On January 19, the Korean Business Research Institute announced that Rosé of BLACKPINK topped the list of January’s most popular female Kpop idols. Explore the top 100 brand reputation rankings for individual Kpop girl group members for January 2025 and discover your favorite member!
January 2025 Individual Kpop Girl Group Member Brand Reputation Rankings
The Korean Business Research Institute extracted 119,020,915 brand data from 712 girl group members between December 19, 2024, and January 19, 2025. Compared to the 137,781,489 pieces of individual brand data from December 2024, it fell by 13.62 percent
Furthermore, they used the latest brand data in their consumer behavior analysis. This analysis measured participation, media coverage, communication, and community engagement of each female Kpop idol to determine the brand value of individual Kpop girl group members and the brand reputation rankings for January 2025.
According to the results, BLACKPINK’s Rosé, aespa’s Karina, IVE’s Jang Won-young, and BLACKPINK’s Jennie maintained their positions in January’s rankings, with ITZY’s Yuna completing the top five most popular Kpop girl group members for January 2025.
See below for the top 30 Kpop girl group members in November 2024, December 2024, and January 2025.
TOP 5
1. BLACKPINK Rosé
Rosé of BLACKPINK maintained her position at number one in January’s top individual Kpop girl group member rankings. The singer, whose hit single “APT” became the fastest Kpop music video in YouTube history to reach 900 million views, achieved a brand value of 11,082,958 in January. Despite holding the same position for two consecutive months, Rosé’s brand value experienced a decrease of 3.96 percent from 19,776,640 in December 2024. Here’s the following breakdown of her latest brand value:
- Participation Index: 2,761,847
- Media Index: 2,399,988
- Communication Index: 2,774,348
- Community Index: 3,146,774
Furthermore, in the link analysis, the institute found that ‘reverse,’ ‘record,’ and ‘surge’ emerged as Rosé’s most related terms. At the same time, the institute also found that ‘APT,’ ‘Billboard,’ and ‘single chart’ were the most popular keywords. In the positive-negative analysis, Rosé
gained a positive score of 92.83 percent.
2. aespa Karina
Karina of aespa, recognized for her multiple talents and exceptional visuals, remained in second place in January’s top individual Kpop girl group member brand reputation rankings. Unfortunately, her brand value dropped by 20.34 percent, declining from 7,861,406 in December to 6,262,500 in January. Here is the breakdown:
- Participation Index: 2,118,042
- Media Index: 1,936,556
- Communication Index: 1,072,909
- Community Index: 1,134,993
3. IVE Jang Won Young
Jang Won Young of IVE, who recently revealed her ‘wolf-like’ ideal boyfriend type and MBTI (ENFJ) in Dex’s Fridge Interview, stayed in third place. Her brand value fell by 10.47 percent, decreasing from 6,777,295 in December to 6,067,563 in January, with the following breakdown:
- Participation index: 1,969,471
- Media index: 1,825,086
- Communication index: 1,149,198
- Community index: 1,123,808
4. BLACKPINK Jennie
Jennie of BLACKPINK, who celebrated her 29th birthday on January 16, held onto her fourth position in January’s girl group member brand rankings. Her brand value decreased from 6,603,775 in December to 5,036,304 in January, dropping 23.74 percent. Here’s the following breakdown:
- Participation index: 631,816
- Media index: 628,320
- Communication index: 1,481,827
- Community index: 2,294,342
5. ITZY Yuna
Yuna of ITZY, who surprised fans with her latest photo showcasing her perfect Coke bottle body line, skyrocketed to fifth place in this latest Kpop girl group member rankings. The female Kpop idol achieved an impressive brand value of 143.77 percent in January, increasing from 1,651,487 in December to 4,025,897 in January, with the following breakdown:
- Participation index: 1,025,397
- Media index: 1,009,594
- Communication index: 964,968
- Community index: 1,025,938
TOP 100
- BLACKPINK Rosé
- aespa Karina
- IVE Jang Won Young
- BLACKPINK Jennie
- ITZY Yuna
- IVE An Yu Jin
- aespa Giselle
- BLACKPINK Lisa
- BLACKPINK Jisoo
- ITZY Ryujin
- IVE Rei
- LE SSERAFIM Kim Chaewon
- IVE Liz
- IVE Leeseo
- Girls’ Generation Taeyeon
- NMIXX Sullyoon
- TWICE Mina
- ITZY Lia
- Kiss of Life Natty
- aespa Winter
- TWICE Dahyun
- Girls’ Generation YoonA
- aespa Ningning
- TWICE Chaeyoung
- Red Velvet Joy
- TWICE Jeongyeon
- TWICE Sana
- TWICE Jihyo
- MAMAMOO Hwasa
- Oh My Girl Jiho
- ITZY Chaeryeong
- Red Velvet Yeri
- Red Velvet Yeri
- LE SSERAFIM Kazuha
- Red Velvet Wendy
- LE SSERAFIM Sakura
- ITZY Yeji
- Girls’ Generation Sooyoung
- WJSN Yeonjung
- Oh My Girl Seunghee
- DIA Jung Chaeyeon
- Oh My Girl Yubin
- ILLIT Minju
- BABYMONSTER Laura
- Kiss of Life Julie
- BABYMONSTER Ahyeon
- TWICE Momo
- Oh My Girl Arin
- BABYMONSTER Chiquita
- BABYMONSTER Asa
- LE SSERAFIM Hong Eun Chae
- ILLIT Wonhee
- Apink Oh Ha Young
- LE SSERAFIM Huh Yun Jin
- Apink Jeong Eun Ji
- NMIXX Lily
- FIFTY FIFTY Hana
- woo!ah! Nana
- BABYMONSTER Ruka
- MAMAMOO Solar
- Oh My Girl Hyojeong
- NMIXX Haewon
- Apink Park Chorong
- Apink Yoon Bomi
- fromis_9 Lee Chae Young
- FIFTY FIFTY Athena
- Girls’ Generation Soyeon
- ILLIT Yunah
- Girl’s Day Sojin
- Apink So Na Eun
- Brave Girls Yujeong
- fromis_9 Park Ji Won
- Girl’s Day Hyeri
- fromis_9 Song Ha Young
- NMIXX Bae
- fromis_9 Baek Ji Heon
- fromis_9 Lee Na Gyung
- Girl’s Day Yura
- Cignature Jee Won
- Red Velvet Seulgi
- FIFTY FIFTY Moon Chanelle
- WJSN Soobin
- NMIXX Kyujin
- woo!ah! Wooyeon
- IZNA Mai
- Oh My Girl YooA
- FIFTY FiFTY Yeon
- ILLIT Iroha
- fromis_9 Lee Sae Rom
- fromnis9_Lee Seo Yeon
- Kiss of Life Belle
- Girl’s Day Bang Minah
- Momoland JooE
- STAYC Sieun
- NMIXX Jiwoo
- WJSN EXY
- IZNA Bang Jeemin
- BABYMONSTER Pharita
- H1-Key Yel
- IZNA Koko
Is your bias on this January’s top female idols list? Please share with us in the comments, and stay tuned for more Kpop brand popularity rankings for January 2025!
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Source: Brikorea