ENHYPEN's Sunghoon has been selected as a torchbearer for the Milano Cortina 2026 Winter Olympics relay. Discover the details here.

2026 YG Special Audition: GO! DEBUT marks YG Entertainment's biggest artist search in three decades. Check out the details and how to apply.

How K-pop idols drive instant sales, brand trust, and viral demand through fandom power, case studies from beauty to food.

K-pop rookie group KiiiKiii becomes the first Seoul Color ambassador for 2026 ahead of their comeback with new mini album "Delulu Pack."

Discover the top 50 K-pop rookie group brand reputation rankings for January 2026, with TWS and ILLIT leading the list.

Cha Eun-woo faces a 20 billion won tax dispute. Here’s the timeline, what’s reported, what’s unclear, and why it’s under review—not a final ruling.

An interview with CH Seoul founder Lee Chang-hoon on decoding Korea beyond K-pop: exploring society, platforms, AI, and the forces shaping its future.

Lee Soo-man may return to Korea with A2O Entertainment, BoA is rumored to be involved, and a new boy group is slated to debut in 2026.

Join the BIG OCEAN audition by Parastar Entertainment and apply as the group's 4th member in this global audition.

Filipina singer Gwyn Dorado shares her journey in Korea, from Sing Again 4 to building trust, discipline, and emotional connection through music.

Discover what love truly means in 'Can This Love Be Translated?' through Hoo-jin and Mu-hee's relationship and Mu-hee's alter ego, Do Ra Mi.

Watch the Korean film “HUMINT” (2026), starring Zo In-sung and Park Jeong-min. Find out more about its cast, story, and why it matters.