On Saturday, May 30, The Korean Business Research Institute has published the top 30 most popular Korean movie star brand-reputation rankings for May 2021. As a result, Youn Yuh Jung, Song Joong Ki, Lee Dong Hwi, Lee Je Hoon, Gong Yoo on the top five of May 2021 most popular movie actors brand reputation rankings in South Korea.
Most Popular Korean Movie Star Brand Reputation Rankings in May 2021
Youn Yuh Jung, Song Joong Ki, Lee Dong Hwi, Lee Je Hoon, and Gong Yoo top five most popular movie actors in South Korea
The institute has collected 132.643.201 big data of 50 Korean movie star brands from April 30, 2021, to May 30, 2021. Moreover, compared to the 214.558.990 big data brand in March 2020, it decreased by 38.18 percent.
Youn Yuh Jung, the first Korean actress who recently won Oscar for Best Supporting Actress in Minari movie, topped the most famous movie stars with a brand reputation index of 12,497,492. Furthermore, the results of the high-ranking keyword analysis associated with Youn Yuh Jung are “Minari,” “Oscar,” and “Best Supporting Actress Award.” In addition to this, the words “award,” “congratulate,” and “thank” are the highest-ranking related terms.
In the second place, there is Song Joong Ki with a brand reputation index of 8,257,973, followed by Lee Dong Hwi in third place with a total brand reputation index of 6,159,894. Lee Je Hoon came in fourth place with a brand reputation index of 6,019,774, and Gong Yoo in fifth place with a brand reputation index of 5,374,042.
1. Youn Yuh Jung
Brand Participation Index: 1,275,303
Media Index: 5,952,268
Communication Index: 2,601,552
Community Index: 2,668,369
As a result, the Brand Reputation Index of May: 12,497,492.
2. Song Joong Ki
Brand Participation Index: 2,344,427
Media Index: 2,238,547
Communication Index: 1,902,963
Community Index: 1,772,036
As a result, the Brand Reputation Index of May: 8,257,973.
3. Lee Dong Hwi
Brand participation Index: 1,277,883
Media Index: 1,364,974
Communication Index: 1,770,714
Community Index: 1,746,324
As a result, the Brand Reputation Index of May: 6,159,894.
4. Lee Je Hoon
Brand Participation Index: 1,393,052
Media Index: 1,613,852
Communication Index: 1,887,489
Community Index: 1,125,382
As a result, the Brand Reputation Index of May: 6,019,774.
5. Gong Yoo
Brand Participation Index: 368,963
Media Index: 1,745,884
Communication Index: 1,032,723
Community Index: 2,226,472
As a result, the Brand Reputation Index of May: 5,374,042.
Top 30 most popular Korean movie actors brand reputation rankings in May 2021
1. Youn Yuh Jung
2. Song Joong Ki
3. Lee Dong Hwi
4. Lee Je Hoon
5. Gong Yoo
6. Park Seo Joon
7. Kim Ok Bin
8. Hyun Bin
9. Lee Byung Hun
10. Son Ye Jin
11. Yoo Ah In
12. Song Ji Hyo
13. Kim Hye Soo
14. Jo Jung Suk
15. Cho Seung Woo
16. Kim Tae Ri
17. Ha Jung Woo
18. Jung Woo Sung
19. Gong Hyo Jin
20. Kim Nam Gil
21. Lee Sun Gyun
22. Yeo Jin Goo
23. Lee Jung Jae
24. Cha Seung Won
25. Hwang Jung Min
26. So Ji Sub
27. Sung Dong Il
28. Song Seung Heon
29. Jang Dong Gun
30. Kim Dong Wook
Source: 1
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