TOP 50 Rookie Idol Group Brand Reputation Rankings in July 2024

The Korean Business Research Institute has revealed the new Kpop groups that made waves in the industry, with ILLIT, RIIZE, tripleS, QWER, and TWS emerging as the top-ranking rookie groups. Explore the top 50 rookie Kpop idol group brand reputation rankings for July 2024 and discover your favorite new Kpop idol groups!

July 2024 Top Kpop Rookie Idol Group Brand Reputation Rankings

The Korean Business Research Institute analyzed the brand reputation of rookie idol groups. They analyzed 15,249,035 pieces of rookie idol groups’ brand big data from June 2 to July 2, 2024. This figure marked a 16.80% decrease compared to the 18,327,120 pieces of data collected in June. As a result, the brand reputation rankings revealed that ILLIT, RIIZE, tripleS, QWER, and TWS secured the top five spots for rookie idol groups in July 2024.

Explore the top 30 new Kpop groups for May, June, and July 2024 below.

TOP 5

1. ILLIT

Rookie Kpop idol group ILLIT, who topped the 30 most streamed South Korean Music on Spotify with their track “Magnetic,” secured the top spot in the brand reputation rankings for July 2024. Despite leading the ranking, the group’s brand reputation index dropped by 32.19%, declining from 3,182,785 in June to 2,158,340 in July, with the following breakdown: 

• Participation Index: 297,724
• Media Index: 356,805
• Communication Index: 709,027
• Community Index: 794,784

Further, in link analysis, the institute highlighted “fresh,” “cute,” and “beautiful” as the most popular associated terms with the group. Moreover, their top keywords were “magnetic,” “Wonhee,” and “Billboard.” The group received a positive ratio of 80.91% in the positive-to-negative analysis.

​2. RIIZE

Kpop rookie RIIZE, who recently made Japan debut and released a new single, “Lucky,” took second in the rankings. They claimed the second spot in the rankings. They achieved this position with a brand reputation index of 68.65%, increasing from 1,180,961 in June to 1,991,646 in July. The specific indexes are as follows:

• Participation Index: 295,274
• Media Index: 430,953
• Communication Index: 614,711
• Community Index: 650,708

​3. tripleS

Kpop girl group TripleS, who made a comeback with 24 members and was recently appointed as the official ambassador for the Character Licensing Fair 2024, rose to the third position. However, despite the increase in rank, the group’s brand reputation index fell by 7.07%. The group’s brand reputation index decreased from 1,502,745 in June to 1,396,545 in July, with the following breakdown:

• Participation Index: 239,806
• Media Index: 396,827
• Communication Index: 424,004
• Community Index: 335,908

​4. QWER

Kpop girl band QWER, who recently partnered with League of Legends to produce a Japanese single named “ANIMA POWER” for Riot Games’ latest game mode/skin line, skyrocketed to the fourth position. However, despite this rise, their brand reputation index declined by 36.51%. Their brand reputation index went from 2,043,492 in June to 1,297,375 in July, with the following indexes:

• Participation Index: 430,710
• Media Index: 295,543
• Communication Index: 312,493
• Community Index: 258,629

5. TWS

Rookie Kpop group TWS, who returned with a new single called “Double Take,” achieved fifth place. However, their brand reputation index saw a decline of 43.53%, dropping from 2,204,072 in June to 1,244,609 in July. The breakdown is as follows: 

• Participation Index: 202,958
• Media Index: 249,283
• Communication Index: 358,369
• Community Index: 433,999

TOP 50

1. ILLIT
2. RIIZE
3. tripleS
4. QWER
5. TWS
6. BABYMONSTER
7. BADVILLAIN
8. ZEROBASEONE
9. Kiss of Life
10. BOYNEXTDOOR
11. Young Posse
12. ARTMS
13. Candy Shop
14. Unis
15. KATSEYE
16. NOWADAYS
17. EVNNE
18. UNICODE
19. NEXZ
20. Big O!cean
21. One Pact
22. FANTASY BOYS
23. DXMON
24. NiziU
25. The Wind
26. LIMELIGHT
27. SPIA
28. POW
29. 8Eight
30. PRIMROSE
31. Geenius
32. ASC2NT
33. Loossemble
34. RESCENE
35. BEWAVE
36. n.Ssign
37. LUN8
38. NOMAD
39. CREZL
40. xikers
41. HORI7ON
42. WHIB
43. VCHA
44. EASTSHINE
45. ALL(H)OURS
46. X:IN
47. XODIAC
48. BABYMONSTER
49. I:mond
50. PICKUS

Is your favorite rookie idol in the top 50 listed? Please share in the comments, and look forward to the upcoming Kpop brand popularity rankings!

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Source: Brikorea