May 2023 Korean Variety Star Brand Reputation Rankings

The Korean Business Research Institute has announced May’s top 50 popular Korean entertainers. Read on for May 2023 Korean variety star brand reputation rankings.

Top Korean Variety Star Brand Reputation Rankings in May 2023

The Korean Business Research Institute has collected and analyzed 37,647,001 brand big data of 50 Korean Variety stars from April 6 to May 6, 2023. However, compared to 38,667,861 brand big data in April, it decreased by 2.64 percent. As a result, Yoo Jae Suk, Tak Jae Hun, Shin Dong Yup, Kim Jong Kook, and Lee Sang Min ranked in the top five list for this month.

Korean broadcaster Yoo Jae Suk remained strong in first place in the Korean Variety star list. Although his brand value decreased by 20 percent to 2,340,990 this month, he maintained his position for the fifth consecutive month.

The popular related terms in Yoo Jae Suk’s link analysis were “transform, challenge, and travel.” Meanwhile, the top-ranking phrases of Yoo Jae Suk in the keyword analysis were “Running Man,” “How Do You Play?” and “You Quiz on the Block.” In addition, the star earned a positive ratio of 86.78 percent in the positive-negative analysis.

Tak Jae Hoon rose to second place with a brand value increased by 40.38 to 2,076,114 this month. Shin Dong Yup also rose to third place with a brand value of 2,011,184; it increased by 57.25 percent this month.

May Top 50 Popular Korean Variety Stars

1. Yoo Jae Suk
2. Tak Jae Hoon
3. Shin Dong Yup
4. Kim Jong Kook
5. Lee Sang Min
6. Park Myung Soo
7. Kang Ho Dong
8. Kim Min Kyung
9. Kim Gu Ra
10. Kim Jun Ho
11. Lee Kyung Kyu
12. Ahn Jung Hwan
13. Kim Jong Min
14. Jun Hyun Moo
15. Park Na Rae
16. Seo Jang Hoon
17. Noh Hong Chul
18. Kim Sook
19. Jo Se Ho
20. Kim Seong Joo
21. Haha
22. Kim Gook Jin
23. Lee Chun Soo
24. Lee Soo Geun
25. Song Ji Hyo
26. Kim Shin Young
27. Jeong Jun Ha
28. Lee Young Ja 
29. Park Mi Sun
30. Jang Doyeon
31. Jung Hyung Don
32. Hong Hyun Hee
33. Kim Dog Hyun
34. Song Eun Yi
35. Ahn Young Mi
36. Sechs Kies’s Eun Ji Won
37. Shin Bong Sun
38. Kim Jun Hyun
39. Yang Se Hyung
40. Lee Guk Joo
41. Ji Suk Jin
42. Im Won Hee
43. Kim Yong Man
44. Yoo Byung Jae
45. Yoo Se Yoon
46. Moon Se Yoon
47. Yang Se Chan
48. Hyun Joo Yup
49. Kim Dae Hee
50. Ji Sang Ryeol

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