Would you risk holding one secret that feels like a ticking bomb? A secret you must keep not only to protect yourself but also a lifetime wealth…if you survive. You’ll find this gripping premise in the new 2025 Korean drama “Ms. Incognito” (착한 여자 부세미). A female bodyguard must pose as someone else for three months, as someone is watching, and danger lurks in every smile. Read on to learn more about this captivating series.
“Ms. Incognito” (착한 여자 부세미) — Korean Drama 2025
Get ready for an exciting new entry in the 2025 Korean drama lineup! The new Korean drama “Ms. Incognito” brings a gripping story that perfectly blends suspense, crime, and romance elements.
Produced by Studio Genie, directed by Park Yoo Young of K-drama “The Kidnapping Day,” and written by Hyun Gyu-ri of Korean movie “The Owl,” the new K-drama will officially air on ENA this September 2025, offering a fresh, intense watch. This show also promises to deliver a high-stakes story that will keep you glued to your screen.
A Story of Survival and Deception
“Ms. Incognito” is a story about a woman fighting to survive. Kim Yeong Ran’s life has never been easy, as she has always struggled with the poor economy. Yeong Ran is strong and visionary; she becomes a skilled and tough bodyguard for a wealthy family.
When Gasung’s terminally ill chairman assigns her a simple, yet deadly task—a contract marriage to protect his legacy—everything changes.
To keep her safe and make the marriage official, she must leave her old life behind. She adopts a new identity: “Bu Se Mi,” a woman with a seemingly perfect background.
For three months, she must live in his family’s mansion, dodge deadly enemies, who are his greedy family members, who all want the chairman’s money. She must hide her true self. One failure means losing her life—and the chance to claim a fortune.
However, her new life mixes danger with unexpected tenderness. She meets Jeon Dong-min, a kind single father who runs a strawberry farm. Their paths cross in the quiet town where Yeong Ran secretly teaches at a kindergarten, adding warmth and complexity to the tense story.
“Ms. Incognito” Cast and Characters
- Jeon Yeo-been as Kim Yeong-ran / Bu Se Mi: A bodyguard from a poor background. She must survive under the fake identity of Bu Se-mi to protect and inherit.
- Jung Jin-young as Jeon Dong-min: A strawberry farmer and single father. He is suspicious of “Bu Se-mi” and initially wary of her.
- Seo Hyun-woo as Lee Don: The personal legal counsel/lawyer to Ga Seong-ho, handling inheritance and contract marriage matters.
- Jang Yoon Ju as Ga Seon-yeong: The stepdaughter of Ga Seong-ho (or his other family member), a calculating figure.
- Joo Hyun-young as Baek Hye-ji: A maid/staff member in the chairman’s household and roommate to Young-ran (under an alias). She knows some of Young-ran’s secret identity.
- Moon Sung-keun as Ga Seong-ho: The terminally ill chairman who proposes the contract marriage. His wealth triggers much of the plot’s tension.
According to a report, the series also cast Filipina actress Noreen Joyce Guerra. She plays the supporting role of Jenny, a local villager who supports Young-ran / Se-mi as she adjusts to rural life.
Why You Can’t Miss “Ms. Incognito”
So, why should you be excited about this Korean drama?
First, it’s a fresh and unique story. It takes a familiar idea—a contract marriage—and flips it into a life-or-death thriller. It’s not just about romance; it’s about a woman using her wits and strength to beat the odds.
Second, Jeon Yeo Been’s performance is sure to be a highlight. She is a master at playing complex characters, and watching her balance two completely different identities will be fascinating.
Finally, the suspense will keep you hooked. Every episode will build the tension as Bu Se Mi tries to hide her secret while enemies close in from all sides. It’s a ticking-clock story that will have you asking: Can she pull it off?
When and Where to Watch
“Ms. Incognito” is set to premiere on September 29, 2025. It will air on the ENA channel in South Korea and be available on streaming services like Genie TV, TVING, Viki, and Vidio.
We have seen many male bodyguards in K-dramas. Now, “Ms. Incognito” introduces a female bodyguard. This series brings intensity with a woman in the lead. This series promises to be one of the unforgettable Korean dramas in September 2025.
Will a bodyguard’s strength be enough to outsmart a family of wolves? Please drop your thoughts below.
In the meantime, watch the trailers for “Ms. Incognito” below.
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