TOP 50 Korean Drama Actor Brand Reputation Rankings in December 2023

On December 12, the Korean Business Research Institute announced the newest rankings for the most popular Korean drama actors and actresses. Park Eun Bin, Kim Yoo Jung, Chae Jong Hyeop, and Cha Eun Woo dominated the top five Korean drama actors of the month. Explore the top 50 Kpop Korean drama actor group brand reputation rankings for December 2023 below, featuring the most popular actors and actresses.

December 2023 Top Korean Drama Actor Brand Reputation Rankings

The Korean Business Research Institute conducted a comprehensive analysis of 57,887,666 data points from 50 Korean actors who appeared in dramas between November 12 and December 12, 2023. The Institute used this data to measure brand participation, media coverage, communication, and community indexes. Remarkably, the data points in December experienced an impressive increase of 3.52% compared to 55,917,667 in November.

Based on this analysis, Park Eun Bin, Kim Yoo Jung, Chae Jong Hyeop, and Cha Eun Woo secured the top five positions as the most popular Korean drama actors and actresses for December 2023.

Top 5 Korean Drama Actors

1. Park Eun Bin

Park Eun Bin topped the actor brand rankings in December. The versatile actress, known for her talent in singing and acting, achieved a brand reputation index of 3,139,234. Her performance in the recent drama “Castaway Diva” significantly contributed to her success in the rankings. Based on the analysis, the actress achieved:

• Participation Index: 708,751
• Media Index: 639,253
• Communication Index: 793,105
• Community Index: 998,125

Moreover, Park Eun Bin’s link analysis found the words “wild,” “good,” and “natural” to be her popular related terms. Meanwhile, her keywords analysis identified “Castaway Diva,” “music,” and “bingo” as the actress’ most popular keywords. Additionally, the positive rate from the sentiment analysis is an impressive 86.50%.

2. Kim Yoo Jung

Kim Yoo Jung, the actress who made a highly-anticipated comeback this year with the Kdrama “My Demon,” secured the second place. Her brand reputation index for this month reached 2,800,584. Here are the analysis results:

• Participation Index: 802,831
• Media Index: 735,392
• Communication Index: 624,113
• Community Index: 638,249

3. Chae Jong Hyeop

Chae Jong Hyeop, a young actor who starred in the popular Kdrama “Castaway Diva,” obtained the third place. He garnered a brand reputation index of 2,480,847 this month. Additionally, based on a comprehensive analysis, he achieved the following:

• Participation Index: 692,792
• Media Index: 637,966
• Communication Index: 516,882
• Community Index: 633,207

4. Cha Eun Woo

Cha Eun Woo, the idol-singer who starred in “A Good Day to be a Dog,” maintained his fourth position this month. He achieved a brand reputation index of 2,418,827. According to the analysis, he accomplished the following:

• Participation Index 489,446
• Media Index 438,224
• Communication Index 775,542
• Community Index 715,615

5. Song Kang

Netflix’s heartthrob, Song Kang, who recently appeared in two Korean drama series on Netflix titled “My Demon” and “Sweet Home 2,” entered the list in fifth position. The actor, who will soon enlist, achieved a brand reputation index of 2,263,497 this month. Additionally, based on the analysis, he earned:

• Participation Index: 884,297
• Media Index: 461,775
• Communication Index: 327,091
• Community Index: 590,334

Top 50 Korean Drama Actors

1. Park Eun Bin
2. Kim Yoo Jung
3. Chae Jong Hyeop
4. ASTRO Cha Eun Woo
5. Song Kang
6. Bae In Hyuk
7. Jung Woo Sung
8. Lee Se Young
9. Byeon Woo Seok
10. Shin Hye Sun
11. Lee Yoo Mi
12. Ji Chang Wook
13. Park Gyu Young
14. Lee Young Ae
15. Choi Soo Jong
16. Rowoon
17. Kim Hyo Jin
18. Yoo Yeon Seok
19. Ong Seong Wu
20. Shin Hyun Been
21. Lee Sung Min
22. Cha Hak Yeon
23. Yoo Seon Ho
24. Kim Dong Jun
25. Kim Hae Sook
26. Uee
27. Sung Hoon
28. Jung Yoo Min
29. Cho Yi Hyun
30. Joo Hyun Young
31. Lee Hyun Woo
32. Kim Hae Sook
33. Lee Sang Yi
34. Lee Min Young
35. Kim So Hyun
36. Ji Seung Hyun
37. Han Ji Wan
38. Lee Si Woo
39. Lee Won Jong
40. Ha Jun
41. Lee Moo Saeng
42. Lee Jung Eun
43. Jo Hye Joo
44. Jo Bok Rae
45. Jin Ji Hee
46. Son Seong Yoon
47. Kang Yul
48. Kim Ji Hyun
49. Kim Joo Hun
50. Go Joo Won

Did your favorite Korean drama actor or actress make December’s top 50 list? Let us know in the comments, and stay updated with the Korean drama actor brand reputation rankings.

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Source: Brikorea