Top 50 KPop Idol Group Brand Reputation Rankings in December 2020

The Korean Business Research Institute has published the Top 50 KPop Idol Group Brand Reputation Rankings for December 2020.

As cited from Rekorea, “Brand reputation index is an index derived from big data brands and analyzes the consumer behavior which consists of participation value, communication value, media value, and community value. Through brand reputation analysis, it is possible to find out who, where, how, and why is talking about the brand”.

Table of Contents

KPop Idol Group Brand Reputation Rankings in December 2020

List of Top 30 KPop Idol Group Brand Reputation Rankings in December 2020

The Korean Business Research Institute has collected big data of 143,994,751 idol group brand big data from November 26 to December 26, 2020. Moreover, compared to the 130,417,384 big data of Kpop idol group brand reputation in November, it increased by 10.41%.

Top 5 KPop Idol Group

1. BTS

Brand Index: 18.972.090

Participation Index: 3.995.872

Media Index: 4.049.610

Communication Index: 5.512.72

Community Index: 5.413.879

Compared to the brand reputation index of 16.858.121 in November. As a result, it rose 12.54%.

2. BLACKPINK

Brand Index: 8,401,874

Participation Index: 514,888

Media Index: 2,774,708

Communication Index: 2,543,740

Community Index: 2,568,537

Compared to the brand reputation index of 5,484,282 in November. As a result, it rose 53.20%.

3. NCT

Brand Index: 7,985,896

Participation Index: 600,160

Media Index: 1,915,564

Communication Index: 3,106,714

Community Index: 2,363,459

Compared to the brand reputation index of 6,165,057 in November. As a result, it rose 29.53%.

4. SEVENTEEN

Brand Index: 7,853,336

Participation Index: 790,152

Media Index: 1,991,861

Communication Index: 2,778,003

Community Index: 2,293,319

Compared to the brand reputation index of 4,470,186 in November. As a result, it rose 75.68%.

5. G-IDLE

Brand Index: 6,561,582

Participation Index: 204,160

Media Index: 1,396,822

Communication Index: 2,157,788

Community Index:

Compared to the brand reputation index of 2,802,813 in November. As a result, it rose by 55.2%.

Top 50 KPop Idol Group

As a result of the analysis, BTS is still at #1, BLACKPINK at #2, and NCT at #3. Next is SEVENTEEN at #4 and G-IDLE at #5. Moreover, the results of the high-ranking keyword analysis associated with BTS are “Dynamite,” “YouTube,” and “Billboard”. In addition to this, the words “Award,” “Congratulations,” and “Release” are the highest-ranking related terms. Additionally, the group’s positive-negative analysis has positive reactions of 85,02%.