Who Is Min Hee Jin and Why Is ADOR New Girl Group Very Popular Even Before They Debut?

There are many Kpop girl groups that plan to debut in 2022. One of the most popular new Kpop girl groups debuting in 2022 is ADOR, the first group under Min Hee Jin. Surprisingly, ADOR has enormous numbers of fans, even before having any single member. So who is actually Min Hee Jin, who’s able to create such fame to ADOR?

Who Is Min Hee Jin?

Min Hee Jin was previously a board member and creative director of SM Entertainment. During her time with SM, she was the one who brought planning concepts for big groups like Girls’ Generation, f(x), Red Velvet, SHINee, and EXO.

Her ability to create precise branding strategies for each artist is outstanding. For example, she formed the concept ‘Conceptive’ with SHINee. Meanwhile, when Min Hee Jin worked with EXO, she combined symbols and universe building.

Min Hee Jin decided to join Big Hit Entertainment as their Chief Brand Officer (CBO) at the beginning of 2019.

“I am happy but feel a lot of pressure about starting the second chapter of my career as a creator at Big Hit. While talking with Big Hit, I was surprised to learn that we share similarities in our determination to change the entertainment industry, our vision to expand the industry, and the future we see for the industry. I am excited about the future I will share with Big Hit and its related businesses as we reorganize into a multi label system specializing in each area of business.”

Min Hee Jin

Furthermore, Bang Shi Hyuk also praised Min Hee Jin for her achievements and works. Not only that, but Bang Shi Hyuk also put lots of trust in Min Hee Jin as she is ‘the leader of leaders’ and a forward-thinking creator.’

“Min Hee Jin is a leader of leaders who brought the concept of combining ‘visual director’ and ‘planner’ to Kpop. I am very happy to have an expert who leads the industry join us as we focus on contents and fans. We believe the knowledge Min Hee Jin has about branding will help give wings to Big Hit and its related businesses as we undergo restructuring. I’m excited to see what kind of innovation this forward-thinking creator will bring to Kpop with her own label.”

Bang Shi Hyuk

ADOR New Girl Group Speculations

Since there hasn’t been any updated news yet, theories and speculations about ADOR new girl group arise all the time. What we know is that the members of the ADOR new girl group will be those from Plus Global Audition held in 2019.

The rumors spread said that there are 3 trainees who very likely become the ADOR new girl group members. They are Ryu Hanbi (a child actress) and two girls as cameos in the BTS’ Permission to Dance’ music video: Minji and Cherry (a name given by fans).

Previously, from the Plus Global Audition promotional videos, fans expected 5 members in the new girl group.

However, based on the ‘Crimson Heart’ (a collaboration of HYBE and Webtoon) teaser, fans predict there will be 7 members (6 of them appear in the teaser, and 1 secret member).

Some fans speculate that makeup artist Jo Eunbee will work with Min Hee Jin for ADOR because the Instagram account of the makeup artist is following ADOR and Min Hee Jin’s Instagram account.

Besides, fans also mention kitschromatic will probably be working with ADOR because (again) the Instagram account is following ADOR and Min Hee Jin’s account.

…and there are many more theories and speculations about ADOR new girl group.

Why is ADOR new girl group very popular?

In the previous voting for the most popular Kpop girl groups debuting in 2022, surprisingly ADOR (All Doors One Room) new girl group lead at #1. As a person who once brought an innovative change in the Kpop industry, Min Hee Jin is confident with her new label and the upcoming groups.

When Kpop enthusiasts were asked about ADOR new girl group, most of them admitted that ADOR new girl group is popular because they are under Min Hee Jin. With Min Hee Jin’s previous success, they believe that ADOR new girl group is in the right hands.

“I trust Min Hee Jin.”

Sharlene, a Kpop enthusiast from Indonesia

“Because it’s promising seeing Min Hee Jin’s previous works.”

Heroine, a Kpop enthusiast from Singapore

“Because I love Min Hee Jin’s concepts and I like some of the music that HYBE groups have. The producers and song writers that help make BTS, TXT, SEVENTEEN, Fromis9, Gfriend, NU’EST and ENHYPEN’s music are really talented.”

Jasiyah, a Kpop enthusiast from the U.S.

Why stan ADOR new girl group?

However, almost none is sure enough when it comes to ‘stanning’ ADOR new girl group. They are still objective enough by waiting for the group to debut and see the quality of the group’s music before deciding to stan.

“‘ Stan’ is a strong word. I think I speak for all of ADORngg twitter when I say none of us “stan” the girl group. We are anticipating this girl group because of Min Heejin’s work and HYBE’s promise of what the girl group will be. I am sure that if the expectations of the girl group aren’t met, most of us won’t stick around to stan them.”

Val, a Kpop enthusiast from the UK.

“I still don’t stan them. I’m here because of Min Hee Jin’s work and BIGHIT/Bang PD’s musical skill, and I am just waiting for them. I have to see their music and talent before stan them.”

(unnamed), A Kpop enthusiast from Turkey

“I was already looking forward to pgngg (former name before changing to ADORngg) but when ADOR was announced I got even more excited because judging from the aesthetic of their posts, their concept looks very interesting and I would really like to see how it would reflect on a Kpop group.

Plus, few months ago I had learned that Min Hee Jin was working on this new girl group and it really raises my anticipation for this new group as I think of her as a trendsetter with original and creative concepts. We still don’t know about official debut or the official group’s line-up but I think that HYBE and ADOR were good as raising expectation for their upcoming girl group. The Crimson Heart webtoon’s teaser looks awesome and Minji and Cherry were so cute and pretty in PTD’s MV!

Of course, I will also decide to keep on stanning them only if I enjoy their music but I don’t have much worries about it as I rarely dislike a song and have a lot of trust in HYBE’s production team!”

Kokoa, a Kpop enthusiast from France

Min Hee Jin shared her thoughts in ‘Yoo Quiz on the Block’

While waiting for ADOR new girl group, let’s watch Min Hee Jin shared her thoughts on ‘Yoo Quiz on the Block.’ Don’t forget to follow our social media (Instagram, Facebook, and Twitter) and subscribe to Kpoppost Telegram channel to get more news about ADOR new girl group.

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