The enchanting romance K-drama “Love Scout,” starring Han Ji Min and Lee Jun Hyuk, topped this month’s brand reputation rankings for Korean dramas. So, what other Korean dramas that have captivated audiences recently? Let’s explore the top 17 Korean drama brand reputation rankings for February 2025 below.
“Love Scout” Tops February 2025 Korean Drama Brand Reputation Rankings
The Korean Business Research Institute extracted and analyzed 103,134,551 brand big data points from 17 aired and most buzzworthy Korean dramas between January 11 and February 11, 2025. However, compared to 119,673,617 K-drama brand big data points in January, this shows a 13.82% decrease.
The institute analyzed consumer behavior to determine the dramas’ brand reputation indexes. For the drama brand reputation index, they evaluated five key factors: participation, communication, media, community, and viewership indexes.
As a result, “Love Scout,” “The Tale of Lady Ok,” “Squid Game 2,” “Iron Family,” and “The Queen Who Crowns”dominated the top 5 Korean dramas in February. Discover the Korean dramas that captivated audiences from December 2024 to February 2025 below.
TOP 5
1. “Love Scout”
SBS’s romance K-drama “Love Scout,” which continues to captivate audiences with its spellbinding love story, ranked first in the Korean drama brand reputation rankings for February. The show achieved a brand reputation index of 16,384,706, with the following breakdown:
- Participation Index: 3,630,185
- Media Index: 2,947,622
- Communication Index: 3,860,933
- Community Index: 4,586,717
- Viewership Index: 1,359,248
In the link analysis, the institute identified “sweet,” “date,” and “confess” as the most related terms for the drama. Meanwhile, in the keyword analysis, “Lee Jun Hyuk,” “Han Ji Min,” and “honey-sweet chemistry,” came out as the show’s most popular keywords. Moreover, the show achieved a positive score of 90.83 % in the positivity-negativity analysis.
2. “The Tale of Lady Ok”
JTBC’s drama, “The Tale of Lady Ok,” which concluded its 16 episodes last January 26, remained in the second spot this February. The historical romance K-drama achieved a brand reputation index of 14,441,150, with the following breakdown:
- Participation Index: 4,265,912
- Media Index: 2,992,863
- Communication Index: 3,290,439
- Community Index: 2,421,477
- Viewership Index: 1,470,459
3. “Squid Game 2”
Netflix’s “Squid Game 2,” which recently won the Best Foreign Language Series Award at the 2025 Critics Choice Awards, dropped to third place this month. The global hit series achieved a brand reputation index of 13,769,526 in February, with the following breakdown:
- Participation Index: 514,990
- Media Index: 3,962,467
- Communication Index: 2,422,511
- Community Index: 4,389,494
- Viewership Index: 2,480,064
4. “Iron Family”
KBS’s popular show “Iron Family,” which ended last January 28, rose to fourth place this month. The rom-com series earned a brand reputation index of 8,927,848 in February. Here’s the breakdown of its brand reputation index:
- Participation Index: 888,736
- Media Index: 1,855,181
- Communication Index: 1,745,198
- Community Index: 2,090,942
- Viewership Index: 2,347,792
5. “The Queen Who Crowns”
tvN’s “The Queen Who Crowns,” which recently completed its run, concluded the top five this month. The historical K-drama earned a brand reputation index of 6,961,809, with the following breakdown:
- Participation Index: 2,378,329
- Media Index: 1,499,315
- Communication Index: 1,163,830
- Community Index: 1,290,137
- Viewership Index: 630,197
TOP 17
- “Love Scout”
- “The Tale of Lady Ok”
- “Squid Game 2”
- “Iron Family”
- “The Queen Who Crowns”
- “Trigger”
- “Motel California”
- “Cinderella Game”
- “When the Stars Gossip”
- “The Trauma Code: Heroes on Call”
- “Who Is She”
- “Moving”
- “Study Group”
- “My Merry Marriage”
- “Desperate Mrs. Seonju”
- “Check-in Hanyang”
- “Namib”
Is your current favorite K-drama included in the top list this month? Please share your thoughts with us in the comments below. For other Korean brand popularity rankings for February 2025, click here!
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Source: Brikorea
