Here Are the TOP 50 Korean Advertisement Model Brand Reputation Rankings in July 2023

The Korean Business Research Institute recently unveiled the brand reputation rankings for this month’s most popular Korean advertisement models in South Korea. Below, you will find the top 50 Korean advertisement model brand reputation rankings for July 2023, based on the brand reputation research conducted by the Korean Business Research Institute.

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BLACKPINK Continues to Top the Korean Advertisement Model Brand Reputation Rankings in July 2023

The Korean Business Research Institute extensively analyzed advertisement model brand big data from June 11 to July 11, 2023. Impressively, they collected and analyzed a total of 33,051,467 data points during this period, representing a significant increase of 14.24 percent compared to the 28,931,304 data points collected in June.

Moreover, the Institute utilized big data to evaluate several factors that contributed to determining July’s most popular Korean advertisement model rankings. These factors include brand participation, media coverage, communication, and community engagement.

As a result of the evaluation conducted by the Korean Business Research Institute, the top five positions in the brand reputation rankings for Korean advertisement models in July 2023 have been secured by BLACKPINK, NewJeans, Ma Dong Seok, Lim Young Woong, and Son Heung Min.

Most popular Korean advertisement models in July 2023. | Brikorea.

Top 5 Korean Advertisement Models

In the Korean advertisement model rankings for July 2023, BLACKPINK maintained the group position at the top of the list. However, their brand value declined 25.69 percent this month, from 2,628,485 in June to 1,953,348 in July.

According to the keyword analysis, BLACKPINK’s popular keywords in July 2023 were “YouTube,” “Hyde Park,” and “Ambassador.” Additionally, BLACKPINK’s popular related terms were “perform,” “record,” and “breakthrough.” Furthermore, BLACKPINK achieved a positive rate of 89.03 percent in the positive-negative analysis.

Coming in at No. 2 on the list was the rookie girl group NewJeans, who recently made a comeback with their single “Super Shy.” The group experienced a significant increase in the group’s brand value, with a growth of 72.46 percent, rising from 1,061,049 in June to an impressive 1,829,855 in July.

Next on the list, Korean action actor Ma Dong Seok climbed to No. 3 with a notable increase in his brand value. Ma Dong Seok’s brand value increased by 31.04 percent since the previous month, going from 1,328,833 to 1,741,326 in July.

On the contrary, Lim Young Woong dropped to No. 4 on the list this month. The renowned Korean trot singer experienced a significant decrease of 31.16 percent in brand value, from 2,427,573 in June to 1,671,078 in July.

Completing the top five Korean advertisement models for this month was South Korean top goal scorer Son Heung Min. Despite falling to No. 5 on the list, Son Heung Min experienced a positive increase in his brand value. His brand value increased by 9.64 percent, from 1,498,248 in June to 1,642,726 in July.