A Korean online media, Kpoppost, held a virtual event, “Hallyu Business Fest,” for the first time this May. The event showcased the vibrant synergy between Hallyu culture and business innovation. Introducing the expansive world of Daebak to stores across Indonesia, the event celebrates Korean culture and its growing influence in global markets.
Hallyu Business Fest: Bridging Daebak and Stores in Indonesia
The event kicked off with an insightful interview with Erika, Daebak’s Product Manager. Erika shared Daebak’s strategy of leveraging the soaring popularity of Kpop and Kdramas through meticulous market research and analysis.
“We closely monitor our social media platforms like X, Instagram, and TikTok to identify products that resonate with fans.”
Erika, Product Manager of Daebak.
Highlighting the success of Kdrama merchandise, like the ones from “True Beauty,” Daebak’s approach is not just about sales. Instead, Daebak enhances the fan experience with tangible pieces of their favorite shows.
About Daebak and Its Evolution
Meanwhile, Daebak’s Customer Experience Manager, Daniel shared a detailed presentation on Daebak’s journey. Founded in Los Angeles, Daebak started with a snack subscription service. However, since 2019, Daebak has offered a wider array of Korean goods with the launch of Daebak Box – a curated package of K-beauty products, snacks, and cultural items.
“Our mission is to inspire, unite, and empower the global Hallyu community.”
Daniel, Project Manager and Customer Experience of Daebak.
Not only that, Daebak also won the grand prize in the Seoul Tourism Competition, reflecting its impact in promoting Korean culture internationally.
Introducing Taeyang Store: A Hub for K-Culture in Indonesia
The “Hallyu Business Fest” event also spotlighted the Taeyang Store, a community-focused retailer based in Bandung, Indonesia. Beyond selling Kpop merchandise, Taeyang Community offers a holistic experience by integrating educational elements and cultural immersion into its business model.
“We provide opportunities for fans to learn Korean language and explore the culture more deeply.”
Audia, representative of Taeyang Store.
Taeyang Store is a community hub where fans can shop and engage in learning and enriching their understanding of Korean culture.
Future Collaboration
The event concluded with a vibrant Q&A session, opening a discussion on potential future collaborations between Daebak and Taeyang Store. Kpoppost also arranges follow-up communications through the event to solidify the promising partnerships discussed.
Finally, are you a supplier or distributor of Korean products? Get in touch with us to be part of our next “Hallyu Business Fest” and explore collaboration opportunities!
Join us on Kpoppost’s Instagram, Threads, Facebook, X, Telegram channel, WhatsApp Channel and Discord server for discussions. And follow Kpoppost’s Google News for more Korean entertainment news and updates.
