On May 12, the Korean Business Research Institute revealed the latest list of the most popular Kpop female groups for May 2024. As a result, IVE, ILLIT, (G)I-DLE, LE SSERAFIM, and BABYMONSTER secured the top five positions in the popularity rankings this May. Discover the complete list of famous female groups in the top 50 Kpop girl group brand reputation rankings in May 2024 below!
May 2024 Top Kpop Girl Group Brand Reputation Rankings
The Korean Business Research Institute collected 66,272,139 Kpop girl group brand big data from April 12 to May 12, 2024. Using the latest big brand data, the Institute measured the participation, media, communication, and community indexes to determine the brand values of Kpop girl group brands. Compared to 42,876,755 girl group brand big data in April, it increased by 54.56%.
As a result, IVE, ILLIT, (G)I-DLE, LE SSERAFIM, and BABYMONSTER dominated the top 5 most popular female groups in May 2024. Check out the top 20 Kpop girl groups in March, April, and May 2024.
TOP 5
1. IVE
Kpop female group IVE, the 2nd Kpop female idol group to exceed 1 million album sales within a week with three albums on Hanteo, topped the Kpop girl group brand rankings for May 2024. According to the analysis, the group achieved an impressive brand value of 8,326,214 in May. Compared to the brand reputation index of 2,644,317 last April, it rose 214.87%, with the following indices:
- Participation index 1,078,420
- Media Index 2,049,369
- Communication Index 2,710,482
- Community Index 2,487,943
Furthermore, in link analysis, the Institute found “Wonyoung-esque,” “positive,” and “powerful” as the most popular related to the group. Meanwhile, the Institute discovered “HEYA,” “festival,” and “elementary school president,” as the most popular phrases in keyword analysis. Additionally, the IVE earned a positive score of 91.05 percent in the positivity-negativity analysis.
2. ILLIT
Rookie Kpop girl group ILLIT, who achieved the top spot among girl groups on Spotify, dropped to the second position this month. Despite the decrease in ranking, the group’s brand value increased by 75.55%. From 3,347,912 in May to 5,877,206 in April, with the following indices:
- Participation Index 943,312
- Media Index 1,833,002
- Communication Index 1,633,709
- Community Index 1,467,183
3. (G)I-DLE
Kpop girl group (G)I-DLE, whose MV “Nxde” video hits 300M views, marking their third video to reach this milestone after “TOMBOY” and “Queencard,” dropped to the third position. Recently, its member, Yuqi featuring Minnie, released a special clip, “Everytime.” The group achieved a brand value of 4,869,835. Compared to the brand reputation index of 3,072,509 in April, it rose 58.50%, with the following indices:
- Participation index 285,544
- Media Index 915,743
- Communication Index 1,630,506
- Community Index 2,038,042
4. LE SSERAFIM
Kpop girl group LE SSERAFIM, whose album “EASY” stays at No. 5 for the 11th week on the Billboard World Albums chart, soared to the fourth position this month. The group obtained a brand value of 4,244,658 in May. Compared to the brand value of 1,270,890 in April, it rose 233.99% with the following indices:
- Participation Index: 678,912
- Media Index: 1,073,851
- Communication Index: 964,747
- Community Index: 1,527,148
5. BABYMONSTER
YG’s new girl group BABYMONSTER, whose song “Sheesh” has been on the Billboard charts for five consecutive weeks, remained in fifth place this month. The rookie group earned a brand value of 4,085,140 this May. Compared to the brand reputation index of 2,574,551 last April, it rose 58.67%, with the following indices:
- Participation Index: 421,056
- Media Index: 1,024,490
- Communication Index: 1,282,999
- Community Index: 1,356,595
TOP 50
- IVE
- ILLIT
- (G)I-DLE
- LE SSERAFIM
- BABYMONSTER
- TWICE
- aespa
- BLACKPINK
- Apink
- Oh My Girl
- Girls’ Generation
- Red Velvet
- NMIXX
- H1-Key
- MAMAMOO
- WJSN
- Kiss of Life
- Rocket Punch
- woo!ah!
- NewJeans
- fromis_9
- ITZY
- STAYC
- UNICODE
- Dreamcatcher
- APRIL
- Kep1er
- Alice
- Unis
- Girl’s Day
- cignature
- tripleS
- SPIA
- EXID
- LABOUM
- DIA
- LOONA
- Candy Shop
- Ladies’ Code
- Weeekly
- Young Posse
- Weki Meki
- f(x)
- Brown Eyed Girl
- Purple Kiss
- NiziU
- Cherry Bullet
- CLASS:y
- Billlie
- Ichillin
Is your favorite Kpop female idol group included in the top 50 list? Please share your favorite group with us in the comments below. Stay tuned for the next Kpop brand popularity rankings!
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Source: Brikorea
