The era of Kpop 5.0 is upon us! The 1st generation legendary K-Hip Hop artist and producer, ChoPD, is ready to lead the coming of the 5th generation of Kpop.
ChoPD Ready to Usher In the 5th Generation of Kpop
ChoPD debuted through the PC Communication Library in 1998 and became one of the first Korean artists to go digital, paving the way for the future. Moreover, he is the genius behind artists like PSY, ZICO, and more.
The “pioneer of digital music” is once again revolutionizing the music industry by shifting the paradigms of Kpop as we know it—this time with ChoCo Entertainment. ChoPD’s trailblazing vision for the 5th generation of Kpop will be realized through ChoCo, increasing anticipation among fans worldwide.
On April 18, ChoCo Entertainment announced that ChoPD is ready to usher the 5th generation of Kpop into the music industry this year.
“ChoPD has long planned and prepared to bring the next generation global Kpop group ‘ChoCo’ in front of fans worldwide this year.”
ChoCo Entertainment.
A Healthier Industry Focusing on Collaboration Instead of Competition
As the head of ChoCo Entertainment, ChoPD aims to introduce the new concept of ARTICON (Artist + Icon) with MZ and Alpha Generations in mind. Additionally, the concept focuses on collaboration rather than competition in the market by actively supporting artists to create the music they want.
Focusing on the ‘harmony of individuality,’ ‘collaboration,’ and ‘growth,’ ChoCo Entertainment’s unique artist incubation system will cultivate self-directed artists. Those artists are supposed to produce their own music and expand their artistic horizons based on a deep understanding of music.
The concept will create a healthier environment for the artists instead of being pressured by the spirit of standardization, consumerism, and elimination prevalent in Kpop.
5th Generation of Kpop with Glocal Music
Considering the purpose, ChoCo will be a ‘timeless icon’ representing the Alpha Generation as a true ‘cosmopolitan group’ that embraces various identities, cultures, genders, and generations. Additionally, the ChoCo members are set to widen their range by stepping outside the traditional group and solo activities and exploring new avenues of expression we’ve never seen before.
“ChoCo combines the new music energy and growth process developed by traveling between Korea and abroad with the sensibility that teenagers hold, completing its unique K-POP style. ChoCo will showcase ‘glocal’ (global + local) music that can appeal to global K-POP fans while also gaining popularity in the home of pop, the United States.”
ChoCo Entertainment.
ChoCo in Hollywood
In addition, ChoCo will be unveiled to the world for the first time through a reality show titled “ChoCo in Hollywood” that follows the artists’ journey from audition and training to debut, introducing ChoCo Entertainment’s novel artist incubating system.
It will be available in two versions – Korean and US. The former will be produced by Sole9 Media, which utilized production experience from “Mnet Asia Music Awards (MAMA)” and “Produce 101” to hold Asian auditions and will be released as the first part of the KPOP 5.0 project in mid-May.
Emmy-nominated star producer JoJo Ryder will produce the US version. With over 22 years of experience in the business, JoJo Ryder will impart a global spin to the reality format, raising expectations for his next #1 show.
By sincerely highlighting the human side of K-Pop and the natural growth of ChoCo Entertainment artists, “ChoCo in Hollywood” aims to give global viewers an honest glimpse into the creation of the “K-POP 5.0 icon” who will lead the next generation.
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