On June 4, the Korean Business Research Institute has published the top 50 most popular Korean variety show brand reputation rankings for June 2022.
“How Do you Play?” Tops the Korean Variety Show Brand Reputation Rankings in June 2022
The Korean Business Research Institute has analyzed 109,697,079 brand big data of the 50 popular Korean variety shows in South Korea from May 4 to June 4, 202. However, compared to 110,065,105 variety show brand big data in April, it decreased by 0.33 percent.
As a result, MBC’s “How Do You Play?” remained on top of the Korean variety show brand reputation rankings in June 2022, with a brand value of 6,280,925. “Compete,” “reveal,” and “drop out” are the highest-ranking phrases in its keyword analysis.
Furthermore, the related terms of the show contained “WSG Wannabe, “Emma Stone,” Jung So Ji.” Additionally, in the positivity-negativity analysis, the show gained positive reactions of 79.73 percent.
Top 5 Most Popular Korean Variety Shows
1. “How do you play?“
- Brand Participation Index: 2,381,003
- Media Index: 841,833
- Communication Index: 1,076,416
- Community Index: 1,116,697
- Audience Index: 864,976
“How Do You Play?” brand reputation index increased by 12.71 percent from 5,572,479 in April 2022 to 6,280,925 in June 2022.
2. “Open Concert“
- Brand Participation Index: 339,844
- Media Index: 481,586
- Communication Index: 1,867,508
- Community Index: 1,858,346
- Audience Index: 1,025,614
- June Brand Reputation Index: 5,572,899
“Open Concert” is newly included in the brand reputation of the variety show.
3. “Home Alone” (“I Live Alone”)
- Brand Participation Index: 1,262,752
- Media Index: 854,600
- Communication Index: 717,010
- Community Index: 865,804
- Audience Index: 803,192
“I Live Alone” brand reputation index increased by 4.83 percent from 4,295,873 in April 2022 to 4,503,358 in June 2022.
4. “Running Man“
- Brand Participation Index: 678,577
- Media Index: 834,278
- Communication Index: 891,690
- Community Index: 792,613
- Audience Index: 444,845
“Running Man” brand reputation index decreased by 28.86 percent from 5,119,700 in April 2022 to 3,642,003 in June 2022.
5. “Radio Star”
- Brand Participation Index: 406,356
- Media Index: 837,088
- Communication Index: 811,242
- Community Index: 801,373
- Audience Index: 580,770
“Radio Star” brand reputation index decreased by 2.91 percent from 3,539,680 in April 2022 to 3,436,828 in June 2022.
Here is the list of the top 30 most popular Korean variety shows in March, April, and June 2022.
Top 50 Most Popular Korean Variety Shows in June 2022
- How Do You Play?
- Open Concert
- Home Alone (I Live Alone)
- Running Man
- Radio Star
- Shooting Stars (Kick a Goal)
- My Little Old Boy
- Knowing Bros (Ask Us Anything)
- Unexpected Journey
- 2 Days & 1 Night Season 4
- National Athletes Are National Athletes
- Immortal Songs
- I Am Solo
- Hottest Couples
- Call of the Country
- The King of Mask Singer
- Tasty Guys
- Youth Star
- You Quiz on the Block
- Same Bed, Different Dreams
- The Manager
- I Friday Night Like!
- Gayo Stage
- We Got Divorced
- My Golden Kids
- Dolsing Fourmen
- The Return of Superman
- Showdown
- Teenage Parents
- Dogs Are Incredible
- Amazing Saturday
- Buddy into the Wild
- The Iron Squad
- Hot SIngers
- The Backpacker Chef
- Stars’ Top Recipe at Fun-Staurant
- Boss in the Mirror
- Where is My Home
- Sixth Sense
- Dongwon-ah, Let’s Travel
- Lined Up Restaurant
- Master in the House
- The King of Jujeop
- Naked World History
- Problem Child in House
- ARMY League
- Talk Pa One 25 O’Clock
- Back t the Ground
- DNA Mate
- Godfather
Is your favorite Korean variety show on the list?
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