Here Are the TOP 50 Kpop Girl Group Brand Reputation Rankings for September 2023

On September 10, the Korean Business Research Institute published the latest rankings for the most popular K-pop girl groups this September. As a result, NewJeans, BLACKPINK, NMIXX, IVE, and LE SSERAFIM have secured the top five spots among the most popular K-pop female groups for this month. Below are the rankings for the most popular female groups in the top 50 Kpop girl group brand reputation rankings in September 2023.

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September 2023 Kpop Girl Group Brand Reputation Rankings

The Korean Business Research Institute analyzed 51,632,684 brand-related data from August 10, 2023, to September 10, 2023, to assess the brand reputation of girl groups. The analysis considered participation, media coverage, communication, and community engagement indexes. Notably, the index increased by 15.94% compared to last August’s data (46,858,362).

As a result, NewJeans, BLACKPINK, NMIXX, IVE, and LE SSERAFIM emerged as the top five most popular Kpop girl groups in September 2023.

Most popular Kpop girl groups in September 2023. | Brikorea.

Top 5 Most Popular Kpop Girl Groups

1. NewJeans

Brand Participation Index: 1,074,740
Media Index: 1,745,456
Communication Index: 2,515,718
Community Index: 2,338,842

NewJeans’ brand reputation index decreased by 6.93 percent, dropping from 8,246,017 last August to 7,674,756 this month. Despite the drop, the group once again claimed the top spot on the list for the third consecutive month.

In the link analysis, NewJean’s highest-ranking related terms were “refreshing,” “charming,” and “cute.” In their keyword analysis, “Super Shy,” “OST,” and “Billboard” ranked high. In addition, the group received highly positive reactions, with a positivity-negativity analysis score of 89.82 percent.

Furthermore, NewJeans’ “Get Up” album reached No. 1 on the Billboard World Albums chart for the fifth week, achieving this milestone 1.5 months after its release. Additionally, the album made history as the first Kpop girl group album to spend six weeks in the top 25 of the Billboard 200 chart.

2. BLACKPINK

Brand Participation Index: 272,476
Media Index: 1,159,305
Communication Index: 730,379
Community Index: 2,313,128

BLACKPINK’s brand reputation index rose by 6.39%, reaching 4,475,289 this month compared to 4,206,378 in August. Additionally, their game OST track “THE GIRLS” reached the top of iTunes charts globally.

3. NMIXX

Brand Participation Index: 182,892
Media Index: 426,846
Communication Index: 1,334,665
Community Index: 1,549,067

NMIXX’s brand reputation index soared by 111.26%, from 1,653,661 in August to 3,493,470 in September. Additionally, their music video for “DICE” surpassed 100 million views. This achievement makes it their second MV to reach this milestone, following their debut MV “O.O.”

4. IVE

Brand Participation Index: 415,480
Media Index: 1,102,513
Communication Index: 708,769
Community Index: 1,194,450

IVE’s brand reputation index rose by 6.23% from 3,220,636 in August to 3,421,212 this month. IVE recently announced their comeback with their first EP “I’VE MINE,” and released teasers for three new songs. Additionally, the group won the Best Female Idol award at the 2023 Brand of the Year Awards.

IVE
THE 1st EP
<I'VE MINE>

TRACKLIST

ALBUM RELEASE
2023.10.13 FRI#IVE #아이브 #1stEP #IVEMINE #Eitherway #OfftheRecord #Baddie pic.twitter.com/yt1kSGa9iX
— IVE OFFICIAL (@IVEstarship) September 10, 2023

5. LE SSERAFIM

Brand Participation Index: 263,568
Media Index: 679,823
Communication Index: 893,930
Community Index: 1,492,630

LE SSERAFIM’s brand reputation index dropped by 1.79% from 3,390,502 in August to 3,329,951 in September. The girl group recently collaborated with Spotify RADAR. As a part of this partnership, the members of LE SSERAFIM wore personalized FC Barcelona jerseys, which attracted the attention of the global community.