ANESSA, the global brand in sun care, announces its latest brand ambassadors. The internationally acclaimed hip-hop/R&B girl group XG and the multi-talented global superstar Jackson Wang have been appointed as the new faces of ANESSA sun protection products. They bring a fresh, dynamic energy to the brand’s mission of ultimate UV protection and limitless self-expression under the sun.
XG and Jackson Wang Bring Energy and Confidence to ANESSA’s Global Campaign
With a rich history dating back to 1923, Shiseido and ANESSA have been at the forefront of suncare research and innovation. From developing the world’s first sunscreen to pioneering SPF and PA rating systems, ANESSA has redefined how people protect their skin from the sun. Today, with over 100 patented technologies and a team of 1,500 dedicated researchers, ANESSA continues to lead the way in delivering cutting-edge UV solutions.
XG’s youthful energy and Jackson Wang’s global influence will help ANESSA empower more people than ever to enjoy life under the sun—confident, protected, and free to shine.
XG Radiates Confidence with ANESSA: Free to Shine
The powerhouse girl group XG has been named the official brand muse for ANESSA and star in two exciting new commercials for ANESSA Perfect UV Skincare Gel NA (The Harmony) and ANESSA Perfect UV Skincare Milk NA (The Perfect UV). The campaign, officially launched on February 28, and will debut on television screens worldwide starting April 1.
In a 60-second brand film titled “Free to Shine,” XG exudes confidence as they revel in the weightless, hydrating feel of ANESSA’s sunscreen. Set under the bright, golden sun, the film showcases the group’s empowering aura and uninhibited joy while highlighting the product’s seamless, skin-loving texture.
Adding to the excitement, XG’s hit song “IS THIS LOVE”—originally featured on their second mini-album “AWE”—has been selected as the ANESSA Global Campaign Song. Having marked XG’s debut on the Billboard 200, the song will now get a special digital re-release on March 7, reigniting its vibrant energy as the soundtrack of ANESSA’s global movement.
The commercials will also feature an exclusive a cappella version of “IS THIS LOVE,” adding a fresh twist with an electrifying dance performance. XG’s members, dressed in sun-kissed, radiant outfits, will deliver an uplifting message that perfectly embodies ANESSA’s “Free to Shine” philosophy—encouraging everyone to embrace the sun fearlessly and shine in their own light.
Jackson Wang: A Trailblazer for ANESSA’s APAC Expansion
Adding to its lineup of inspiring figures, ANESSA has announced Jackson Wang as its official Asia-Pacific Brand Ambassador. Renowned for his exceptional talent, artistic vision, and fearless innovation, Jackson perfectly represents ANESSA’s commitment to pioneering UV protection technologies with a bold, boundary-breaking approach.
As a global music icon and creative director, Jackson Wang embodies ANESSA’s “Embrace the Sun, Live Life to the Fullest” ethos. His energetic performances, active lifestyle, and radiant confidence make him an ideal ambassador to promote the importance of high-performance suncare in everyday life.
The Ultimate in Sun Protection: ANESSA’s Gold Series
ANESSA’s Gold Series, launched in 2024, takes suncare innovation to new heights. Developed after four years of research and over 100 meticulous oil-to-powder ratio adjustments, this groundbreaking formula provides featherlight, breathable sun protection while offering powerful anti-aging benefits.
Key highlights of the Gold Series:
- Auto Veil Technology: Creates a seamless, invisible UV protective layer, ensuring even coverage and long-lasting protection.
- Auto Booster Technology: Enhances the UV shield even in extreme conditions like heat, sweat, water, and humidity.
- Deep Hydration: With 50% skincare ingredients, including purple tea extract and unshiu citrus extract, the Gold Series nourishes and hydrates the skin for up to 8 hours.
By combining cutting-edge UV defense with skincare benefits, ANESSA continues to set new standards in sun protection—delivering formulas that not only shield against harmful rays but also enhance the skin’s natural radiance.
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