The Korean Business Research Institute revealed the most popular Kpop idol groups in March 2024, including male and female groups. Here are the top 50 Kpop idol group brand reputation rankings for March 2024.
March 2024 Top Kpop Idol Group Brand Reputation Rankings
The Korean Business Research Institute conducted the analysis by extracting 71,636,610 pieces of idol group brand big data from February 14, 2024, to March 14, 2024. This represented a 6.72% decrease compared to the 76,794,082 pieces of data collected in February.
In March 2024, the brand reputation analysis for idol groups revealed the top five rankings: TWICE secured the top spot, followed by Red Velvet in second place, (G)I-DLE in third place, SEVENTEEN in fourth place, and NewJeans in fifth place among Kpop groups.
TOP 5
1. TWICE
The nine-member Kpop girl group TWICE topped the Billboard album chart with their latest mini-LP, “With You-th,” which achieved the top spot for idol group brand reputation. The group achieved a brand value of 4,640,746. Compared to the brand reputation index of 2,685,778 last February, it rose 72.79% with indices as follows:
- Participation Index: 204,134
- Media Index: 900,551
- Communication Index: 1,541,797
- Community Index: 1,994,264
Furthermore, TWICE’s brand underwent a comprehensive analysis that revealed keywords such as “ONE SPARK,” “Billboard,” and “ONCE” as top keywords. Within this analysis, the group was linked with terms like “consistency,” “growth,” and “enthusiasm.” Notably, the sentiment analysis showcased an overwhelmingly positive reception, with an impressive 91.08% positive feedback ratio.
2. LE SSERAFIM
In March, the five-member Kpop girl group LE SSERAFIM, who became the first K-pop artist to debut multiple songs on the Spotify Global Weekly chart in 2024, secured the second-place position. Their brand value reached 4,198,565, signifying a 110.55% increase from the 1,994,091 recorded in February. The indices for their performance are as follows:
- Participation Index: 657,482
- Media Index: 831,409
- Communication Index: 1,193,676
- Community Index: 1,515,998
3. (G)I-DLE
(G)I-DLE, the Kpop female group that recently collaborated with Jennifer Lopez on the song ‘This Time Around,’ fell to third place this month. Their brand value decreased by 36.47%, from 5,671,073 in February to 3,603,108 in March. The indices for their performance are as follows:
- Participation Index: 190,022
- Media Index: 280,160
- Communication Index: 1,045,961
- Community Index: 2,086,965
4. SEVENTEEN
The thirteen-member Kpop male group SEVENTEEN, who will start their world tour this March in Seoul and headline Lollapalooza Berlin in September 2024, fell to the fourth position this month. The group’s brand value decreased 39.75% from 5,915,377 in February to 3,563,930 in March. The performance indices are as follows:
- Participation Index: 491,470
- Media Index: 757,232
- Communication Index: 1,063,095
- Community Index:1,252,133
5. New Jeans
Rookie K-pop group NewJeans, recently appointed as Incheon Airport Headquarters Customs’ Public Relations Ambassador, rose to fifth place in this month’s charts. The girl group’s brand value rose 24.35% from 2,797,564 in February to 3,478,662 in March. The indices for their performance are as follows:
- Participation Index: 335,552
- Media Index: 789,073
- Communication Index: 1,138,775
- Community Index: 1,215,263
TOP 50
- TWICE
- LE SSERAFIM
- (G)I-DLE
- SEVENTEEN
- NewJeans
- TWS
- BLACKPINK
- RIIZE
- BTS
- IVE
- ZEROBASEONE
- THE BOYZ
- BtoB
- Oh My Girl
- EXO
- Stray Kids
- NMIXX
- NCT
- ENHYPEN
- H1-Key
- aespa
- Red Velvet
- Block B
- BOYNEXTDOOR
- STAYC
- Girls’ Generation
- Super Junior
- ASTRO
- WJSN
- SHINee
- TXT
- GOT7
- Wanna One
- WINNER
- ATEEZ
- Highlight
- fromis_9
- B1A4
- 2PM
- TVXQ
- APRIL
- TREASURE
- INFINITE
- BABYMONSTER
- cignature
- SF9
- TripleS
- Cravity
- MONSTA X
- Apink
Did your favorite Kpop groups make the top 50 rankings? Please share in the comments and stay tuned for the following Kpop brand reputation rankings!
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Source: Brikorea
