On January 1, the Korean Business Institute published January variety star brand reputation rankings for the most popular Korean entertainers and broadcasters. As a result, Yoo Jae Suk, Jun Hyun Moo, Shin Dong Yup, Kim Jong Kook, and Lee Sang Min dominated the top 5 on the variety stars list. Let’s look at the top 50 Korean variety star brand reputation rankings in January 2023 below.
Yoo Jae Suk Leads January Variety Star Brand Reputation Rankings
The Korean Business Research Institute has analyzed 46,376,052 Korean entertainers’ brand big data from December 1, 2022, to January 1, 2023. However, compared to 45,816,832 entertainers brand big data in December 2022, it increased by 1.22 percent.
As a result, Yoo Jae Suk, Jun Hyun Moo, Shin Dong Yup, Kim Jong Kook, and Lee Sang Min dominated the top five Korean variety star brand reputation rankings in January 2023.
Yoo Jae Suk, the host of “You Quiz on the Block,” ranked first on the December list. The Daesang winner at the 2022 SBS Entertainment Awards earned a brand reputation index of 3,305,504, which rose by 20.03 percent since December. In the keyword analysis, Yoo Jae Suk’s top-ranking phrases were “Running Man,” “You Quiz,” and “Excuse.”
Meanwhile, according to the link analysis, his top rankings for related terms were “Congratulations,” “Suspicious,” and “Challenge.” In addition, Yoo Jae Suk received 85.57 percent of positive reactions in the positivity-negativity analysis.
In second place was Jun Hyun Moo, with a brand reputation index of 2,162,063. His brand value has increased by 71.70 percent since last month. The I Live Alone host recently received his second Daesang from the 2022 MBC Entertainment Awards.
Next, in the third position on the list, there was Shin Dong Yup. This month, he earned a brand reputation index of 2,032,058, marking an impressive increase of 113.10 percent since December. In addition, the Immortal Songs host recently received his third Daesang from the 2022 KBS Entertainment Awards.
Remained at No. 4 on the list since November, there was Kim Jong Kook. This month, the famous entertainer’s brand reputation index scored 1,873,221, marking an increase of 12.01 percent since last month. Finally, Lee Sang Min ranked fifth with a brand reputation index of 1,849,815, which rose by 48.55 percent since December.
January Korean Variety Star Brand Reputation Rankings
- Yoo Jae Suk
- Jun Hyun Moo
- Shin Dong Yup
- Kim Jong Kook
- Lee Sang Min
- Ahn Jung Hwan
- Kim Min Kyung
- Tak Jae Hoon
- Kim Sung Joo
- Lee Kyung Kyu
- Kang Ho Dong
- Jo Se Ho
- Kim Joon Ho
- Park Myung Soo
- Kim Gura
- Ji Suk Jin
- Seo Jang Hoon
- Kim Jong Min
- Song Eun Yi
- Hong Hyun Hee
- Park Na Rae
- Kim Shin Young
- HaHa
- Super Junior’s Kim Heechul
- Lee Chun Soo
- Jeong Jun Ha
- Kim Sook
- Lee Dong Gook
- Kim Dong Hyun
- Lee Soo Geun
- Park Mi Sun
- Jang Doyeon
- Song Ji Hyo
- Lee Young Ja
- Kim Young Chul
- Sechs Kies’s Eun Ji Won
- Lee Guk Joo
- Cha Tae Hyun
- Yang Se Hyung
- Shin Bong Sun
- Moon Se Yoon
- Kim Gook Jin
- Jung Hyung Don
- Kim Jun Hyun
- Kim Byung Man
- Kim Yong Man
- Ahn Young Mi
- Yang Se Chan
- Hyun Joo Yup
- Im Won Hee
Is your favorite Korean entertainer make it on the top list?
Stay with Kpoppost for the next Korean variety star brand reputation rankings, and follow our Telegram channel, Instagram, Facebook, and Twitter for more Korean entertainment updates!
More to read about Korean variety stars and shows:
- MBC Entertainment Awards 2022 Winners
- Kickstart Your New Year with tvN Programs in January 2023
- KBS Entertainment Awards 2022 Winners
- SBS Entertainment Awards 2022 Winners
- Lee Seung Gi to Host PEAK TIME – JTBC New Survival Audition Show
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