day
- DIA
- Bling Bling
- Alice
- EXID
- Unis
- Viviz
- LABOUM
- f(x)
- KATSEYE
- SPIA
- XG
- CLASS:y
- Everglow
- Weeekly
- BLACKSWAN
- Tweety
- Billlie
- BADVILLAIN
- Ladies’ Code
- LIMELIGHT
- Young Posse
- RESCENE
These rankings highlight their popularity and brand influence among fans. Which group is your favorite? Please share your favorite in the comments, and stay tuned for the following Kpop brand popularity rankings!
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Source: Brikorea
