June 2023 Korean Advertisement Model Brand Reputation Rankings

The Korean Business Research Institute has released the brand reputation rankings for the most popular advertisement models in South Korea for June 2023. Below is the complete list of the top 50 Korean advertisement model brand reputation rankings for June 2023.

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TOP 50 Korean Advertisement Model Brand Reputation Rankings in June 2023

The Korean Business Research Institute has collected and analyzed a total of 28,352,153 advertisement model brand big data from April 13 to June 13, 2023. Using this big data, the institute evaluated various factors such as brand participation, media coverage, communication, and community engagement to determine the most popular Korean advertisement model rankings for June. Notably, there was a 2.04 percent increase in the model brand data compared to 28,352,153 in May.

Accordingly, BLACKPINK, Lim Young Woong, BTS, Son Heung Min, and Ma Dong Seok claimed the top 5 spots in the June 2023 Korean advertisement model brand reputation rankings.

Most popular Korean advertisement models in June 2023. | Brikorea.

Top 5 Korean Advertisement Models

In this month’s Korean ads model rankings, BLACKPINK maintained their position at No. 1, boasting a remarkable brand value of 2,628,485. They experienced an impressive surge of 60.74 percent compared to May, solidifying their dominance.

In the keyword analysis, BLACKPINK’s famous phrases were ‘Korean Air,’ ‘BLACKPINK the game,’ and ‘Ambassador.’ Their popular related terms included ‘challenge,’ ‘cheer,’ and ‘appear.’ Furthermore, their positive-negative analysis revealed a positive rate of 89.03 percent.

Next, Lim Young Woong made a significant jump to No. 2 this month, with a brand value of 2,427,573, showcasing an impressive increase of 57.29 percent compared to May. Moreover, the popular K-pop boy group BTS climbed to the No. 3 position, experiencing a brand value surge of 57.29 percent. The group brand value increased from 1,486,203 in May to 2,337,651 in June.

Meanwhile, Son Heung Min stayed at No. 4 on the list with a brand value of 1,498,248 this month. Moreover, Ma Dong Seok made a remarkable ascent and secured a spot in the top 5 Korean ad models. Completing the list for this month, the Korean action actor Ma Dong Seok’s brand value soared by 430.14 percent from 250,657 in May to 1,328,833 in June.