TOP 50 Korean Drama Actor Brand Reputation Rankings in February 2024

The Korean Business Research Institute recently published the brand reputation rankings for Korean drama actors in February 2024. This month, Korean drama actress Shin Hye Sun secured the top spot, followed by Song Ha Yoon, Honey Lee, Na In Woo, and Kim Yoo Jung. Discover the top 50 Korean drama actor brand reputation rankings in February 2024 and see who’s making waves in the industry!

February 2024 Top Korean Drama Actor Brand Reputation Rankings

The Korean Business Research Institute measured the brand reputation of 50 actors who appeared in dramas broadcasted from January 6 to February 6, 2024. They analyzed a total of 76,423,071 data points, including consumer participation, media coverage, communication volume, and community activity, using a brand reputation algorithm. Compared to January, the data points increased by 25.66%.

Based on the analysis results of the brand reputation rankings for Korean drama actors in February 2024, Shin Hye Sun, Song Ha Yoon, Honey Lee, Na In Woo, Kim Yoo Jung, Park Min Young, Song Kang, Lee Yi Kyung, Lee Jong Won, Ji Chang Wook, Park Ji Hyun, Jang Na Ra, Lee Young Ae, Ahn Bo Hyun, Jung Woo Sung, Shin Se Kyung, Jo Jung Suk, Lee Gi Kwang, Uee, Choi Soo Jong, Park Ji Hoon, Jang Dong Yoon, Lee Moo Saeng, Shin Hyun Been, Ji Seung Hyun, Kim Dong Jun, Son Ho Jun, Lee Sang Yi, and Hong Ye Ji dominated the top 30 of popular Korean actors and actresses in South Korea.

TOP 5

1. Shin Hye Sun

Korean drama actress Shin Hye Sun took the first position, achieving a brand reputation index of 3,502,310 in February 2024. Kdrama enthusiasts praised her stunning performance in the Kdrama “Welcome to Samdalri.” According to the analysis, she received the following indices:

• Participation Index: 707,464
• Media Index: 638,223
• Communication Index: 1,062,727
• Community Index: 1,093,895

The Institute identified “cheerful, healing, refreshing” as the top-rated terms in the big data linkage analysis. In addition, the Keyword analysis highlighted phrases such as “Cho Samdal,” “viewer ratings,” and “Jeju Island” as the most popular keywords associated with her. Furthermore, she received a positive sentiment ratio of 83.27%.

2. Song Ha Yoon

Korean drama actress Song Ha Yoon secured the second position. Audiences were captivated by her portrayal of a villainous character in the Korean drama “Marry My Husband.” She obtained a brand reputation index of 3,464,612 in February 2024. According to the analysis, she received the following indices:

• Participation Index: 1,014,027
• Media Index: 909,909
• Communication Index: 712,164
• Community Index: 828,512

3. Honey Lee

Next up is Korean drama actress Honey Lee, known for her role in the Kdrama “Knight Flower,” who secured third place with a brand reputation index of 3,337,850 this month. According to the analysis, she received the following indices:

• Participation index: 542,084
• Media index: 500,386
• Communication Index: 715,366
• Community Index: 1,580,014

4. Na In Woo

Lead actor Na In Woo from “Marry My Husband“ took the fourth spot with a brand reputation index of 3,243,358 in February 2024. Based on the analysis, he received the following indices:

• Participation Index: 907,077
• Media Index: 696,395
• Communication Index: 889,273
• Community Index: 750,612

5. Kim Yoo Jung

Actress Kim Yoo Jung, known for her lead role in “My Demon,” achieved a brand reputation index of 3,141,675, securing the fifth position among Korean drama actors this month. The analysis revealed the following indices:

• Participation Index: 531,145
• Media Index: 482,754
• Communication Index: 889,508
• Community Index: 1,238,268

TOP 50

1. Shin Hye Sun
2. Song Ha Yoon
3. Honey Lee
4. Na In Woo
5. Kim Yoo Jung
6. Park Min Young
7. Song Kang
8. Lee Yi Kyung
9. Lee Jong Won
10. Ji Chang Wook
11. Park Ji Hyun
12. Jang Na Ra
13. Lee Young Ae
14. Lee Jong Won
15. Ahn Bo Hyun
16. Jung Woo Sung
17. Shin Se Kyung
18. Jo Jung Suk
19. Lee Gi Kwang
20. Uee
21. Choi Soo Jong
22. Park Ji Hoon
23. Jang Dong Yoon
24. Lee Moo Saeng
25. Shin Hyun Been
26. Ji Seung Hyun
27. Kim Dong Jun
28. Son Ho Jun
29. Lee Sang Yi
30. Hong Ye Ji
31. Lee Joo Myung
32. Lee So Yeon
33. Ha Jun
34. Kim Mi Kyung
35. Lee Seol
36. Kim Ji Hyun
37. Han Ji Wan
38. Ha Yeon Joo
39. So Yi Hyun
40. Oh Seung Ah
41. Kim Sang Joong
42. Kang Yul
43. Lee Ki Woo
44. Shin Dong Mi
45. Hwang Bo Reum Byeol
46. Jiwoo
47. Lee Ki Taek
48. Kim Hae Sook
49. Nam Sang Ji
50. Oh Chang Seok

Who is your favorite Korean drama actor or actress on this list? Please let us know in the comments below, and share which actor has captured your heart with their performances!

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Source: Brikorea