Starring Lee Jun-ho and Kim Min-ha, tvN’s Korean drama “Typhoon Family” stayed in first place as the most popular Korean drama in December 2025. Korean dramas “Dear X,” “Dynamite Kiss,” “Moon River,” and “The Dream Life of Mr. Kim” followed behind and dominated the top five Korean dramas of the month. Discover the top 20 Korean drama brand reputation rankings in December 2025.
December 2025 Korean Drama Brand Reputation Rankings
The Korean Business Research Institute analyzed 60,055,822 pieces of brand big data from 20 popular K-dramas between November 9 and December 9, 2025. This represents a 4.71% increase compared to November’s drama brand big data of 57,356,905 pieces.
TOP 5 Korean Dramas
1. “Typhoon Family”
“Typhoon Family” continued to lead the Korean drama rankings in December 2025, with a brand reputation index of 7,172,545. The series started with a 5.9% viewership at its premiere and climbed to 10.3% by its finale. It became the No.1 Korean drama with the highest ratings among all 2025 tvN premieres, surpassing “Bon Appétit, your Majesty” (4.9%). It also topped Netflix Korea’s ranking throughout its run.
Set in 1997 during the IMF crisis, the show explores themes of resilience, survival, and determination as it navigates hardship and loss. The series blends comedy, realism, and emotional depth and portrays the lives of people from all walks of life, especially business owners, employees, job seekers, and families, during the economic crisis. This approach makes it relatable to viewers who experienced the situation and engages younger viewers, discovering the historical backdrop of the story through Netflix.
According to the Korean Business Research Institute’s analysis, it stood out across key areas.
- Communication Index: 1,665,552
- Participation Index: 1,986,373
- Media Index: 1,363,834 (highest among the Top 5)
- Community Index: 1,094,101
- Viewing index: 1,062,685
2. “Dear X”
In second place, the gripping psychological thriller “Dear X” gained a brand reputation index of 5,110,176. It earned the highest participation index (2,090,717) among the top five, exceeding even “Typhoon Family.”
The drama ranked at the top on HBO Max in seven countries (Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand). It also ranked third on Viki in the United States. The story of Baek Ah Jin, a woman climbing to the top through manipulation while concealing her emotional trauma, taps into high-tension, character-driven suspense.
However, it had low media coverage. This shows the drama received less media coverage despite strong organic audience participation. Strong social media and online community discussions generated higher buzz metrics and reached global audiences simultaneously.
- Communication Index: 958,531,
- Participation Index: 2,090,717 (highest among the Top 5)
- Media Index: 593,600
- Community Index: 944,650
- Viewing Index: 522,679
Kim You Jung ranked 4th in the December drama actor brand reputation rankings, which likely boosted discussion.
3. “Dynamite Kiss”
At No. 3, “Dynamite Kiss” concluded on its highest ratings of 6.9% nationwide for the finale, ranking as the most-watched weekday miniseries of its week. Based on the analysis, the moderate viewing index suggests stable viewership. Compared to “Dear X,” its media index received less significant media attention, positioning it as more audience-driven than media-driven.
- Communication Index: 864,302
- Participation Index: 1,548,814
- Media Index: 534,007
- Community Index:740,778
- Viewing Index: 729,051
4. “Moon River”
“Moon River” achieved a brand reputation index of 3,832,058. Among all the indexes, its media coverage (832,527) was the second-highest among the top five dramas, despite its fourth-place overall ranking. This suggests strong press interest and critical attention. However, its community index was the lowest among the top five, indicating lower online community engagement than media coverage.
- Participation Index: 1,092,938
- Media Index: 832,527
- Communication Index: 849,017,
- Community Index: 377,953
- Viewing Index: 679,624
5. “The Dream Life of Mr. Kim”
“The Dream Life of Mr. Kim” gained a brand reputation index of 3,660,395. This drama achieved the highest community index among the top five dramas of the month.
The story sparked strong enthusiasm and discussion among an online community about the drama. This shows a passionate but geographically or demographically concentrated fan base that actively discusses the show in online communities rather than extensively.
- Participation Index: 542,864,
- Media Index: 513,105,
- Communication Index: 801,373
- Community Index: 999,860 (highest among the Top 5)
- Viewing Index: 803,192
TOP 20 Korean Dramas
- “Thyphoon Family”
- “Dear X”
- “Dynamite Kiss”
- “Moon River”
- “The Dream Life of Mr. Kim”
- “Heroes Next Door”
- “Nice to Not Meet You”
- “Taxi Driver Season 3″
- “A Graceful Liar”
- “The Woman Who Swallowed the Sun”
- “As You Stood By”
- “Would You Marry Me”
- “Our Golden Days”
- “The Manipulated”
- “Don’t Call Me Ma’am”
- “Marie and Her Three Daddies”
- “Ms. Incognito”
- “Last Summer”
- “Genie, Make a Wish”
- “The Murky Stream”
Which December 2025 drama captivated you most? Drop your pick below.
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