TOP 50 Korean Drama Actor Brand Reputation Rankings in April 2024

On April 10, the Korean Business Research Institute released the latest popularity ranking for Korean drama actors and actresses. According to the results, Kim So Hyun, Cha Eun Woo, Moon Sang Min, Kim Ji Won, and Kim Nam Joo secured this month’s top five spots of most popular Korean drama actors and actresses. Let’s dive into the top 50 Korean drama actor brand reputation rankings for April 2024 below.

Kim Soo Hyun Tops the Korean Drama Actor Brand Reputation Rankings in April 2024

The Korean Business Research Institute conducted a comprehensive analysis of the big data of 50 actor brands that appeared in Korean dramas aired from March 10 to April 10, 2024. This meticulous analysis included measuring consumer brand participation, media coverage, communication, and community engagement, all to ensure the credibility of the brand reputation rankings.

Compared to last month’s drama actors’ brand big data, there was a 29.51% decrease, dropping from 58,213,192 pieces in March to 41,037,372 pieces in April.

Check out the popularity rankings for Korean drama actors and actresses in February, March, and April 2024 below.

TOP 5

Here are the top five most popular Korean drama actors and actresses in April 2024:

​1. Kim Soo Hyun

Actor Kim So Hyun, recently nominated for Best Actor at the 60th Baeksang Arts Awards, topped the Korean drama actor brand reputation rankings in April 2024. Based on the analysis results, the actor achieved a brand value of 4,673,781 in April with the following indexes:

• Participation Index: 1,004,501
• Media Index: 1,339,250
• Communication Index: 1,166,829
• Community Index: 1,163,200

Further analysis revealed that Kim So Hyun, who captivated consumers’ interest through his latest drama “Queen of Tears,” scored high in terms like “exciting,” “heartwarming,” and “heart-fluttering,” in the link analysis. Moreover, in keyword analysis, “Queen of Tears,” “Kim Ji Won,” and “viewership” emerged as top keywords. Additionally, the actor earned a positive ratio of 89.55% in the positive and negative analysis.

​2. Cha Eun Woo

Versatile actor Cha Eun Woo, captivating audiences with his portrayal of Kwon Seon Yul in “Wonderful World,” secured the second spot this month. This month, the actor earned a brand value of 4,421,563, reflecting the following index breakdown:

• Participation Index: 966,666
• Media Index: 977,734
• Communication Index: 1,269,624
• Community Index: 1,207,539

3. Moon Sang Min

Rookie actor Moon Sang Min, known for his heart-fluttering role as Lee Ji Han in “Wedding Impossible,” claimed the third position this month. He gained a brand value of 2,443,068 with the following indices: 

• Participation Index: 322,393
• Media Index: 481,467
• Communication Index: 720,719
• Community Index: 918,489

4. Kim Ji Won

Actress Kim Ji Won, showcasing her outstanding acting prowess in the Korean drama “Queen of Tears,” secured the fourth spot this month. She achieved a brand value of 2,362,540 with the following indexes:

• Participation Index: 602,314
• Media Index: 516,471
• Communication Index: 546,734
• Community Index: 697,021

5. Kim Nam Joo

Actress Kim Nam Joo, captivating audiences with her acting skills in Korean drama “Wonderful World,” ranked fifth this month. She gained a brand value of 1,720,024 with the following indices:

• Participation Index: 634,362
• Media Index: 297,683
• Communication Index: 273,349
• Community Index: 514,629

TOP 50

1. Kim Soo Hyun
2. Cha Eun Woo
3. Moon Sang Min
4. Kim Ji Won
5. Kim Nam Joo
6. Lee Bo Young
7. Kim Kang Woo
8. Ji Hyun Woo
9. Im Soo Hyang
10. Park Hyung Sik
11. Kwak Dong Yeon
12. Kim Ha Neul
13. Park Shin Hye
14. Lee Seol
15. Lee Yu Bi
16. Lee Joo Bin
17. Im Se Mi
18. Jang Seung Jo
19. Hahm Eun Jung
20. Yeon Woo Jin
21. Kwon Nara
22. Lee Chung Ah
23. Oh Hyun Kyung
24. Um Ki Joon
25. Lee Moo Saeng
26. Won Mi Kyung
27. Joo Won
28. Bae Yoon Kyung
29. Baek Sung Hyun
30. Oh Seung Ah
31. Lee So Yeon
32. Yoon Park
33. Yoon Hae Young
34. Sun Woo Yoon
35. Kong Seong Ha
36. Lee Joon
37. Park Sung Hoon
38. Ha Yeon Joo
39. Cha Hwa Yeon
40. Kim Do Wan
41. Oh Chang Seok
42. Lee Min Jae
43. Jang Se Hyun
44. Lee Il Hwa
45. Yoon Jong Hoon
46. Park Sang Won
47. Oh Se Young
48. Eun Kyung Shin
49. Byeol Kang
50. Yoo In Soo

Is your favorite Korean drama actor/actress among this month’s top 50? Feel free to share in the comments below, and stay tuned for the following brand reputation rankings!

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Source: Brikorea