The Korean Business Research Institute recently published the long-awaited list of the top 50 Korean movie star brand reputation rankings in September 2023. Actress Go Yoon Jung, known for her captivating performance in the popular Kdrama series “Moving,” claimed the top spot this month. Discover the current renowned movie actors and actresses in Korea.
September 2023 Korean Movie Star Brand Reputation Rankings
The Korean Business Research Institute analyzed 120,632,402 data points related to the brands of 50 popular movie stars collected from August 25 to September 25, 2023. Compared to the 121,792,967 data points collected for movie star brands in August, there was a slight decrease of 0.95%in September.
The institute examined the relationship between consumers and these brands by employing a reputation algorithm based on big data. Furthermore, the institute determined the rankings of movie actors through a comprehensive analysis that considered various factors, including media coverage, consumer engagement, interactions, and community awareness indexes.
Top 5 Korean Movie Stars
For September 2023, actors Go Yoon Jung, Ahn Jae Hong, Jo In Sung, Han Hyo Joo, and Lee Byung Hun dominated the top five most popular Korean movie stars.
1. Go Yoon Jung
- Brand Participation Index: 1,774,000
- Media Index: 1,721,284
- Communication Index: 2,024,907
- Community Index: 2,960,164
In the latest rankings, Go Yoon Jung, famous for her role in “Moving,” has claimed the top spot. Her brand reputation index surged from 2,775,201 in August to an impressive 8,480,355 in September, marking a remarkable 205.58% increase.
Furthermore, the actress also underwent a comprehensive analysis of linking words, keywords, and the ratio of positive to negative sentiments. The Institute highlighted terms like “solid,” “overwhelming,” and “happy” in the linking word analysis. In her keyword analysis, they found strong keywords such as “Moving,” “fighting scene,” and “Ryu Seung Ryong.” Additionally, she achieved an impressive positive rate of 87.95% in the positive/negative ratio analysis.
2. Ahn Jae Hong
- Brand Participation Index: 1,294,068
- Media Index: 1,678,001
- Communication Index: 1,179,255
- Community Index: 2,024,273
Ahn Jae Hong debuted in the movie star rankings this month and secured the second place. He achieved a substantial brand reputation index of 6,175,596 for his outstanding performance in “Mask Girl.”
3. Jo In Sung
- Brand Participation Index: 1,113,456
- Media Index: 1,416,768
- Communication Index: 999,691
- Community Index: 2,602,301
Jo In Sung, who made a triumphant return to the small screen as Kim Doo Shik in “Moving,” claimed the third place. His brand reputation index experienced a substantial 27.96% rise, climbing from 4,792,131 in August to 6,132,216 in September.
4. Han Hyo Joo
- Brand Participation Index: 1,263,809
- Media Index: 1,613,446
- Communication Index: 1,131,327
- Community Index: 1,328,901
Han Hyo Joo, known for her role as Lee Mi Hyun/Kim Bong Seok’s mother in “Moving,” secured the fourth rank this month. Her brand reputation index witnessed an impressive increase of 137.95%, surging from 2,243,153 in August to 5,337,484 in September.
5. Lee Byung Hun
- Brand Participation Index: 651,139
- Media Index: 902,097
- Communication Index: 634,553
- Community Index: 2,098,731
Lee Byung Hun, renowned for his role as Young Tak in “Concrete Utopia,” continued to maintain his prominence. Despite a slight 1.67% decrease, he still holds a top-five position with a brand reputation index of 4,286,520 in September, down from 4,359,423 in August.
Top 50 Korean Movie Star Brand Reputation Rankings in September 2023
- Go Yoon Jung
- Ahn Jae Hong
- Jo In Sung
- Han Hyo Joo
- Lee Byung Hun
- Son Suk Ku
- Ryu Seung Ryong
- Han Ji Min
- Park Seo Joon
- Park Bo Young
- Jung Hae In
- Kim Nam Gil
- Ha Jung Woo
- Jeon Yeo Been
- Son Ye Jin
- Kim Hye Soo
- Im Si Wan
- Yoo Hae Jin
- Jung Woo
- Gong Yoo
- Kim Tae Ri
- Park Hae Jin
- Hyun Bin
- Song Ji Hyo
- Lee Hak Joo
- Lee Seo Jin
- Cha Tae Hyun
- Ahn Sung Ki
- Kim So Hye
- Ma Dong Seok
- Kim Min Ho
- Lee Je Hoon
- Lee Sun Kyun
- Kim Dong Wook
- Lee Joon Hyuk
- Nam Joo Hyuk
- Jang Dong Gun
- Cha Seung Won
- Kim Sung Kyun
- Go Min Si
- Song Joong Ki
- Jin Seon Kyu
- Ra Mi Ran
- Yoon Kye Sang
- Choi Min Sik
- Hwang Jung Min
- Cho Seung Woo
- Chun Woo Hee
- Kang Ki Young
- Seo In Guk
The September 2023 Korean Movie Star Brand Reputation Rankings have brought us the standout performances of beloved actors and actresses in the industry. Did you find your favorite star on the list, or perhaps there’s a rising talent that caught your eye? Feel free to share your thoughts and insights in the comments below.
Stay tuned on Kpoppost on Instagram, Facebook, Twitter, Telegram, and Threads for upcoming Korean brand reputation updates!
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