TOP 100 Korean Actor Brand Reputation Rankings in March 2024

The Korean Business Research Institute has recently released the list of the top 100 South Korean actors and actresses who were the most popular performers in March 2024. According to the report, Cha Eun Woo, who is currently starring in the Korean drama “Wonderful World,” secured the top position on the list. You can find the complete list of the top 100 Korean actor brand reputation rankings in March 2024 below.

March 2024 Top Korean Actor Brand Reputation Rankings

The Korea Corporate Reputation Research Institute meticulously analyzed data for the brand reputation of 100 actors. The study included actors in dramas, films, and OTT platforms. This comprehensive analysis covered the period from February 29 to March 30, 2024. A total of 208,227,692 pieces of big data were measured based on consumer participation, media coverage, communication volume, and community perception, which were then quantified using a brand reputation algorithm. Compared to the previous month’s actor brand big data of 184,022,835, there was a 13.15% increase.

The analysis of actor brand reputation has expanded with the growth of the OTT market, leading to a broader scope of big data analysis for actors. This includes actors active not only in film and broadcast media but also in web-based media.

As a result of the analysis, the famous idol actor Cha Eun Woo topped the list, followed by esteemed actor Kim So Hyun. Experienced actor Choi Min Sik, versatile actress Kim Go Eun, and rookie actress Jang Da Ah rounded out the top five for the month. Check out the most popular South Korean actors and actresses for January, February, and March 2024 below.

TOP 5

1. Cha Eun Woo

Multi-talented actor Cha Eun Woo, who perfectly embodies his character in “Wonderful World,” ranked first this month. The actor gained the highest brand value among other Korean actors, with a value of 7,583,893 and the following indices:

• Participation Index: 2,315,576
• Media Index: 2,335,634
• Communication Index: 1,147,035
• Community Index: 1,785,648

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.2 Kim Soo Hyun

Coming in second position was actor Kim So Hyun, who showcased strong acting in “Queen of Tears.” The actor gained a brand value of 6,908,843 with the following indices:

• Participation Index: 2,027,090
• Media Index: 1,567,227
• Communication Index: 1,739,109
• Community Index: 1,575,417

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3. Choi Min Sik

Veteran actor Choi Min Sik, who amazed audiences with his performance in the Korean occult film “Exhuma,” claimed the third place on the list. The actor gained a brand value of 6,475,800 this month with the following indices:

• Participation Index: 1,432,299
• Media Index: 1,739,333
• Communication Index: 1,655,152
• Community Index: 1,649,017

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4. Kim Go Eun

The versatile actress Kim Go Eun, who garnered attention for her stunning performance as a modern shaman in the Korean occult film “Exhuma,” secured fourth place. The actress gained a brand value of 6,174,510 in March with the following indices:​

• Participation Index: 1,687,659
• Media Index: 1,677,109
• Communication Index: 1,535,715
• Community Index: 1,274,027

5 Jang Da Ah

Rookie actress Jang Da Ah, who recently debuted in “Pyramid Game,” entered fifth place. Jang Da Ah, who is IVE’s Jang Won Young’s sister, achieved a brand value of 6,129,207 for March with the following indices:

• Participation Index: 2,289,540
• Media Index: 1,557,278
• Communication Index: 1,081,527
• Community Index: 1,200,862

TOP 50

1. Cha Eun Woo
2. Kim Soo Hyun
3. Choi Min Sik
4. Kim Go Eun
5. Jang Da Ah
6. Choi Sung Eun
7. Park Ji Hyun
8. Son Suk Ku
9. Kim Ji Won
10. Kim Ji Yeon (WJSN Bona)
11. Shin Seul Ki
12. Kim Nam Joo
13. Lee Do Hyun
14. Ryu Da In
15. Go Yoon Jung
16. Kang Na Eon
17. Park Shin Hye
18. Song Joong Ki
19. Park Hyung Sik
20. Gong Yoo
21. Song Ha Yoon
22. Lee Joo Bin
23. Won Mi Kyung
24. Na In Woo
25. Lee Seo Jin
26. Ahn Bo Hyun
27. Yoo Hae Jin
28. Lee Byung Hun
29. Ma Dong Seok
30. Im Si Wan
31. Kim Hye Soo
32. Lee Yi Kyung
33. Ryu Seung Ryong
34. Hyun Bong Sik
35. Park Min Young
36. Lee Jong Suk
37. Kim Kang Woo
38. Lee Ji Ah
39. Choi Soo Jong
40. Choi Woo Shik
41. Kim Ha Neul
42. Ra Mi Ran
43. Gong Myung
44. Jo Jung Suk
45. Im Se Mi
46. Park Seo Joon
47. Lee Je Hoon
48. Hwang Jung Min
49. Cho Seung Woo
50. Kim Sung Cheol
51. Shin Se Kyung
52. Go Min Si
53. Lee Jong Won
54. Son Ho Jun
55. Kim Ji Young
56. Park Bo Young
57. Kwak Dong Yeon
58. Lee Hee Joon
59. Oh Na Ra
60. Jung Hae In
61. Kim Tae Ri
62. Lee Jung Jae
63. Kim Da Mi
64. Lee Seol
65. Uee
66. Ahn Jae Hong
67. Park Ji Hoon
68. Han Hyo Joo
69. Honey Lee
70. Lee Joon Hyuk
71. Ha Jung Woo
72. Jang Na Ra
73. Lee Gi Kwang
74. Ji Seung Hyun
75. Jung Woo Sung
76. Song Ji Hyo
77. Kim Jae Chul
78. Jo In Sung
79. Shin Min A
80. Jung So Min
81. Kim Dong Jun
82. Jang Seung Jo
83. Hong Kyung
84. Kim Hye Jun
85. Ha Jun
86. Esom
87. Kwak Si Yang
88. Kim Dong Hwi
89. Yeon Woo Jin
90. Uhm Jung Hwa
91. Hwang Bo Ra
92. Yoon Park
93. Kang Ki Young
94. Park Yong Woo
95. Han Suk Kyu
96. Lee So Yeon
97. Kang Sang Jun
98. Oh Seung Ah
99. Ha Yeon Joo
100. Lee Ki Woo

Are your favorite Korean actors included on the top 100 list this month? Please let us know in the comments below, and stay tuned for the following brand reputation rankings for Korean actors!

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Source: Brikorea.