The Korean Business Research Institute has revealed the latest list of the most popular Kpop female and male idol groups for August 2024. As a result, the Kpop girl group aespa continues to dominate the brand reputation rankings for Kpop idol groups this month. Let’s check out which K-pop groups have secured their spots in the top 50 brand reputation rankings for Kpop idol groups in August 2024!
August 2024 Top Kpop Idol Group Brand Reputation Rankings
The Korean Business Research Institute extracted 76,116,437 data points from July 15 to August 15, 2024, to analyze the brand reputation of Kpop idol groups, including both male and female idol groups. This number shows a 5.05% decline compared to the 80,164,793 data points collected in July.
According to the big data analysis conducted by the Korean Business Research Institute, aespa, SEVENTEEN, IVE, Red Velvet, and tripleS, dominated the top 5 brand reputation rankings for idol groups in August 2024.
Check out the top 30 Kpop female and male idol groups from June, July, and August below.
TOP 5
1. aespa
SM Entertainment’s Kpop female group, aespa, topped the idol group brand reputation ranking for two consecutive months. Despite the position remained the same, the group’s brand reputation index experienced a 17.51% decrease, from 6,197,999 in July to 5,112,782 in August, with the following indices:
- Participation Index: 203,742
- Media Index: 589,204
- Communication Index: 1,973,367
- Community Index: 2,346,469
Moreover, the Institute conducted a comprehensive analysis of the group. In this analysis, the Institute found the terms “long-lasting,” “powerful,” and “proven” to be the most related terms associated with the group. Furthermore, “supernova,” “music powerhouse,” and “global tour” emerged as popular keywords for the group. Additionally, the group achieved an impressive positive sentiment rate of 93.45% in the positivity-negativity analysis.
2. SEVENTEEN
Kpop male group SEVENTEEN, which will launch the highly anticipated “Right Here” world tour in October 2024, climbed to second place this month. The Kpop male group’s brand reputation index slightly decreased by 4.63%, dropping from 4,119,151 in July to 3,928,255 in August. Here are the latest scores showing their position:
- Participation Index: 357,602
- Media Index: 586,236
- Communication Index: 1,292,47
- Community Index: 1,691,946
3. IVE
The Kpop female idol group IVE, who recently made their exciting ‘Lollapalooza’ debut in Chicago, dropped to third place this month. The group’s brand reputation index saw a significant decrease of 17.20%, falling from 4,598,631 in July to 3,807,785 in August. Here are the latest scores that outline their rankings:
- Participation Index: 295,862
- Media Index: 414,888
- Communication Index: 1,069,102
- Community Index: 2,027,933
4. Red Velvet
The 3rd generation Kpop female idol group Red Velvet, who has maintained a strong presence in the Kpop scene for ten years, jumped to fourth place this month. The group achieved an impressive brand reputation index of 2,735,116 in August. Compared to July’s brand reputation index of 2,448,168, their score increased by 11.72%. Here are the group’s latest scores based on the analysis:
- Brand Reputation Index: 2,735,116
- Participation Index: 102,410
- Media Index: 327,615
- Communication Index: 884,127
- Community Index: 1,420,963
- Change from July: 11.72% increase (July: 2,448,168)
5. tripleS
tripleS, the largest Kpop female group with 24 members of diverse nationalities, skyrocketed to fifth place. The group’s brand reputation rankings impressively soared by 51.01%. It increased significantly from 1,691,222 in July to 2,553,846 in August, with the following indices:
- Participation Index: 515,578
- Media Index: 661,472
- Communication Index: 670,139
- Community Index: 706,658
TOP 50
- aespa
- SEVENTEEN
- IVE
- Red Velvet
- tripleS
- Stray Kids
- TWICE
- BLACKPINK
- NCT
- SHINee
- ENHYPEN
- BTS
- LE SSERAFIM
- TWS
- Girls’ Generation
- Kiss of Life
- THE BOYZ
- (G)I-DLE
- ILLIT
- RIIZE
- Infinite
- NMIXX
- EXO
- BtoB
- Highlight
- Super Junior
- ZEROBASEONE
- Oh My Girl
- Apink
- MONSTA X
- ATEEZ
- Dreamcatcher
- BABYMONSTER
- WINNER
- STAYC
- fromis_9
- BoyNextDoor
- ASTRO
- MAMAMOO
- Cignature
- TVXQ
- Kep1er
- Weeekly
- H1-Key
- Wanna One
- NewJeans
- VIXX
- TXT
- KATSEYE
- BLACKSWAN
Is your favorite Kpop idol group included in the top 50 list this month? Let us know in the comments, and stay tuned for the following Kpop brand popularity rankings!
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Source: Brikorea
