TOP 50 Kpop Idol Group Brand Reputation Rankings in February 2024

The Korean Business Research Institute unveiled the brand reputation rankings for the top 50 Kpop idol groups in February 2024. The list, combining male and female groups, offers a diverse lineup for global Kpop enthusiasts. Explore the top 50 Kpop idol group brand rankings for February 2024.

February 2024 Kpop Idol Group Brand Reputation Rankings

In February 2024, the Institute examined 76,794,082 data points related to idol group brands between January 15, 2024, and February 15, 2024. This figure marked a slight 0.30% decrease compared to last January’s 77,025,219 data.

Conducting an in-depth consumer behavior analysis, the Institute used the gathered data to create the brand reputation index. This index, based on factors like consumer involvement, media presence, communication, and community interaction, determined the rankings for each Kpop group’s brand reputation.

SEVENTEEN, (G)I-DLE, RIIZE, IVE, and BLACKPINK shone as the top five Kpop idol groups for February 2024. Below, find the list of the 30 most favored Kpop groups from December 2023 to February 2024.

TOP 5 Kpop Idol groups

1. SEVENTEEN

SEVENTEEN, a male Kpop group with thirteen members, maintained at the top of the list of popular Kpop groups for two consecutive months. The male Kpop group achieved a brand reputation index of 5,915,377 in February, showing a 16.54% increase from January’s index of 5,075,849. Here are the indices they obtained:

• Participation Index: 711,774
• Media Index: 1,041,776
• Communication Index: 1,976,770
• Community Index: 2,185,056

A study by the Institute revealed that popular terms associated with the group included “prove,” “certify,” and “donate.” In the keyword analysis, terms like “Asia Tour,” “Nana Tour,” and “Carat” were identified as the most common keywords for the group. SEVENTEEN also received a positive rate of 91.08% in the positive/negative ratio analysis.

2. (G)I-DLE

The Kpop girl group (G)I-DLE, who recently released a trilling “Revenge” MV, made a big jump to second place this month. Their brand reputation index surged significantly by 110.03%, soaring from 2,700,100 in January to 5,671,073 in February. The group attained the following indices:

• Participation Index: 240,688
• Media Index: 924,408
• Communication Index: 1,956,261
• Community Index: 2,549,717

3. RIIZE

In an exciting development, the new Kpop male group RIIZE climbed to third place this month, showcasing a remarkable increase in their brand reputation index. Known for their popular song “Love 119,” the group’s index surged from 2,965,936 in January to 4,742,090 in February, marking an impressive 59.89% rise. The groups obtained the following indices:

• Participation Index: 877,884
• Media Index: 957,577
• Communication Index: 1,229,119
• Community Index: 1,677,510

4. IVE

IVE, who returned with their first all-English song, “All Night,” stayed in fourth place this month. Despite a decline in their brand reputation index, the group still held a solid position in the top five. The analysis revealed they attained a brand reputation index of 3,219,634, marking a 19.68% decrease from January’s index of 4,008,299. The group achieved the following indices:

• Participation Index: 395,724
• Media Index: 533,308
• Communication Index: 815,236
• Community Index: 1,475,366

​5. BLACKPINK

BLACKPINK wrapped up the top five idol groups. Despite focusing on their individual projects, the members maintained their position with a brand reputation index of 2,971,583. This figure represents a decrease of 37.31% from their January index of 4,739,803. This month, they gained the following indices:

• Participation Index: 161,014
• Media Index: 374,730
• Communication Index: 915,940
• Community Index: 1,519,900

TOP 50 Kpop Idol Groups

1. SEVENTEEN
2. (G)I-DLE
3. RIIZE
4. IVE
5. BLACKPINK
6. NewJeans
7. TWICE
8. BTS
9. NCT
10. THE BOYZ
11. ITZY
12. LE SSERAFIM
13. Stray Kids
14. EXO
15. Girls’ Generation
16. Super Junior
17. SHINee
18. aespa
19. BtoB
20. Red Velvet
21. Oh My Girl
22. NMIXX
23. BABYMONSTER
24. H1-Key
25. Highlight
26. B1A4
27. Apink
28. TVXQ
29. ENHYPEN
30. MONSTA X
31. BOYNEXTDOOR
32. WINNER
33. ASTRO
34. INFINITE
35. TREASURE
36. Billlie
37. ATEEZ
38. APRIL
39. MAMAMOO
40. TXT
41. STAYC
42. fromis_9
43. cignature
44. 2PM
45. Girl’s Day
46. Pentagon
47. Dreamcatcher
48. Shinhwa
49. SF9
50. WJSN

Are your favorite Kpop idol groups among the top 50 list? Please share with us in the comments section below!

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Source: Brikorea.