It is finally time for an epic battle between new popular actresses Go Yoon Jung and Han So Hee! Following the recent dating drama controversy, Go Yoon Jung will soon replace Han So Hee as the new model and ambassador for the prominent NH Bank. Does this mean that Han So Hee’s era is ending? Or does it simply represent the rising journey of actress Go Yoon Jung? Let’s find out in the following report.
Go Yoon Jung Replaces Han So Hee for NH Bank Following Dating Drama Controversy
Nobody will ever forget the dating drama controversy between Han So Hee, Ryu Jun Yeol, and Lee Hyeri. As if embodying the real story of a romance drama, Han So Hee previously involved herself in an alleged transit dating following the breakup of 7-year couple Ryu Jun Yeol and Lee Hyeri.
The drama ended early, with Han So Hee breaking up with Ryu Jun Yeol only 2 weeks after the relationship went public. The actress suffered a lot during the issue, including losing advertising contracts with Lotte Chilsung and NH Bank.
After being their model and ambassador for 3 years, the contract between Han So Hee and NH Bank had reportedly expired. Both sides then agreed not to renew the contract. Many suspected that they decided to let the contract end because of the controversy, but Han So Hee’s side denied it. The agency simply stated that the contract had expired, and neither side chose to renew it.
Since then, NH Bank has been searching for a new face to become their advertising model. Afterward, the bank finally revealed that rising actress Go Yoon Jung will replace the popular star Han So Hee.
Go Yoon Jung’s popularity has skyrocketed since “Alchemy of Souls” and “Moving.” She became one of South Korea’s most popular actresses and was even nominated for Best New Actress at the Baeksang Awards 2024.
The Rising or End of an Era?
Did you know? In South Korea, selecting a model with a positive image is exceptionally important in the financial industry. This is why NH Bank previously chose Han So Hee and Kang Ha Neul as their models. And with the rising image of Go Yoon Jung and her promising career, NH Bank decided to go with her.
Indeed, Han So Hee faced numerous criticisms in the past. And yet, she managed to preserve her pristine image over time. However, because of her dating drama controversy, Han So Hee appeared to have made several missteps with her impulsive posts on social media.
So, do you think that this will be the end of her era? Or a new one instead? After all, due to the issue, she must leave the new project she was supposed to star with Ryu Jun Yeol.
Han So Hee’s journey in the entertainment business was full of challenges and sacrifices. She had gone through a lot and achieved an impressive reputation over the years. But after this dating drama, do you think her fame will fade soon? Or will this issue become a new beginning for her instead? Please share your thoughts in the comments.
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