Where’s FIFTY FIFTY After CUPID? Issues & Controversy of the Kpop Group

Members of 4^th generation Kpop group FIFTY FIFTY have recently reached massive success with their song CUPID. But many fans questioned why didn’t the group try to harvest their enormous popularity to the fullest while they were at the top. Apparently, an unexpected reason and issue occurred after FIFTY FIFTY got popular with CUPID. So, what really happened to FIFTY FIFTY, and what are the issues? Check out the following report for the complete story.

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The “Disappearance” of Kpop Group FIFTY FIFTY After Getting Popular with CUPID

The female Kpop group scene has recently reached its prime, showcasing all-around quality with the rise of the 4th generation.

The freshly debuted 4^th gen female Kpop trident, IVE, LE SSERAFIM, and NewJeans, the steady popularity of its predecessors aespa and (G)I-dle, as well as the numerous previews of the overwhelming quality from upcoming group BABYMONSTER have promised a bright future for these 4th gen rookies.

Suddenly, Kpop nugu group FIFTY FIFTY skyrocketed, surpassing the popularity of these prominent groups from major companies.

Debuted in 2022 from a small entertainment company, ATTRAKT, FIFTY FIFTY has risen to the top, breaking records in both national and international music charts for weeks with its popular song, CUPID. They have become the 4^th gen dark horse with an auspicious future.

Still, after getting popular with CUPID and the upcoming song for Barbie the Movie, FIFTY FIFTY, and its members suddenly “disappeared”.

In a period where the group should harvest the fruit of their hard work and take opportunities amidst its fantastic popularity, this 4^th gen dark horse showed less to no group activities and public appearances instead.

So, what really happened to the Kpop dark horse FIFTY FIFTY and its members?

On June 23, FIFTY FIFTY’s agency ATTRAKT updated the public about the Kpop group’s current state and whereabouts. Unexpectedly, the Kpop skyrocketing dark horse had been facing health issues and a legal battle.

Kpop 4th gen dark horse, FIFTY FIFTY. | Pinterest

What Happened: Members Health Issue + Legal Battle

In the agency’s official statement reported by Newsen, ATTRAKT explained in detail that FIFTY FIFTY had been less active due to health issues.

According to the company, after FIFTY FIFTY got popular with CUPID, one of its members showed medical symptoms. Therefore, the company discussed with the member and her family and began treatment with their consent. As a result, this member of FIFTY FIFTY underwent surgery on May 2 and would need approximately 1 – 2 months for a full recovery.

As a result, ATTRAKT decided to halt FIFTY FIFTY’s activities and promotional schedule.

“We’re aware that fans are worried and curious why our artist is not promoting during a period when they should be actively promoting.
Honestly, one member had shown medical symptoms. Therefore, after discussion and consent from the member and the family, she began treatment and underwent surgery on May 2.
However, the doctor’s diagnosis stated she would need over a month and potentially two months for recovery. As a result, we halted the artists’ promotions. With the judgment that health is most important, we provided a break for the other members as well.”
FIFTY FIFTY’s agency.

Unexpectedly, during this inevitable break, ATTRAKT stated that external forces were trying to approach FIFTY FIFTY and tempted the members to violate their contract with the company. Therefore, the company vowed to fight the irresponsible forces and protect its artists.

“We cannot hold our anger for the illegal acts of these impure external forces trying to extort the amazing miracle a small and powerless agency had achieved.
Still, we decided to respond firmly and deliberately. We will fight to the end without compromising with these external forces to hold them legally liable.”
FIFTY FIFTY’s agency.

ℹ️ External forces approached Fifty Fifty, trying to make them violate their exclusive contracts with Attrakt by making them sign in another agency.
The company responded and said they will take legal actions.

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— fifty fifty archive (@fiftyfiftylog) June 23, 2023